Nonprofit Branding

Thanks to guest blogger Caryn Stein, VP at Network for Good

I’m so eager to share with you the incredible learning experience I had at the recent Nonprofit Technology Conference (NTC) . I learned all about nonprofit rebranding via Farra Trompeter, Vice President of Big Duck, and Will Nolan, Senior Vice President of Parent Project Muscular Dystrophy (PPMD). Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change.

First Things First: What’s a Brand?
Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.


Guest Blogger on March 25, 2015 in Branding and Messages | 0 comments
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Nonprofit Communications Jobs Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

Administrative Assistant, Communications Mott Foundation (Flint, MI)

Communications Director UC Student Association (Oakland, CA)

Communications & Fund Development Manager Yakima Humane Society (Yakima, WA)


Nancy Schwartz on March 23, 2015 in Jobs and Hiring | 0 comments
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Must-Knows from #15NTC

As Technology Program Manager at the Harold Grinspoon Foundation, guest blogger Kevin Martone helps nonprofits use technology to meet their business goals.

NTEN’s Nonprofit Technology Conference (NTC) is one of the best learning opportunities I know. Then there are the wonderful folks who participate, but that’s another story.

I know many of you weren’t at the recent NTC, so I want to share my greatest takeaways with you—insights from great sessions like #15NTCvisualmedia, #15NTCemaileq, #15NTCsurround and #15NTCembracesm.

Be Visual—Here’s How
Despite recent news that photos no longer outperform other types of content on Facebook, orgs DO benefit from creating, curating and sharing relevant visuals. Here’s why:


Guest Blogger on March 18, 2015 in Strategy | 6 comments
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Nonprofit Marketing & Communications Jobs Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

Communications Assistant (PT) Pulitzer Arts Foundation (St. Louis, MO)

Communications Director Center on Policy Initiatives (San Diego, CA)

Communications Director America Achieves (Washington, D.C.)

Communications and Events Coordinator Tenderloin Neighborhood Development Corporation (San Francisco, CA)


Nancy Schwartz on March 16, 2015 in Jobs and Hiring | 0 comments
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Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). That’s definitely me! Is it you? This video from Make It Work—a community making things better for hardworking women, men and families across the country—works wonders. It: READ MORE

Nancy Schwartz on March 11, 2015 in Relevance Rules, Video | 2 comments
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You CAN Have It All  Guest blogger Stephanie Bowen leads communications and marketing for Mobile Alliance for Maternal Action (MAMA).

Howdy y’all! Just back from Austin and this year’s NTEN Conference (#15NTC), and I’m buzzing with energy from all I learned and  those I met.

But about halfway through the conference, I felt totally depleted…


Nancy Schwartz on March 10, 2015 in Professional Development | 3 comments
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nonprofit communications job Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits.

Account Coordinator, Digital Fenton Communications (Washington, DC)

Assistant Director Kilts Center for Marketing: University of Chicago Booth School for Business (Chicago, IL)

Assistant Director of Loyalty Marketing Lincoln Center for the Performing Arts (New York, NY)

Associate Project Editor Appalachian Mountain Club (Boston, MA)

Associate Product Manager Wikimedia Foundation (San Francisco, CA)

Business Development Manager Nonprofit Finance Fund (New York, NY)


Nancy Schwartz on March 9, 2015 in Jobs and Hiring | 0 comments
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Visual StorytelingWhen executed well, visual storytelling cuts through the clutter, delivering  a mental image that resonates and is remembered (so more likely to be repeated).

Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I couldn’t look away, but instead lingered on the image, taking in the different women and their range of expressions. Most importantly, the photo quickly and memorably conveys not only what MAMA does, but how—improving health through educating and supporting moms via mobile messages. That’s a tough concept to get in a flash, but this photo says it all.

You can do it too! When you have your message hat on, keep an eye out for the image that says it all, and ask and train your colleagues to do the same. You’ll know it when you see it (or get a vision of what set up will be unforgettable), just like the  MAMA folks did.

BTW, MAMA does great here on the relevance scale as well, leading linking this visual story with International Women’s Day (coming up later this week).

P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box!
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More on Visual Storytelling

Nancy Schwartz on March 4, 2015 in storytelling | 0 comments
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Nonprofit Communications Jobs Please post YOUR nonprofit marketing job here: Nonprofit organizations, grantmakers, agencies and other vendors serving nonprofits and B Corps.

Associate Director Campaign for a Commercial-Free Childhood (Boston, MA)

Assistant Communications Manager Montefiore (Bronx, NY)

Assistant Director, Marketing & Communications Arnold P. Gold Foundation
(Englewood Cliffs, NJ)


Nancy Schwartz on March 2, 2015 in Jobs and Hiring | 0 comments
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Top channels: Website & email Welcome to the Proof Point series—research findings to use when advocating for the marketing approaches you know are right.

You’re the marketing and communications expert. But that doesn’t mean your boss, colleagues and/or board buy your recommendations. Whether they just don’t get the whys (so feel uncomfortable), propose a “better” solution or gravitate to the devil’s advocate role, these proof points will help make your case and protect crucial relationships!

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. That’s the call from the 1,500+ nonprofit communicators who shared insights and practices for the 2015 Nonprofit Communications Trends Report.


Nancy Schwartz on February 25, 2015 in Internal Communications | 4 comments
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