Flickr: Alan EnglishThe adventure in question is my first-time sabbatical which runs through early September.

I’m taking this time to reboot, and to see what bubbles up. And I hope to return with a practice for personal nourishment firmly in place, and the confidence and ability to mesh that more effectively with my job. That’s the work behind the work I want to do better.

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Nancy Schwartz on June 25, 2014 in Professional Development | 4 comments
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porterwebFreelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter.

For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial.

In Nebraska, there’s a father thinking about his children’s health and education. In Oregon there’s a mother thinking about the pressures of her job. In Virginia there’s a couple thinking about the bills they will struggle to pay. And when asked if they think global warming or climate change is happening, none of them think it is.
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Guest Blogger on July 30, 2014 in Branding and Messages | 0 comments
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Communications Manager, Central Asia Institute (Bozeman, MT)

Communications Manager, Grace Place for Children and Families (Naples, FL)

Communications Manager, Out & Equal Workplace Advocates
(San Francisco, CA)

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Nancy Schwartz on July 29, 2014 in Jobs and Hiring | 0 comments
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new-jobweb

Communications Associate, Woodrow Wilson National Fellowship Foundation (Princeton, NJ)

Communications & Policy Director, American Forest Foundation (Washington, DC)

Communications Director, Rebuild by Design (New York, NY)

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Nancy Schwartz on July 22, 2014 in Jobs and Hiring | 0 comments
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untitledSince 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place.

Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here.

I’m Online Director at the Union of Concerned Scientists, and we were faced with a real challenge—how to re-engage the many folks who were not reading or acting on our emails.

Here’s our three-part reactivation method:

We Segmented Our Inactives
We defined “inactive” as anyone who’s never given the organization a donation (online or off) and hadn’t opened, clicked, or taken any action online in the last year.

Then, in February, we started to segment out the “inactive” people on our list and excluding them from all outgoing messages. That “inactive” segment turned out to be about 25% of our deliverable email file.
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Guest Blogger on July 16, 2014 in Email and E-Newsletters | 1 comment
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betterworkaheadwebAlumni Marketing & Communications Manager, Poly Prep Country Day (Brooklyn, NY)

Chief Marketing Officer, National Trust for Historic Preservation (Washington, DC)

Communications & Program Manager, Silicon Valley Social Venture Fund (Los Altos,  CA)

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Nancy Schwartz on July 15, 2014 in Jobs and Hiring | 0 comments
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Tom_FurtwanglerGuest blogger Tom Furtwangler manages digital communications and social media for a large international development nonprofit based on the west coast.

There’s a headline arms race on the web these days. Upworthy’s “curiosity gap” approach to click-enticing headlines is now widely imitated and even parodied. You know what I mean: those “You won’t believe…” headlines that we don’t believe anymore.

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Guest Blogger on July 9, 2014 in Email and E-Newsletters | 4 comments
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keepcalmwebAdministrative Assistant, The Land Conservancy of San Luis Obispo County (San Luis Obispo, CA)

Communications Officer, The Raikes Foundation (Seattle, WA)

Digital Engagement Officer, International Rescue Committee
(New York,  NY)

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Nancy Schwartz on July 8, 2014 in Jobs and Hiring | 1 comment
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newjobAdvertising & Media Strategist, PETA (Los Angeles, CA)

Communications & Resource Development Coordinator, COFI (Chicago, IL)

Communications Director, The Center for Popular Democracy (New York of Washington, DC)

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Nancy Schwartz on July 1, 2014 in Jobs and Hiring | 1 comment
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New-Job-Financial-Checklistweb2Chief Marketing Officer, National Aquarium (Baltimore, MD)

Communications Associate, The Anti-Violence Project
(New York, NY)

Communications Coordinator, Blue Shield of California Foundation (Chico, CA)

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Nancy Schwartz on June 23, 2014 in Jobs and Hiring | 1 comment
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