Thanks to Beaconfire staffer Jen Boland, who originally published this post here

HWhen Google doesn't show YOUR website in search listings.ey! If your website isn’t responsive or optimized for mobile devices, you should be worried. Because…

As of April 21, 2015, Google has prioritized mobile-friendliness as a key ranking factor in search results. Websites that are optimized for mobile devices will get the highest SEO rankings. Others (like Getting Attention.org, for now) will be penalized in rankings which will decrease your organic search traffic. Here’s how to keep your website traffic coming in through Google:

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Guest Blogger on April 21, 2015 in Web/Tech | 0 comments
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Post YOUR comms job here
—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

keyAssociate Director of Email Marketing, NARAL Pro Choice America (Washington, DC)

Chief Communications Officer, Lift Alliance Austin Children Services (Austin, TX)

Communications & Marketing Coordinator, Tuesday’s Children (Manhasset, NY)

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Nancy Schwartz on April 20, 2015 in Jobs and Hiring | 0 comments
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julia marleneGuest bloggers, Julia Reich, a designer and brand strategist at Stone Soup Creative and Marlene Oliveira, a copywriter and communications consultant at moflow and founder of the Nonprofit MarCommunity recap their #15NTC session on nonprofit consulting.

At last month’s Nonprofit Technology Conference, we hosted a session on making the move from in-house nonprofit professional to consultant serving the sector. During the session, we combined very short presentations on specific topics with speed-dating style opportunities to ask questions, matching groups with a mix of established consultants in the room. Here are some of our tips and takeaways!

Think about the financial aspects:

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Nancy Schwartz on April 14, 2015 in Nonprofit Communications | 4 comments
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new_job_5-resized-600Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Advocacy & Communications Associate, RespectAbility (Bethesda, MD)

Cause Marketing Business Development Leader, Phil & Co.
(New York, NY)

Communications & Impact Specialist, Institute of International Education
(San Francisco, CA)

Communications Coordinator, The Community Center for Education Results
(Seattle, WA)

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Nancy Schwartz on April 13, 2015 in Jobs and Hiring | 1 comment
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Break-the-Rules CommunicationsWake up, girls and boys! It’s time to change our ways.

Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. But…

Rules are made to be broken, at least once in a while. And as much as I believe in defining clear goals to guide your right-now marketing decisions, and staying consistent within that framework for as long as its relevant, sometimes you just need to bust out. Here’s how:
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Nancy Schwartz on April 8, 2015 in Branding and Messages | 0 comments

Nonprofit Communications JobsPost YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI)

Communications Manager, Shared Value Initiative FSG (Boston, MA)

Communications Manager Kinship Foundation (Chicago, IL)

Communications Manager Mental Health America of Texas (Austin, TX)

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Nancy Schwartz on April 7, 2015 in Jobs and Hiring | 0 comments
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FullOrgCommsTrendsInfographicSurprising, distressing but all too true!

According to findings released in the latest Nonprofit Communications Report, one of your greatest challenges to communications effectiveness is the difference in priorities and perspectives held by us (as marketers) versus those of our “closest” colleagues—our executive director and fundraising colleagues.

Take a look at these disconnects in goals and preferred tactics:

  • 65% of communications staff, but just 44% of development staff, feel responsible for community engagement goals
  • Just 12% of communications staff, but 72% of development staff, feel directly responsible for fundraising goals
  • Development staff (along with communications directors) than EDs value YouTube, while EDs value LinkedIn more (than you and the fundraising folks).

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Nancy Schwartz on March 31, 2015 in Integrated Marketing | 0 comments

Nonprofit Marketing JobsPost YOUR nonprofit communications job here—nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM)

Account Executive Fenton (Los Angeles, CA)

Associate Director, Marketing San Francisco Ballet (San Francisco, CA)

Communications Associate Center for Health and Gender Equity (Washington, DC)

Communications Coordinator St. Louis Crisis Nursery (St. Louis, MO)

Communications Director Women’s Link Worldwide (New York, NY, Madrid, Bogata)

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Nancy Schwartz on March 30, 2015 in Jobs and Hiring | 2 comments
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Nonprofit Branding

Thanks to guest blogger Caryn Stein, VP at Network for Good

I’m so eager to share with you the incredible learning experience I had at the recent Nonprofit Technology Conference (NTC) . I learned all about nonprofit rebranding via Farra Trompeter, Vice President of Big Duck, and Will Nolan, Senior Vice President of Parent Project Muscular Dystrophy (PPMD). Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change.

First Things First: What’s a Brand?
Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.

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Guest Blogger on March 25, 2015 in Branding and Messages | 0 comments
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Nonprofit Communications Jobs Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

Administrative Assistant, Communications Mott Foundation (Flint, MI)

Communications Director UC Student Association (Oakland, CA)

Communications & Fund Development Manager Yakima Humane Society (Yakima, WA)

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Nancy Schwartz on March 23, 2015 in Jobs and Hiring | 1 comment
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