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1 Jerad May 4, 2012 at 8:15 am

Interesting post, and one I found particularly relevant given that I’m about to embark on coding a mobile-friendly version of our email template.

That said, I’m not sure if I understand the correlation between designing for mobile and increased open rates. How does a mobile-friendly design prompt someone to open an email? It’s not as though people can see whether a design is mobile-friendly BEFORE they open the email. 

(The only plausible explanation I can think of for a mobile-friendly and open-rate connection is if a recipient knows from past emails that the design will be mobile-friendly, which makes them more likely to open the email on their phone. But that’s not what you’re talking about, I take it.)I think the 2% open-rate bump you saw is more likely a statistical blip, unless there’s something I’m missing here. However, I’d be interested to know whether there was an increase in click-throughs for the mobile-friendly emails you sent.

2 Susana May 10, 2012 at 1:58 am

I asked the same question and look forward to a response. I feel like I’m missing something important.

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