Nonprofit on Facebook ROIGet ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below.

I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization.

You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

There are two main reasons Facebook use is in question:


Nancy Schwartz on April 17, 2014 in Social Media | 9 comments
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Crisis CommunicationsThis week’s triple murder at a Jewish Community Center (JCC) and Jewish-run retirement home in Kansas City—by a white supremacist, because he thought his victims were Jewish—generated empathy and concern among everyone I know. It was made even worse by the timing just a few days before the anniversary of 2013′s Boston Marathon massacre.

But for us Jews, about to celebrate Passover the next evening, it spurred extra sadness, anxiety and fear. Like many other peoples, Jews are periodically targeted for acts of hatred and violence. And this one, coming on the eve of such an important holiday, was especially frightening.

I was awed by the way community leader Alan Feldman, CEO of JCC Metrowest, conveyed calm, reassurance and hope to members and student families in this right-things, right-now email. He implemented this six-point approach:


Nancy Schwartz on April 16, 2014 in Crisis Communications | 3 comments
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Please post your open nonprofit marketing positions here

job search 2Associate Director, Communications & Strategic Research Departments, Rockefeller Foundation (New York, NY)

Celebrity Relations Coordinator and Staff Writer/Editor, Physicians Committee for Responsible Medicine (Washington DC)

Civic Engagement Coordinator, League of Conservation Voters (Washington DC)


Nancy Schwartz on April 14, 2014 in Jobs and Hiring | 0 comments
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sotelo_yeseniaGuest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites.

“Email is dead. No one reads their email anymore.”
You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available. In fact, every organization (including yours),  regardless of its size or mission, can do great things with an email list.

“Email is dead! Long live social media!”
I love social media almost as much as I love email. There’s plenty of proof of my love over on Twitter and Instagram. But social media is NOT (yet?) a replacement for email marketing. Email and social media are complementary and they should *both* be in your nonprofit’s toolkit.

Take these three steps to turn your organization’s website into an email-capturing machine…


Guest Blogger on April 10, 2014 in Email and E-Newsletters | 1 comment
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Please post your open nonprofit marketing positions here


Communications Associate, The Randall’s Island Park Alliance, Inc (New York, NY)

Communications Intern, DesigNYC (New York, NY)

Communications Officer, Baltimore Community Foundation (Baltimore, MD)

Digital Director, EMILY’s List (Washington, DC)


Nancy Schwartz on April 7, 2014 in Jobs and Hiring | 1 comment
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#14ntcTakeawaysToday’s guest blogger, James Porter, is Associate Director, Development & Communications for the END Fund, a nonprofit dedicated to controlling and eliminating neglected tropical diseases.

9 presenters, 70 minutes, and 143 slides— those are the ingredients to a great #14NTCTakeaways!

Last week, 501TechNYC—the New York chapter of NTEN’s 501 Tech Clubs—met to recap the 2014 Nonprofit Technology Conference (#14NTC). Presenters spoke on topics ranging from online coalition building to storytelling.

So with that much content, what WERE the #14NTCTakeaways every nonprofit communicator needs to know? Here goes:


Nancy Schwartz on April 3, 2014 in Trends | 2 comments
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Kids4Kars | Donate Your Kid Today

Update: Thanks to community member Phyllis Nunkis who brought 4 Kids’ deceptive practices and false advertising to my attention. Kids4Kars doesn’t meet the Better Business Bureau’s standards for Charity Accountability, and the organization has been the subject of many, many complaints from consumers over the years.  It is unfortunate to see smart, creative marketing used for the wrong purposes,” says Phyllis.

She’s 100% correct, but the best response we can have is to use this effective model to spur our own marketing innovation. Go to it!

What a morning! Our daughter, Charlotte, is off to her 5th-grade camping trip today and woke up with a challenging combo of anxiety and excitement—about having the right clothes, the weather, and every other facet of the trip she could imagine.  Between us, it was a nightmare getting her out of the house this morning and a huge relief to watch the bus pulling away.

So how timely that that I saw this Kids 4 Kars campaign first thing today. Talk about getting my attention!


Nancy Schwartz on April 1, 2014 in Right-Things Right-Now Marketing | 1 comment
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Please post your open nonprofit marketing positions here

interviewweb150Communications Assistant – Data Visualization, Climate Policy Initiative (San Francisco, CA)

Communications Coordinator, Kids Help Phone (Toronto, Canada)

Communications Director, The New Organizing Institute (Washington DC)


Nancy Schwartz on March 31, 2014 in Jobs and Hiring | 1 comment
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Patricia-Brooks-photo-imageGuest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. She’s a 24/7 newshound and loves to match the right story with the right journalist.

As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. And many are taken aback when my response to that question is often a polite version of, “I can name drop until I am blue in the face, but that doesn’t mean that I can guarantee those journalists will cover your organization.”


Guest Blogger on March 27, 2014 in Media Relations and Press | 3 comments
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I’m thrilled to host April’s Nonprofit Blog Carnival, and hope you’ll blog on this topic so vital to the power of our field and momentum of our causes—the methods and tools you use to stay focused, productive and happy on the job (or the barrier that keeps you from getting there).

Be specific with concrete examples so we all get what you mean.  Please email the URL of your post and a 2-3 sentence summary to by Friday, April 25  to be considered!

Cover productivity, planning, and/or getting great ideas out of your head and into action. Or, if there’s specific issue, person or gap that’s blocking you from the outcomes and satisfaction you desire, please blog on that. This is the work behind our work. 


Nancy Schwartz on March 26, 2014 in Professional Development | 1 comment
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