Campaign AdviceHere’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. Eager to hear your thoughts!

Q:  Should I include an ask in announcing a big win? Tomorrow we’ll email supporters to celebrate a recent victory. This win has not been a focus in our emails to folks on this list, but is something our organization is responsible for (and supporters will care about).

READ MORE

Nancy Schwartz on December 18, 2014 in Campaign Marketing Models & Tips | 0 comments
Tags:, , , ,

Please post your open nonprofit marketing positions here

keepcalmwebChange Communications Specialist and Employee Communications Specialist Howard Hughes Medical Institute (Chevy Chase, MD)

Chief Communications Director Nurse-Family Partnership (Denver, CO)

Communications Coordinator Bright Focus Foundation
(Clarksburg, MD)
READ MORE

Nancy Schwartz on December 15, 2014 in Jobs and Hiring | 0 comments
Tags:, , , , , ,

Nonprofit Relationship BuildingThanks to guest blogger Allison Fine, who authored this new guide to nonprofit relationship building, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media.

One of the most amazing things about social media is that they allow people to talk directly with one another. This is also one of the things that make social media so terrifying for organizations used to broadcasting at people rather than speaking with them.

READ MORE

Guest Blogger on December 11, 2014 in Relationship Building | 0 comments
Tags:, , , , ,

17-year-old Malala Yousafzai gave an unforgettable speech as she accepted her Nobel Peace Prize today. Despite her youth, Malala’s words show her insight and communications finesse! In fact, this core message from the speech is an unbeatable combo of passion, specificity and brevity.

Use this triad as a checklist for your organization’s messages. Less IS more—much harder to craft but totally worth it.

Nancy Schwartz on December 10, 2014 in Branding and Messages | 1 comment
Tags:, , , , , ,

Delight with Your Nonprofit Communications

Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise—That trip over the river and through the woods to grandmother’s house went smoothly.

Here’s what I love about it:

  • Transforms a transactional communication from mundane to meaningful, so Zappos is far more likely to be remembered and returned to for a future purchase
    • Zappos emails on returns, purchases and marketing millions (billions?) times daily. That’s a lot of relationship nurturing power, at little cost (time, effort or dollars)
    • Consider the possibilities for making your donation thank you or program registration emails more meaningful and memorable.

READ MORE

Nancy Schwartz on December 9, 2014 in Branding and Messages | 2 comments
Tags:, , , ,

Nonprofit Marketing JobPost YOUR open nonprofit marketing and communications positions here

Account Director, Temp Digital Project Manager & Temp Web Developer Grizzard Communications (Atlanta, GA/Los Angeles, CA)

Communications Associate Mobile Alliance for Maternal Action (Washington, D.C.)

Communications Director Central Synagogue (New York, NY)

READ MORE

Nancy Schwartz on December 8, 2014 in Jobs and Hiring | 0 comments
Tags:, , , , , , ,

Fresh Approach to Nonprofit ContentI was thrilled to hear from Getting Attention reader Elizabeth (Betsey) Russell recently, with news of her just-released mystery, Other People’s Money. Betsey, who has written for foundations for more than 20 years, has parlayed that experience into a must-read tale set in the heart of the foundation world.

While fiction isn’t something we usually read in conjunction with philanthropy (or the nonprofit world), Betsey’s note provoked the question: Can fiction about foundations (or nonprofits) make readers think about them differently?

READ MORE

Nancy Schwartz on December 4, 2014 in Grants and Other Funding | 1 comment
Tags:, , ,

Get Going #GivingTuesday 2015

Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? Should you have built an all-org #GivingTuesday giving team to capitalize on the relationships with donors and prospects many of your colleagues already have?

Woulda coulda shoulda for #GivingTuesday 2014 but now’s the time to document ideas and goals to boost your 2015 #GivingTuesday results. Here’s how:

READ MORE

Nancy Schwartz on December 3, 2014 in Fundraising: Innovations & Research | 0 comments
Tags:, , , ,

Nonprofit Communications JobsPost YOUR open nonprofit marketing and communications positions here

Associate Director of Communications and Communications Assistant Demos (New York, NY)

Chief Strategy and Communications Officer Bay.org
(San Francisco, CA)

Communications Director Transgender Law Center (Oakland, CA)

READ MORE

Nancy Schwartz on December 1, 2014 in Jobs and Hiring | 0 comments
Tags:, , , , , , ,

Post YOUR open nonprofit marketing and communications positions hereNonprofit Communications Jobs

Communications Assistant Pesticide Action Network (Oakland, CA)

Communications Director Community Health Councils (Los Angeles, CA)

Communications Manager Health Connected (Redwood City, CA)

Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI)

READ MORE

Nancy Schwartz on November 24, 2014 in Jobs and Hiring | 1 comment
Tags:, , , , , , ,