Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team.
Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the most important to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “Very important.”
In order to wow website visitors and keep them returning to get more info, make more donations, or sign up for events, your site needs to stand out in a sea of websites that “get the job done.” Here are 10 ways great visual design drives website impact:
Guest author Jenna Sauber is a crowdfunding and digital marketing expert at CauseVox, a peer-to-peer fundraising software for nonprofits.
The beauty of a movement like #GivingTuesday is that the nonprofit world gets to shine in the midst of the chaotic and overwhelming madness that is the holiday retail season.
But let’s face it: when your nonprofit is one of hundreds, or thousands participating in this growing global giving day, making your story stand out can be an intimidating task. You’ve got a short lead in to December 2, and then you have 24 hours (less if you think about when people are awake and online) to inspire people to give.
So how do you amp up your fundraising appeal in a way that encourages people to click that donate button? Use the power of storytelling! Here are a few of my favorite tips to consider as you craft your storytelling plan for #GivingTuesday.
1) Make your story relevant
When planning a move, people always say “location, location, location.” For #GivingTuesday, it’s of the utmost importance to keep things relevant. And we’re not just talking about staying on topic to your mission—but think of the time of year, think seasonal.
My friend and colleague Kivi Leroux Miller, over at Nonprofit Marketing Guide, provides a wonderful service for nonprofit marketers like us—her annual report of trends in the field.
I urge you to take ten minutes right now to respond to her 2015 Nonprofit Communications Trends Survey.
What you’ll get in return:
- Special preview webinar on 2015 trends for survey takers ONLY (you’ll know the trends almost a full month before anyone else!)
- Full report of survey findings, unparalleled for:
- Fine-tuning your methods and tactics
- Getting some fresh ideas, ones you never would have thought of
- Learning what’s NOT working, so you know what to avoid
- Serving as proofs for your marketing approach for 2015 (so helpful for building the confidence and buy-in of skeptical bosses and colleagues).
Stop everything to respond to this survey right now. It’s the best investment you can make for marketing success in 2015. Thanks!