Flickr: Chip Griffin
The pressure is on to connect and mobilize your people as the world in which we work grows increasingly complex, crowded, and uncertain. Why not recruit folks already connected with your organization to help as marketing and fundraising ambassadors?
Your colleagues, board members, volunteers, and loyal donors have tremendous potential to strengthen relationships, drive participation, and raise money IF you launch this six-step training program:
1) Share a clear call to action
Get super-specific when you ask people to step up as organizational messengers. Break your request down into small, doable steps. For example, request they “email your five closest friends or family members to ask them to support our organization during this first-time matching gift campaign” or to “discuss your passion for our organization with friends next time you go on a walk or out for dinner, sharing email addresses for those wanting to know more with me at firstname.lastname@example.org.”
This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact!
Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.
That’s because most resolutions are action items, rather than goals (the real “what we want to get to”). When things in our work worlds change—making those actions irrelevant or too difficult, or throwing them into question or making them too difficult— there’s no clear framework for assessment and adaptation. So the resolutions fade out, leaving you disappointed.
Guest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit, a must read for communicators & fundraisers.
If there is one thing we can agree on, it is that that last quarter of 2016 was especially stressful. Not just the usual hectic workload of year-end campaigns, but a difficult election season—a combination that has left many nonprofit communications professional feeling overwhelmed and
For many of us, the holiday vacation time probably did not come fast enough. We all probably enjoyed a nice reprieve from deadlines, tasks, and deliverables. And, after taking a break, it is hard to get back into the swing of things.
One thing we do know for sure, 2017 will be the year that we will absolutely have to exercise our resilience muscles in order to do our best work and not get slowed down. In our book, The Happy Healthy Nonprofit: Strategies for Impact Without Burnout, we discuss ways that nonprofit professionals can use at work and avoid the stress of competing priorities. Here are three techniques to put to work right now:
The clock is running out on year-end fundraising.
Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.” But I want to share five doable adjustments you can make right now to increase year-end donations.
1) Expand your prospect pool program participants, volunteers, and advocates (Low-hanging fruit alert!).
We all have an incredible marketing resource right in front of us—our board member, colleague, and loyal volunteer ambassadors. But most of us look right past them, much less make it appealing or easy for them to participate and succeed!
You still have time to launch your team of messengers to spur right now campaigns, registration, and giving. They’re already fans, so many of them will be eager and effective fundraisers. Here’s how to ask for participation, train and support your messengers, and thank them.
Your ambassadors’ reach, engagement, and donation impact is directly related to saying the right thing at the right time. The trick is.. it can’t be a script, repeated from everyone to everyone. That’s just not genuine or relevant.
Provide these three message tools to your ambassadors, and you’re golden. They’ll ensure your team’s comfort and confidence, which means they’re more likely to talk with more donors and prospects. These tools also increase the odds prospects hear the kind of consistent yet personal messages necessary to spur engagement and the actions you want!
Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. The report provides concrete benchmarks for your marketing, fresh ideas to experiment with, and the proof points you need to lobby for the resources and support you need to do communications right.
Please take 10 minutes right now to respond to the 2017 Nonprofit Communications Trends Survey. Deadline is tomorrow, December 2! Every survey taker will receive a free copy of the report in January and be invited to a preview webinar before the results are released.