Get to Aha! Messages: Nonprofit Messages Survey Results

Our just-completed Nonprofit Messages Survey of more than 1,500 nonprofit leaders reveals that most organizations fail to connect quickly and strongly with the people whose help they need.

Get this: 76% of  nonprofit marketers and fundraisers like you say their key messages are irrelevant to the people who need to hear them to be motivated or reminded to act. These messages generate a ‘so what, who cares’ rather than an Aha!

Poor messages hold you back from the change you seek! That’s a serious—but fixable—problem, and the survey findings carve a clear path to boosting connection and action!

Here’s what you and your peers in the field told us gets between you and powerful messages. I’ll share more about each one, and the Aha! actions that are your escape route, in a series of posts over the next few weeks:

  1. Challenge: Most Nonprofit Messages (76%) Don’t Connect Strongly with Key Audiences—Who Cares?
  2. Challenge: 84% of Nonprofits Characterize Their Messages as Difficult to Remember—What did you say?
  3. Challenge: Taglines Come in Last—71% Not Remembered or Repeated
  4. Challenge: What’s Getting in the Way—Relevance Blocked by Lack of Focus and Expertise
  5. Challenge: Inconsistency Triumphs, Leaving Confusion and Annoyance in Its Path

Dig into the full survey report now to understand what’s between you and memorable, motivating messages, and learn the Aha! actions that will help you solve each one of these challenges.

Nancy Schwartz on June 20, 2012 in Branding and Messages | 2 comments
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  • Judith

    Great blog post! The tone and wording of a message can make a tremendous difference. 

  • Mari

    Looking forward to digging into the survey results.  This is an invaluable resource for me right now!

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