Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications.
In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news.
NBC, for example, is sharing viewers’ thoughts on the election anonymously, collecting them via text, phone, and Tumblr. The New York Times has decided “to produce a product that consumers have a greater say in creating,” according to its public editor Liz Spayd. Other examples abound, affecting news, feature, and opinion coverage.
How the News Is Changing, and Why You Should Care
This is happening because traditional media is still adjusting to the internet’s impact. Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. To compete with these newcomers, traditional media outlets must stay closely attuned to their own audiences.
We’re officially one month into summer, so don’t waste a moment in heating up your communications and results with season-specific approaches.
To find the most effective ways to do so, I asked colleagues in the field what (if anything) they do differently to heat up summer giving and other actions. These superstars came back with this slew of great practices:
Is Summer: Sizzling or Slow for Your Organization (and Your Role)?
The Jury’s Still Out
Some Slowdown! We Plan, Invent, and Prep for a Fast-Paced Fall
Plan & Prep
I’m going to take the time to revamp our approach to email timing and volume, and I’m very excited. We have a broad idea of where we’re going right now but it’ll take a few months to plan the exact details and roll out our new program. –Anna Besmann, Marketing and Communications Associate, Interfaith Youth Core
Welcome to the Nonprofit Blog Carnival on Launching and Supporting Your All-Staff Team of Powerful Marketers—the best methods and tools to ask, train, support, and thank your colleagues to be effective insight gatherers and messengers.
I’m thrilled to share with you this sampling from the powerful posts and recommendations submitted by you and your nonprofit peers:
Mad Men’s Don Draper would adore Marissa Garza, Director of Marketing and Communications at Girl Scouts of Northern Illinois. She goes for what she wants, and shares five tips on how she and her marketing team created an “organization-wide marketing team.”
Here’s how I train orgs like yours to Extend Your Reach with an All-Staff Messenger Team
Lisa Rupple, Communications Coordinator at the Community Foundation of Lorain County, wants to brainstorm:
Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless.
But there’s something we nonprofit communicators CAN DO—respond to crises like these with thought, respect, and relevance. Here’s how some of your fellow communicators are responding sensitively and productively to this tragedy:
First, STOP every pre-scheduled social media post and email.
Watch for pre-loaded social media messages. On Sunday morning (the morning after), my feed had many tone-deaf messages (Twitter and Facebook) that had clearly been put in the can on Friday afternoon. It’s not the worst thing, but it is something to think about when people use Hootsuite or other services to schedule social messages. Who’s assigned to pull back those messages when a tragedy strikes? READ MORE
Please share your questions and tips here, or via a blog post emailed to email@example.com by Friday, June 24.
I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours—Launching an all-staff team of messengers.
- You know what you need to do but can’t get beyond the limits of time, expertise, and budget. That’s the struggle you share most often.
- Your colleagues are spreading the word but it’s frequently the wrong word. But 42% of them can’t accurately describe what your organization does, much less convey the crucial needed to advance your communications goals.
- And your colleagues can have better access to the folks you want to reach.
For this month’s carnival post, I’m eager to hear your questions and concerns, tips, and tools on popping your team of all-staff messengers:
Searching for more effective ways to build interest and action for your nonprofit? There’s no better way than letting your supporters and partners do the talking with testimonials. They’re one of the easiest to develop, but most underused, marketing tactics you have. And can double as the heart of a longer story! So let’s get going.
Testimonials are one of the easiest to develop, but most underused, marketing tactics you have. And can double as the heart of a longer story! So let’s get going.
A testimonial is a brief quote from a member of your nonprofit’s network—donor, volunteer, client, staffer, member, or community stakeholder—that clearly and briefly expresses how your organization’s work has benefited her life or that of her family or community. Few of us, however, use testimonials to full effect.
Take a look at what could be! These powerful testimonial models are drawn from the websites of organizations just like yours:
You guys are so smart! I love it when you share a marketing technique that’s made all the difference in the world to you. There’s no better model for the rest of us.
Thanks today to Jennifer Johnson, director of marketing & communications at Advocates. I worked with Jen to develop a first-time brand for this human services agency providing a breadth of programs and services throughout Massachusetts. Here’s the inventive approach she designed to solicit prompt input throughout the brand development process:
Looking for your next communications job? Hiring? Reassessing your own role or team configuration? Turn to these top sources for nonprofit marketing and communications job postings: