I was struck hard by this cartoon honoring superstar children’s author Maurice Sendak, who passed away last week. Sendak was an fearlessly innovative storyteller, who introduced previously taboo topics and tone into his work beginning with Where the Wild Things Are. It’s no surprise that the childrens’ publishing establishment didn’t welcome his innovations with open arms, but Sendak persisted with game-changing results.
“When it was published in 1963, the book was hated by critics and banned in libraries. Wild ideas always attract naysayers. But wild ideas are the ones that make a dent. Where the Wild Things Are is one of the most awarded and influential children’s books in history. But too often wild ideas are smothered or diluted before they’ve really had a chance,” says Marketoonist Tom Fishburne.
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Nancy Schwartz on May 14, 2012 in Strategy
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Tags:devil's advocate, innovation, maurice sendak, Nonprofit Communications, nonprofit marketing
Please post your nonprofit marketing position here—FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Associate Director, Media Relations and Communications
Save the Children (Washington, D.C.)
2) Chief Marketing Officer, buildOn (Stamford, CT)
3) Communications Associate, The Food Trust (Philadelphia, PA)
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Nancy Schwartz on May 11, 2012 in Jobs and Hiring
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Tags:Nonprofit Communications, nonprofit communications jobs, nonprofit marketing, nonprofit marketing jobs
Register Now to Learn this Vital Skill - Seats Filling Fast
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Survey findings indicate that 84% of nonprofit communicators admit their messages fail to connect with the people they need to engage as donors, partner, volunteers and more. And that poor messaging gets in the way of achieving the change they seek.
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Nancy Schwartz on May 7, 2012 in Branding and Messages
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Welcome back to guest blogger Holly Ross who leads the Nonprofit Technology Network (NTEN), working with community members to identify technology trends that are reshaping the nonprofit sector. Brett Meyer, NTEN Communications Director, co-authored this post.
We write all those email messages for one reason: we want people to read them. To that end, we test subject lines, obsess over which images to use, and wordsmith the text down to the very last letter. All that work, just to increase our open- and click through-rates, one percentage point at a time.
I hate to break it to you, but it’s not enough.
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Guest Blogger on May 3, 2012 in Email and E-Newsletters
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Tags:e-newsletters, mobile campaigns, mobile email, Nonprofit Communications, nonprofit marketing
Guest blogger Robert J. Rosenthal (@volmatchRobert) is VP of Communications & Marketing at VolunteerMatch, the Web’s largest network for volunteer engagement. Their new guide (free), 101 Volunteer Recruitment Secrets, showcases the insights of dozens of volunteer recruiters to share what works.
If you know the fundamentals of your work but it still feels like you’re missing out on a secret to effective volunteer engagement, we understand.
It can be lonely being the one responsible for volunteers. All around the organization the rest of your colleagues are dug in doing their work, setting program goals, delivering services, raising funds. Meanwhile you’re trying to figure out the best way to align a prospective volunteer’s need with your own program goals.
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Guest Blogger on April 25, 2012 in Volunteers
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4 comments
Tags:Nonprofit Communications, nonprofit marketing, robert rosenthal, volunteer match, volunteer recruitment, volunteers
Nothing thrills me more than travel. So what a terrific surprise it was to be invited by the folks at 
