Try to do even 75% as well as IRC’s At-a-Glance Fact Sheet in summarizing your nonprofit’s focus and impact on a single page. The media will love it, and your other audiences will too. You’re making it easy for them to understand the way your organization does its work, and its unique contribution to the community it serves.
If you’re doing so, email me your fact sheet and I’ll share it with Getting Attention readers.
BTW, I love IRC’s details on efficiency. That’s more important than ever before for nonprofits to measure and communicate on.
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