I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours—Launching an all-staff team of messengers.
- You know what you need to do but can’t get beyond the limits of time, expertise, and budget. That’s the struggle you share most often.
- Your colleagues are spreading the word but it’s frequently the wrong word. But 42% of them can’t accurately describe what your organization does, much less convey the crucial needed to advance your communications goals.
- And your colleagues can have better access to the folks you want to reach.
For this month’s carnival post, I’m eager to hear your questions and concerns, tips, and tools on popping your team of all-staff messengers:
- What about this approach intrigues and attracts you? Concerns you?
- Do you have this program in place, formally or informally? Are you planning it?
- Which colleagues are spreading the (right) word now? Which group do you hope to add next?
- How do you ask, train, support, and reward your messengers?
- Whose support or help do you need to be successful?
- What’s the biggest barrier in your way?
Please Submit Your Comment, Question, or Blog Post
TWO ways to participate:
- Share your questions, comments, and tips here
- Write a blog post then email its URL with a 2-3 sentence summary to: firstname.lastname@example.org by Friday, June 24 to be considered! I’ll review all submissions compile for a “blog round up” post in late June.
Fundraising Detective Craig Linton compiled a super-smart post on leadership in fundraising. Read what some of our peers have to say about their best and worst bosses, guidelines for being a strong leader, and a few more unexpected topics!