Thanks to the bloggers at the Ad Council for sharing their expertise here. The Ad Council produces public service campaigns—on behalf of nonprofit organizations and government agencies—on issues ranging from education to community wellbeing and strengthening families.
The buzzword “responsive” has been floating around the web design world for the past year or so, especially in mobile contexts. It refers to a website that has a very fluid template, which “responds” to the size of the user’s browser by rearranging and resizing the elements to logically fit on the page within a device. BostonGlobe.com and Alaska.org are good examples. To see their responsive templates in action: grab the lower right corner of the browser, and try resizing it. READ MORE
Have marketing naysayers among your colleagues or leadership? Take these quick steps to open their hearts, eyes and minds. It’s the best way to motivate their interest and participation in marketing via sharing critical insights on supporters and competitors, and learning to be effective messengers:
See3 and friends have just released Into Focus, the first-ever benchmark guide to video in the nonprofit sector. It’s a good read based on solid research, with these key takeaways:
Video is important and getting more so
Nonprofit orgs want to make more video, but don’t have the skills, metrics or budget to do so.
The same can be said of social media, marketing planning and other marketing approaches that generate organizational resistance. BUT the data and models in Into Focus have crucial implications for the right-now actions you should take to:
This is the last in my six types of stories your organization has to tell series on how to find, shape and share your strength story. Strength stories showcase how your organization’s particular focus or approach adds value to the community you serve and/or and moves your issue or cause forward in a way unmatched by other orgs (a.k.a. differentiation).
Guru-of-most-things Seth Godin recently summed up the value of differentiation: If there’s not at least one thing that’s distinctive about your organization—OR if you have that unique strength but don’t highlight it—you’re toast. Prospects will think you’re just like every other nonprofit, and that’s death to us marketers and fundraisers.
Our guest blogger Amanda Aldrich is Regional Communications Specialist with the American Red Cross of Northwest Ohio. Her experience as a volunteer, board member, executive director and regular-old-employee shape the opinions she shares here, which do not represent those of the American Red Cross.
I’m always moving a million miles an hour, and I know it’s likely the same for you. When you’re flying, it’s all too easy to forget the little things that help keep us afloat as we’re running from one meeting to the next. But it’s vital to keep your team (and others) in the loop.
I’m sure you’re thinking, “One more email to read? No thanks!” Seriously though – keeping your team, other colleagues, volunteers, and board members abreast of your activities pays off in the long run. READ MORE
Part 1—In which Roger advises how to stem the tide of lost donors.
Roger Craver tells it like it is. Right now, he’s all about donor loyalty, all the time. That’s because nonprofits like yours are losing 7 of 10 donors every year. That adds up to a 25% decrease in retention rate over the last ten years. Ugh!
Here, in this out take from the fabulous Engage Conference last month, Roger drills down into the specific changes in mindsets, methods and metrics essential to your organization’s growth. (Teaser: Marketing plays a vital role here.)
Get your donor-centered Mindset in place
1) Commit to retention—Your shift here is worth $250,000 in lifetime value (LTV) of each donor if you do it right.
I was thrilled to be invited to judge this year’s TechSoup Digital Storytelling Challenge and even more thrilled to see how many powerful videos, and photos (both stills and slide decks/photo series) were submitted.
There’s so much potential in visual storytelling, but photos (single or series) and video are still not part of the daily communications toolkit for most of us. They should be—these formats have unequaled power to engage, be remembered and shared by your network.
Take a look at the winners of this year’s Challenge to get some great ideas of how you can put picture power to work. Pay special attention to the winning photo and photo series. Still photos carry a lot of power but are frequently overlooked with today’s focus on video…