It’s a simple equation, at least theoretically.
Your goal is to change how people perceive, think, and give or act around your issue or cause.
Connection is the lubricant for those changes. You have to connect before you can persuade. But…
The way many organizations discuss their causes, approach and impact is a huge barrier to connecting.
Is this getting in your way?
Clear messages shaped to the wants and habits of your network, wrapped in stories that hit the heart then head, and are easy to remember and repeat, are the way out.
You have the stories, and you can build the confidence and skills to tell them effectively.
That’s why I’ll be sharing step-by-step guidance on how to find, shape and share your 5-star stories in the weeks to come.
Hat tip to Joanne Fritz for this dramatic example of mission statement self sabotage.
P.S. I’m just back from working with New Jersey fundraisers to build their storytelling skills at the regional AFP conference, and did the same last month for nonprofit communicators in Toledo, OH.
I’d love to help you and your colleagues working in your region or cause learn to find, shape and share the great stories you already have. Please get in touch at nancy at nancyschwartz.com to talk more.
More Storytelling Guidance for You
Part 1: This is Getting in Your Way, Stories Will Help
Part 2: Six Story Types to Tell
Part 3: How to Tell Your Founding Story
Part 4: How to Tell Your Focus Story
Part 5: How to Tell Your Success Stories
Part 5 1/2: How to Tell Your Strength Story
Part 6: How to Tell Your People Stories
Part 7: How To Tell Your Future Story: Nonprofit Storytelling
Part 8: Shape Stories to Motivate Action
Part 9: How Story Trumps Description