Please join me on Wednesday, May 30 to learn how to stop striking flat notes with your target audiences and join the 16% of nonprofits whose messages resonate and spur action.
80% of seats are already gone, so it’s now or never.
Master the 4 Keys to Pitch-Perfect Messaging
Date: Wednesday, May 30, 2012
Time: 1:00-2:00PM EDT/10:00-11:00PM PDT
Replay: If you can’t make this time, register anyway. All registrants will receive the video recording.
(Watch author interview video: Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.)
There are two major paralysis points that detour orgs from putting social media tools to work most productively. Either you have:
Please post your nonprofit marketing position here—FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Chief Marketing Officer and
Director of PR and Digital Marketing
Horizons for Homeless Children (Boston, MA)
2) Communications/Public Relations Specialist and Website and Social Media Manager
Futures Without Violence (San Francisco, CA)
3) Communications Associate
The YMCA of Metropolitan Washington (Washington, D.C.)
READ MORE
This week has been a tough one. Barreling back into real life post a great Australia trip to work with nonprofit folks there, but doing it without mobility and with pain due to having broken my foot by running from a saltwater croc missing some stairs while away. More on the many wonders of the Australia trip later.
Right now, everything takes too much thought, maneuvering and time. Being the impatient person that I am, that’s really tough. And the fact that my office is the third floor of our very vertical house, and I do stairs crab-style right now, makes life exhausting on all levels. But enough complaining—this is minor and temporary, and I’m so lucky in that.
What I really want to tell you is about two nonprofit communicators who made my day today. I just finished back-to-back calls, both with folks had contacted me on possible consulting work (always a positive) but the upside goes way beyond that…
I was struck hard by this cartoon honoring superstar children’s author Maurice Sendak, who passed away last week. Sendak was an fearlessly innovative storyteller, who introduced previously taboo topics and tone into his work beginning with Where the Wild Things Are. It’s no surprise that the childrens’ publishing establishment didn’t welcome his innovations with open arms, but Sendak persisted with game-changing results.
“When it was published in 1963, the book was hated by critics and banned in libraries. Wild ideas always attract naysayers. But wild ideas are the ones that make a dent. Where the Wild Things Are is one of the most awarded and influential children’s books in history. But too often wild ideas are smothered or diluted before they’ve really had a chance,” says Marketoonist Tom Fishburne.
READ MORE
Please post your nonprofit marketing position here—FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Associate Director, Media Relations and Communications
Save the Children (Washington, D.C.)
2) Chief Marketing Officer, buildOn (Stamford, CT)
3) Communications Associate, The Food Trust (Philadelphia, PA)
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Guest bloggerRobert J. Rosenthal (@volmatchRobert) is VP of Communications & Marketing at VolunteerMatch, the Web’s largest network for volunteer engagement. Their new guide (free), 101 Volunteer Recruitment Secrets, showcases the insights of dozens of volunteer recruiters to share what works.
Part One: 101 Secrets to Great Volunteer Recruitment
Great communications is at the heart of many of the secrets of the most effective volunteer recruiters. In my last post at Getting Attention I featured two such tips – Target your audience where it is and Being responsive can help turn a spark of interest into a flame. So what are some of the other communications tips from 101 Secrets?
Getting to the “Why’s” of a Volunteer Prospect
Date: Wednesday, May 30, 2012 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT
If you can’t make this time, register anyway. All registrants receive the video recording.
Register Now
You’ve got to connect with your target audience to spur them to action…to give, to sign, to volunteer.
Messages are the way to build relationships. You need to learn how, now. Register today—50% of seats reserved in first week of announcement. 
Without strong messages, it’s impossible to connect. And there’s simply no way you’ll build the mutually-satisfying relationships with passionate supporters you need to meet your organization’s overall goals.
But just 16% of nonprofit messages connect
Survey findings indicate that 84% of nonprofit communicators admit their messages fail to connect with the people they need to engage as donors, partner, volunteers and more. And that poor messaging gets in the way of achieving the change they seek.
Now you can close this critical gap
You can close this gap, and the sooner you do so the better. But even if you recognize that you need to strengthen your messages, many of you don’t know where to start. I’ll show you how in this free 60-minute webinar.
You will learn:
You’ll finish the webinar with a clear path to messaging that connects with your target audiences and spurs the actions you need to move your cause forward. Messaging for mission!
Please post your nonprofit marketing position here—FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Associate Director of Communications
City Harvest (New York, NY)
2) Communications Associate
The Nellie Mae Education Foundation (Quincy, MA)
3) Communications Coordinator
RI Coalition Against Domestic Violence (Warwick, RI)
READ MORE
