Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Associate Director of Communications
Volunteers of America (New York, NY)
2) Brand Marketing Senior Associate and
Director, Hospital Marketing
American Red Cross (Washington, D.C.)
3) Communications & Social Media Intern Position
Center for Gender & Refugee Studies (San Francisco, CA)
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We would like to welcome guest blogger, Laura Quinn. Laura is the executive director of Idealware, and a frequent speaker and writer on nonprofit technology topics.
With the new year upon us, it’s a good time to make resolutions for both yourself and your organization. Why not resolve to improve your social media efforts? More than 800 million people are using Facebook alone, and chances are good your constituents are among them.
Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using. We created our free Nonprofit Social Media Decision Guide specifically to help organizations like yours strategize their approach to social media.
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Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date.
As a complement to last week’s guidance on when to post, email and tweet (when other’s aren’t, for the most part), he adds these “it depends” guidelines on when to blog.
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Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Account Director, Fenton (New York, NY)
2) Assistant Director, Communications and Outreach American Jewish Committee (Milburn, NJ)
3) Assistant Director of Marketing Communications and
Marketing Communications Assistant
National Brain Tumor Society (Watertown, MA)
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On Jan 24th, Congress will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. We need to kill the bill – PIPA in the Senate and SOPA in the House – to protect our rights to free speech, privacy, and prosperity.
I urge you to act now to fight these bills–my voice, and many others, are in peril:
Nothing is more important than communicating the right message to a specific target audience at the right place and time! This kind of relevance is vital for connecting with your network and prospects to move your mission forward. And relevance rules in 2012 (click here for your complete how-to guide).
Marketer Dan Zarrella, creator of the illuminating infographic at left, says it well: It’s like when you’re at a noisy party and it’s hard to hear the person talking to you two feet away, but suddenly you say something awkward and the room quiets down. Now everyone can hear you. The same is true with the internet. When there is less other noise to compete with (ie fewer Tweets, emails, direct mail asks, blog posts, etc), your content can gain attention more easily. But…
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Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Account Coordinator, Fenton (San Francisco, CA)
2) Administrative and Communications Coordinator, Congregation Beth El (Berkeley, CA)
3) Associate of Development & Communications and
Director of Development & Communications, Pat’s Place (Charlotte, NC)
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How to Stop Striking Flat Notes with Your Target Audiences and
Join the 16% of Nonprofits Whose Messages Resonate and Spur Action
Date: Tuesday, February 7 Wednesday, February 8, 2011 (Feb. 7 sold out within a few days, reserve your spot for the Feb. 8 session right now).
Time: 1:00-2:00PM EST/10:00-11:00PM PST
Replay: If you can’t make this time, register anyway. All registrants will receive the video recording.
You’ve got to connect with your target audience to spur them to action…to give, to sign, to volunteer.
