Email Subject Line Length Does matterWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. 

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further.

No surprise, as many email readers and browsers cut off subject lines there. But…


Nancy Schwartz on May 21, 2015 in Proof Points | 5 comments
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Flickr: Bradley JohnsonHere’s how I partnered with a wonderful client organization to develop relevant, memorable messages (and guided graphics to match) that are bringing employees, supporters, partners and participants closer and motivating them to get more involved. YOU can do it too

The Challenge: Outdated Messages Were Deterring Key Actions: Registering, Donating, Partnering 

I recently completed an all-new message platform (tagline, positioning statement, talking points or key messages at organization and program level and elevator conversation) for the largest human services organization in Massachusetts.


Nancy Schwartz on May 20, 2015 in Branding and Messages | 0 comments

Nonprofit Marketing JobsPost YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Administrative and Marketing Associate History Theatre (Twin Cities, MN)

Associate VP for News, Communications and Media Duke University (Durham, NC)

Chief Marketing Officer Jewish Board for Family and Children Services (New York, NY)


Nancy Schwartz on May 18, 2015 in Jobs and Hiring | 2 comments
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Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Nonprofit Communications JobsAssociate Designer & Query/Segmentation Specialist & Knowledge and Instructional Design Specialist WGBH
(Boston, MA)

Communications Coordinator Envision Unlimited (Chicago, IL)

Communications Manager Justice at Stake (Washington, DC)


Nancy Schwartz on May 11, 2015 in Jobs and Hiring | 2 comments
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Communications Bad HabitWhat’s that one bad work habit you want to change but just can’t do it?

C’mon—we all have at least one. But be it one or many, these habits can drive us crazy. OMG!

Here’s my biggie bad:

  • Whenever I speak or train, I learn a ton from folks like you who are in the room or on the webinar.
    • These learnings hugely enrich my understanding of the topic (let’s say, writing for social media vs. websites). I know that weaving them into my presentation will make next time even better.
    • Plus many are the start of 5-star blog posts.


Nancy Schwartz on May 6, 2015 in Professional Development | 14 comments

Relevance RulesThere’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than piggybacking on what’s already top of mind. Your people are already thinking on this stuff, so are far more likely to connect with your campaign than at any other time. Relevances rules!

So, make the most of Mother’s Day—you still have time if you act now. Mother’s Day campaigns are right-things, right-now marketing and I’ve seen some fantastic examples from nonprofits like yours in recent years. Take a look and act NOW:


Nancy Schwartz on May 5, 2015 in Relevance Rules | 0 comments
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Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

imagesCommunications & Political Director, National Organization for Women (New York, NY)

Communications & Program Associate Center for Genetics and Society (Berkeley, CA)

Communications Coordinator The Human Society of Sarasota County (Sarasota, FL)


Nancy Schwartz on May 4, 2015 in Jobs and Hiring | 2 comments
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Communicate in Midst of Disaster & CrisisHow can our orgs communicate effectively in the middle of two huge crises1) Police brutality and misconduct in Baltimore, spurring response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come?

This is an extremely delicate challenge, whether the crisis is human-driven (as in the Baltimore police actions) or a natural disaster. Here’s how to communicate effectively right now:


Nancy Schwartz on April 29, 2015 in Crisis Communications | 2 comments

Post YOUR comms job here
—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

helpwanted2Business Development Lead Minds on Design Lab (NYC, DC or Boston)

Communications Assistant Charles Stewart Mott Foundation (Flint, MI)

Communications Counselor Full Court Press Communications (Oakland, CA)


Nancy Schwartz on April 28, 2015 in Jobs and Hiring | 1 comment
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Thanks to Beaconfire staffer Jen Boland, who originally published this post here

HWhen Google doesn't show YOUR website in search listings.ey! If your website isn’t responsive or optimized for mobile devices, you should be worried. Because…

As of April 21, 2015, Google has prioritized mobile-friendliness as a key ranking factor in search results. Websites that are optimized for mobile devices will get the highest SEO rankings. Others (like Getting, for now) will be penalized in rankings which will decrease your organic search traffic. Here’s how to keep your website traffic coming in through Google:


Guest Blogger on April 21, 2015 in Web/Tech | 0 comments
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