Top channels: Website & email Welcome to the Proof Point series—research findings to use when advocating for the marketing approaches you know are right.

You’re the marketing and communications expert. But that doesn’t mean your boss, colleagues and/or board buy your recommendations. Whether they just don’t get the whys (so feel uncomfortable), propose a “better” solution or gravitate to the devil’s advocate role, these proof points will help make your case and protect crucial relationships!

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. That’s the call from the 1,500+ nonprofit communicators who shared insights and practices for the 2015 Nonprofit Communications Trends Report.

READ MORE

Nancy Schwartz on February 25, 2015 in Internal Communications | 4 comments
Tags:, , , , , , ,

Nonprofit Marketing Communications Jobs Please post YOUR nonprofit marketing job here

Associate Director, Media and Public Relations American Association for Cancer Research (Philadelphia, PA)

Communications Associate The Partnership for Palliative Care (New York, NY)

Communications Director The American Federation of Musicians (New York, NY)

Communications Manager America Achieves (Washington, DC)

READ MORE

Nancy Schwartz on February 23, 2015 in Jobs and Hiring | 0 comments
Tags:, , , , , ,

Nonprofit Communications Jobs  Please post YOUR nonprofit marketing job here

Assistant Vice President, Public Relations & Communications Easter Seals (Chicago, IL)

Associate, Knowledge & Communications Northern California Grantmakers (San Francisco, CA)

Bilingual Communications Manager KIPP Austin
(Austin, TX)

Chief Marketing Officer YWCA of Metro Atlanta (Atlanta, GA)

READ MORE

Nancy Schwartz on February 17, 2015 in Jobs and Hiring | 0 comments
Tags:, , , , , ,

Spread the WordAsking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is. So I’m always surprised that so few folks put it to work. Hope this case study pushes you into action.

The Challenge: To increase qualified entries to, and votes for, the 2015 doGooder Video Awards
Award founders See3 wanted to increase submissions to the its 9th Annual doGooder Video Awards. But, like most of us, the agency is limited in staff time and marketing budget. What to do?

READ MORE

Nancy Schwartz on February 10, 2015 in Media Relations and Press | 4 comments
Tags:, , ,

Nonprofit Marketing Jobs  Please post YOUR nonprofit marketing job here

Associate Director, Development Communications
Michael J. Fox Foundation (New York, NY)

Communications Associate Grantmakers for Education (Portland, OR)

Communications & Community Outreach Specialist Historic Ford Estates (Grosse Point, MI)

READ MORE

Nancy Schwartz on February 9, 2015 in Jobs and Hiring | 0 comments
Tags:, , , , , ,

Relevance rules: Nonprofit marketingGet this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine.

Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience. And he thought that this record would be more appreciated by people who had more wisdom and experience in life,” says Robert Love, publisher of the magazine.

READ MORE

Nancy Schwartz on February 4, 2015 in Planning and Evaluation | 3 comments
Tags:, , , ,

Missing Middle DonorsTry this fundraising mash-up to close the yawning giving gap you might not even know you have!

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take—The Missing Middle: Neglecting Middle Donors is Costing You Millions—and you get a clear call to action for every fundraiser.

Although these two middles are differently defined—the first based on income level, whereas the Sea Change study probes donors who give from $250 to $900 annually to a single org—there’s just one conclusion: There’s more value in middle donors than we imagined.

READ MORE

Nancy Schwartz on February 3, 2015 in Fundraising: Innovations & Research | 4 comments
Tags:, , , , , , ,

Nonprofit Communications Jobs  Please post YOUR nonprofit marketing job here

Publications Manager Foundations for Healthy Generations (Seattle, WA)

Public Affairs Manager Mother Jones (San Francisco, CA)

Marketing Manager National Institute of Flamenco (Albuquerque, NM)

Marketing, Communications & Events Strategist
Greater Columbus Arts Council (Columbus, OH)

READ MORE

Nancy Schwartz on February 2, 2015 in Jobs and Hiring | 0 comments
Tags:, , , , , ,

Flickr: Kevin Dooley Pressure. You feel it. I feel it. The pressure to generate social media miracles.

It’s still there, even this many years in. And whether the source (that you’re keeping up, have a billion Facebook likes or Twitter followers, or your Instagram strategy is driving action) is your boss, board chair and/or your colleague in programs, it’s a problem.

Here’s Your Solution

Start by reviewing the Pew Foundation’s recent Social Media report (great summary here). Objective research is the most powerful tool you have to make your case (take that, “pressurizer”). Follow with these four steps to get the social media monkey off of your back:

READ MORE

Nancy Schwartz on January 27, 2015 in Social Media | 6 comments

Nonprofit Marketing Jobs   Please post YOUR nonprofit marketing job here

Communication and Digital Content Manager Global Green USA (Santa Monica, CA)

Communications Director Americans for Tax Fairness (Washington, D.C.)

Communications Director In Defense of Animals
(San Rafael, CA)

READ MORE

Nancy Schwartz on January 26, 2015 in Jobs and Hiring | 0 comments
Tags:, , , , , ,