Communication and Digital Content Manager Global Green USA (Santa Monica, CA)
Communications Director Americans for Tax Fairness (Washington, D.C.)
Communications Director In Defense of Animals
(San Rafael, CA)
This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action and impact!
Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.
That’s because most resolutions are action items, rather than goals (the real “what we want to get to”). When elements in the world change, throwing those actions into question or making them too difficult, there’s no clear path to adaptation. So the resolutions fade out, leaving you disappointed.
Here’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. Eager to hear your thoughts!
Q: Should I include an ask in announcing a big win? Tomorrow we’ll email supporters to celebrate a recent victory. This win has not been a focus in our emails to folks on this list, but is something our organization is responsible for (and supporters will care about).