Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Associate Director, Partnerships Marketing & Communications
The Michael J. Fox Foundation for Parkinson’s Research (New York, NY)
2) Cause Marketing and Event Production Specialist, Wholesome Wave (Bridgeport, CT)
3) Communications Intern, CNT Energy (Chicago, IL)
READ MORE
The story of Komen for the Cure’s (Komen) defunding of Planned Parenthood (PP) continues to roll, and I wanted to update you before stepping back to see how things evolve. I’ll share my thoughts with you again in a few days, once I get some distance from the story.
Update noon, Feb. 3, 2012
Komen just restored its funding to Planned Parenthood, according to CNN breaking news. The is the best decision Komen’s made in days. Who knows if there’s any way to clean up the mess it’s poor policies and communications have left behind? I think the damage is done.
Update 11am, Feb. 3, 2012
1) Komen’s partnership to earn a percentage of pink gun sales is brought to light. They’d prefer to be associated with guns than with Planned Parenthood.
2) Komen affiliates are struggling to stay afloat. Here’s a summary of affiliate statements made in response to headquarter’s actions. I empathize with the affiliates; they’re victims of Komen’s bungle.
Update, 8pm, Feb. 2, 2012
1) The groundswell of support for access to quality health care for women continues to grow:
Great news: Komen has restored its funding to Planned Parenthood.
Follow-up Update here
Susan G. Komen for the Cure (Komen) has struck out again. Komen has acted imperiously and (much worse) carelessly against the best interests of its core stakeholders—women who benefit from its support of breast cancer screening, treatment and research—to please its major donors and nurture its political connections.
In jettisoning its mission to improve women’s health, Komen opened up the door for the ready-to-roll Planned Parenthood (PP) to step in and mobilize the network of supporters it’s nurtured and energized over recent months, who then recruited their friends and families (instantaneously, via social media) into a movement to protect women’s right to good health care—all in two days!
Busted nonprofit brand, Komen, yet again. Komen busted their brand in partnering with Kentucky Fried Chicken (dig into my case study and follow-up article and you’ll see what I mean), next in suing other organizations with “cure” in their organizational or program names, and now this. Three strikes you’re out.
Martin Luther King inspired me to ask fellow bloggers to join me in the January Nonprofit Blog Carnival, to “pick any dream you have—for your cause, organization or the nonprofit sector—and share it and how you plan to make it real.”
I am inspired and energized by the richness of your contributions. I urge you to digest them to energize yourself and to focus you and your colleagues on the pathways to increased impact and results in 2012:
Martin Luther King’s passion, focus and ability to motivate like no other spurred me to ask nonprofit bloggers to share their dreams for their cause, organization or the sector for the January Nonprofit Blog Carnival. I had no idea what my request would motivate and I’ll be sharing these passionate, additive, innovative AND doable dreams for us tomorrow. But first, my dream…
READ MORE
Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Associate Director of Communications
Volunteers of America (New York, NY)
2) Brand Marketing Senior Associate and
Director, Hospital Marketing
American Red Cross (Washington, D.C.)
3) Communications & Social Media Intern Position
Center for Gender & Refugee Studies (San Francisco, CA)
READ MORE
We would like to welcome guest blogger, Laura Quinn. Laura is the executive director of Idealware, and a frequent speaker and writer on nonprofit technology topics.
With the new year upon us, it’s a good time to make resolutions for both yourself and your organization. Why not resolve to improve your social media efforts? More than 800 million people are using Facebook alone, and chances are good your constituents are among them.
Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using. We created our free Nonprofit Social Media Decision Guide specifically to help organizations like yours strategize their approach to social media.
READ MORE
Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date.
As a complement to last week’s guidance on when to post, email and tweet (when other’s aren’t, for the most part), he adds these “it depends” guidelines on when to blog.
READ MORE
Read the main story here