Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless.
But there’s something we nonprofit communicators CAN DO—respond to crises like these with thought, respect, and relevance. Here’s how some of your fellow communicators are responding sensitively and productively to this tragedy:
First, STOP every pre-scheduled social media post and email.
Watch for pre-loaded social media messages. On Sunday morning (the morning after), my feed had many tone-deaf messages (Twitter and Facebook) that had clearly been put in the can on Friday afternoon. It’s not the worst thing, but it is something to think about when people use Hootsuite or other services to schedule social messages. Who’s assigned to pull back those messages when a tragedy strikes? READ MORE
Please share your questions and tips here, or via a blog post emailed to email@example.com by Friday, June 24.
I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours—Launching an all-staff team of messengers.
- You know what you need to do but can’t get beyond the limits of time, expertise, and budget. That’s the struggle you share most often.
- Your colleagues are spreading the word but it’s frequently the wrong word. But 42% of them can’t accurately describe what your organization does, much less convey the crucial needed to advance your communications goals.
- And your colleagues can have better access to the folks you want to reach.
For this month’s carnival post, I’m eager to hear your questions and concerns, tips, and tools on popping your team of all-staff messengers:
Searching for more effective ways to build interest and action for your nonprofit? There’s no better way than letting your supporters and partners do the talking with testimonials. They’re one of the easiest to develop, but most underused, marketing tactics you have. And can double as the heart of a longer story! So let’s get going.
Testimonials are one of the easiest to develop, but most underused, marketing tactics you have. And can double as the heart of a longer story! So let’s get going.
A testimonial is a brief quote from a member of your nonprofit’s network—donor, volunteer, client, staffer, member, or community stakeholder—that clearly and briefly expresses how your organization’s work has benefited her life or that of her family or community. Few of us, however, use testimonials to full effect.
Take a look at what could be! These powerful testimonial models are drawn from the websites of organizations just like yours:
You guys are so smart! I love it when you share a marketing technique that’s made all the difference in the world to you. There’s no better model for the rest of us.
Thanks today to Jennifer Johnson, director of marketing & communications at Advocates. I worked with Jen to develop a first-time brand for this human services agency providing a breadth of programs and services throughout Massachusetts. Here’s the inventive approach she designed to solicit prompt input throughout the brand development process:
Looking for your next communications job? Hiring? Reassessing your own role or team configuration? Turn to these top sources for nonprofit marketing and communications job postings:
Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland.
My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. Today, I’d like to share one of the greatest challenges—Many smaller organizations, like mine, don’t have an explicit, documented process for creative workflow.
Perhaps these organizations’ smaller staff size creates the illusion that a process is not needed. I’m not sure. But what I do know is that most of my career successes were built on the foundation of a documented creative workflow. Here’s how to put a creative brief to work:
Need help with that campaign email or program registration mini-site due to launch last week? Ready to move from making mediocre messages to the most audience-delighting, highest-impact calls to action of your life? How about getting there via a captivating romp through the life—and laws—of one of the most motivating fundraising writers around?
You can get it all with Jeff Brooks’ Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing. You’ll learn and laugh as you gobble your way through this guide to writing good—then great—messages that spur the actions you need.