Delight with Your Nonprofit Communications

Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise—That trip over the river and through the woods to grandmother’s house went smoothly.

Here’s what I love about it:

  • Transforms a transactional communication from mundane to meaningful, so Zappos is far more likely to be remembered and returned to for a future purchase
    • Zappos emails on returns, purchases and marketing millions (billions?) times daily. That’s a lot of relationship nurturing power, at little cost (time, effort or dollars)
    • Consider the possibilities for making your donation thank you or program registration emails more meaningful and memorable.

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Nancy Schwartz on December 9, 2014 in Branding and Messages | 2 comments
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Nonprofit Marketing JobPost YOUR open nonprofit marketing and communications positions here

Account Director, Temp Digital Project Manager & Temp Web Developer Grizzard Communications (Atlanta, GA/Los Angeles, CA)

Communications Associate Mobile Alliance for Maternal Action (Washington, D.C.)

Communications Director Central Synagogue (New York, NY)

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Nancy Schwartz on December 8, 2014 in Jobs and Hiring | 0 comments
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Fresh Approach to Nonprofit ContentI was thrilled to hear from Getting Attention reader Elizabeth (Betsey) Russell recently, with news of her just-released mystery, Other People’s Money. Betsey, who has written for foundations for more than 20 years, has parlayed that experience into a must-read tale set in the heart of the foundation world.

While fiction isn’t something we usually read in conjunction with philanthropy (or the nonprofit world), Betsey’s note provoked the question: Can fiction about foundations (or nonprofits) make readers think about them differently?

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Nancy Schwartz on December 4, 2014 in Grants and Other Funding | 1 comment
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Get Going #GivingTuesday 2015

Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? Should you have built an all-org #GivingTuesday giving team to capitalize on the relationships with donors and prospects many of your colleagues already have?

Woulda coulda shoulda for #GivingTuesday 2014 but now’s the time to document ideas and goals to boost your 2015 #GivingTuesday results. Here’s how:

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Nancy Schwartz on December 3, 2014 in Fundraising: Innovations & Research | 1 comment
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Nonprofit Communications JobsPost YOUR open nonprofit marketing and communications positions here

Associate Director of Communications and Communications Assistant Demos (New York, NY)

Chief Strategy and Communications Officer Bay.org
(San Francisco, CA)

Communications Director Transgender Law Center (Oakland, CA)

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Nancy Schwartz on December 1, 2014 in Jobs and Hiring | 0 comments
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Post YOUR open nonprofit marketing and communications positions hereNonprofit Communications Jobs

Communications Assistant Pesticide Action Network (Oakland, CA)

Communications Director Community Health Councils (Los Angeles, CA)

Communications Manager Health Connected (Redwood City, CA)

Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI)

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Nancy Schwartz on November 24, 2014 in Jobs and Hiring | 1 comment
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High-Impact Nonprofit Website DesignThanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team.

Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the most important to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “Very important.”

In order to wow website visitors and keep them returning to get more info, make more donations, or sign up for events, your site needs to stand out in a sea of websites that “get the job done.” Here are 10 ways great visual design drives website impact:

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Nancy Schwartz on November 19, 2014 in High-Impact Websites | 4 comments
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Nonprofit Message Impact

When my friend and colleague Stephanie Bowen announced her new job at MAMA (Mobile Alliance for Maternal Action), I was thrilled for her, but didn’t really probe what MAMA was about. Knowing her search had been focused on development organizations working with women, I figured MAMA fit into that category and left it at that.

But last week, after jealously Facebook-following Stephanie’s work-related travel adventure in India, I had to know more. Naturally, I went right to the Who We Are page on MAMA’s website…

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Nancy Schwartz on November 18, 2014 in Branding and Messages | 0 comments
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Nonprofit Marketing JobPost YOUR open nonprofit marketing and communications positions here

Assistant Director Kogod Center for Business Communication American University (Washington, D.C.)

Associate Director of Communications & Marketing  The University of Cincinnati Foundation (Cincinnati, OH)

Associate Marketing Manager  Partnership for Public Service (Washington, D.C.)

Communication Specialist  International Plant Nutrition Institute
(Peachtree Corners, GA)

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Nancy Schwartz on November 17, 2014 in Jobs and Hiring | 1 comment
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Guest author JennNonprofit Storytelling #GivingTuesdaya Sauber is a crowdfunding and digital marketing expert at CauseVox, a peer-to-peer fundraising software for nonprofits.

The beauty of a movement like #GivingTuesday is that the nonprofit world gets to shine in the midst of the chaotic and overwhelming madness that is the holiday retail season.

But let’s face it: when your nonprofit is one of hundreds, or thousands participating in this growing global giving day, making your story stand out can be an intimidating task. You’ve got a short lead in to December 2, and then you have 24 hours (less if you think about when people are awake and online) to inspire people to give.

So how do you amp up your fundraising appeal in a way that encourages people to click that donate button? Use the power of storytelling! Here are a few of my favorite tips to consider as you craft your storytelling plan for #GivingTuesday.

1) Make your story relevant

When planning a move, people always say “location, location, location.” For #GivingTuesday, it’s of the utmost importance to keep things relevant. And we’re not just talking about staying on topic to your mission—but think of the time of year, think seasonal.

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Guest Blogger on November 13, 2014 in Fundraising: Innovations & Research | 4 comments
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