Congrats to the American Library Association for designing this 5-star message for National Library Week, brought to my attention by an NBC correspondent who saw it on his way to work and shared it on Facebook.
Here are the three elements that generate an instant “aha:”
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Please post your nonprofit marketing position here—FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Associate Director, Cause Marketing and Sponsorships
Alzheimer’s Association (Chicago, IL)
2) Chief of Marketing and Communications Officer
Points of Light (Atlanta, GA)
3) Communications and Web Manager, ACCION International (Washington, D.C.)
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Tip of the hat to Marketing Profs for framing content marketing—how your nonprofit can use content to build strong relationships with target audiences—in terms of this delightful cooking-themed info-doodle.
Last week I had the joy of participating in #12NTC (the 2012 NTEN—Nonprofit Technology Network—Conference), with so many incredible peers in the nonprofit sector. I learned a ton, from one-to-one conversations and from the formal sessions, and will be sharing those insights and guidance out with you over the weeks to come.
Four storytelling superstars and I jointly presented Say It in Pixels: Visual Storytelling in the 21st Century (12NTCSIIP). Cara Jones of Storytellers for Good and I kicked off with some must-dos for every successful story, narrative or visual:
At last—funding for communications! This RFP is focused on development organizations but I hope more funding will follow from Gates and other foundations, as a recognition of communications’ essential role in achieving organizational and programmatic goals.
The Bill & Melinda Gates Foundation has announced a call for communications proposals to “help change the narrative on foreign aid.” For its first-ever Grand Challenges Explorations in communications, the Foundation plans to fund up to 10 “game-changing ideas” that creatively use communications to “motivate the public in the wealthy countries of the world to change their minds about aid, and take actions to demonstrate their support.”
Please post your nonprofit marketing position here—FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Associate Director, Digital Media and
Associate Director, Media Relations
Patient-Centered Outcomes Research Institute (Washington, D.C.)
2) Communications and Advocacy Associate, Global Health Strategies (New York, NY)
3) Communications Coordinator, The Alliance for Children’s Rights (Los Angeles, CA)
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Invisible Children’s (IC) Kony 2012 is the poster child of nonprofit video storytelling. It got attention (50 million YouTube views in the first week of release) and generated some level of understanding of the atrocities of Joseph Kony, the Ugandan rebel leader, and his LRA army.
Although the video will be remembered forever as a way to scale awareness at the speed of light by going viral, it also highlighted the challenges of visual storytelling. Kony 2012 generated widespread skepticism for its simplification of a complex situation, the infeasibility of the proposed solution, and the sensationalism of its storytelling. That, followed by the public and extreme breakdown of Invisible Children’s co-founder Jason Russell, raised a lot of eyebrows.
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I’m thrilled to be back at NTC (the Nonprofit Technology Conference, this year in San Francisco). It’s a fantastic learning opportunity, both formally via the many sessions and informally (my fav) through hallway conversations and over cups of coffee.
If you’re here, I hope you’ll join me at these two sessions. If you’re not, I’ll be reporting out on these and other sessions this week and next!
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Please post your nonprofit marketing position here—FT or PT staff, consulting or internship opportunities.
NEW OPPORTUNITIES
1) Assistant Manager, Marketing and
Social Media Specialist
American Legacy Foundation (Washington, D.C.)
2) Associate Campaign Strategist and
Nonprofit Campaign Strategist
change.org (Washington, D.C.)
3) Communications and Media Intern, Ella Baker Center (Oakland, CA)
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Guest blogger Kim St. John-Stevenson is the communications officer at the St. Luke’s Foundation of Cleveland, and a dedicated advocate for funding nonprofit skill building in Communications.
“To be or not to be, that is the question.” Most people recognize that as a classic Shakespearean quote, from Hamlet. But did you know the following quotes also come from Shakespeare’s pen?
The fact that these and hundreds more everyday phrases were penned more than 400 years ago is absolute validation that Shakespeare knew a thing or two about telling a great story, and there’s lots for us to learn from this.
