Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and one that’s going to be around for the long run. But you have to use it right!

Please join me for Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect, Thursday, February 16, 9:30 AM – 12:30 PM in New York City.
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Nancy Schwartz on February 6, 2012 in Email and E-Newsletters | 0 comments
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Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities.

NEW OPPORTUNITIES

1) Associate Director, Partnerships Marketing & Communications
The Michael J. Fox Foundation for Parkinson’s Research
(New York, NY)

2) Cause Marketing and Event Production Specialist, Wholesome Wave (Bridgeport, CT)

3) Communications Intern, CNT Energy (Chicago, IL)
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Nancy Schwartz on February 3, 2012 in Jobs and Hiring | 1 comment
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Read the main story here

The story of Komen for the Cure’s (Komen) defunding of Planned Parenthood (PP) continues to roll, and I wanted to update you before stepping back to see how things evolve. I’ll share my thoughts with you again in a few days, once I get some distance from the story.

Update noon, Feb. 3, 2012
Komen just restored its funding to Planned Parenthood, according to CNN breaking news. The is the best decision Komen’s made in days.
Who knows if there’s any way to clean up the mess it’s poor policies and communications have left behind?  I think the damage is done.

Update 11am, Feb. 3, 2012
1) Komen’s partnership to earn a percentage of pink gun sales is brought to light. They’d prefer to be associated with guns than with Planned Parenthood.

2) Komen affiliates are struggling to stay afloat. Here’s a summary of affiliate statements made in response to headquarter’s actions. I empathize with the affiliates; they’re victims of Komen’s bungle.

Update, 8pm, Feb. 2, 2012
1) The groundswell of support for access to quality health care for women continues to grow:

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Nancy Schwartz on February 2, 2012 in Branding and Messages | 4 comments

Great news: Komen has restored its funding to Planned Parenthood.
Follow-up Update here

Susan G. Komen for the Cure (Komen) has struck out again. Komen has acted imperiously and (much worse) carelessly against the best interests of its core stakeholders—women who benefit from its support of breast cancer screening, treatment and research—to please its major donors and nurture its political connections.

In jettisoning its mission to improve women’s health, Komen opened up the door for the ready-to-roll Planned Parenthood (PP) to step in and mobilize the network of supporters it’s nurtured and energized over recent months, who then recruited their friends and families (instantaneously, via social media) into a movement to protect women’s right to good health care—all in two days!

Busted nonprofit brand, Komen, yet again. Komen busted their brand in partnering with Kentucky Fried Chicken (dig into my case study and follow-up article and you’ll see what I mean), next in suing other organizations with “cure” in their organizational or program names, and now this. Three strikes you’re out.

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Nancy Schwartz on February 2, 2012 in Branding and Messages | 13 comments
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Martin Luther King inspired me to ask fellow bloggers to join me in the January Nonprofit Blog Carnival, to “pick any dream you have—for your cause, organization or the nonprofit sector—and share it and how you plan to make it real.”

I am inspired and energized by the richness of your contributions. I urge you to digest them to energize yourself and to focus you and your colleagues on the pathways to increased impact and results in 2012:

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Nancy Schwartz on February 1, 2012 in Fresh Takes | 2 comments
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Martin Luther King’s passion, focus and ability to motivate like no other spurred me to ask nonprofit bloggers to share their dreams for their cause, organization or the sector for the January Nonprofit Blog Carnival. I had no idea what my request would motivate and I’ll be sharing these passionate, additive, innovative AND doable dreams for us tomorrow. But first, my dream…
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Nancy Schwartz on January 30, 2012 in Strategy | 1 comment
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Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities.

NEW OPPORTUNITIES

1) Associate Director of Communications
Volunteers of America
(New York, NY)

2) Brand Marketing Senior Associate and
Director, Hospital Marketing

American Red Cross
(Washington, D.C.)

3) Communications & Social Media Intern Position
Center for Gender & Refugee Studies
(San Francisco, CA)
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Nancy Schwartz on January 27, 2012 in Jobs and Hiring | 0 comments
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Register now to learn  – Seats Are Limited
The First Session Filled Up Almost Instantly & We Can’t Add Another

How to Stop Striking Flat Notes with Your Target Audiences and
Join the 16% of Nonprofits Whose Messages Resonate and Spur Action

Date: Wednesday, February 8, 2011
Time: 1:00-2:00PM EST/10:00-11:00PM PST
Replay: If you can’t make this time, register anyway. All registrants will receive the video recording.

Register Now

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Nancy Schwartz on January 26, 2012 in Branding and Messages | 0 comments

We would like to welcome guest blogger, Laura Quinn. Laura is the executive director of Idealware, and a frequent speaker and writer on nonprofit technology topics.

With the new year upon us, it’s a good time to make resolutions for both yourself and your organization. Why not resolve to improve your social media efforts? More than 800 million people are using Facebook alone, and chances are good your constituents are among them.

Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using. We created our free Nonprofit Social Media Decision Guide specifically to help organizations like yours strategize their approach to social media.
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Guest Blogger on January 25, 2012 in Social Media | 2 comments
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Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance  — look at behavior to date.

As a complement to last week’s guidance on when to post, email and tweet (when other’s aren’t, for the most part), he adds these “it depends” guidelines on when to blog.
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Nancy Schwartz on January 23, 2012 in Relevance Rules | 0 comments