Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
New Opportunities
Chief Marketing Officer, Conservation International (Alexandria, VA)
Communications Director and Media Relations Manager, Friends of the Earth (Washington DC)
Communications Director, Service Women’s Action Network (New York, NY)
Stories are at the top of the format heap right now, because they work. Although they’ve been around forever (the Lascaux cave paintings in SW France are 17,000 years old), most of us still thrill to good stories on pages and screens.
It’ll take you about two minutes to read this. Do you think you’ll make it? It’s not likely.
People usually read just 20% of any content that’s 100 words long or more. Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics.
Most of us wish, when we write, that people read every single word. But the reality is that people read far less than you think, or want.
Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on:
Now’s the time to join the Tagline Focus Project…
Launch a motivating, memorable tagline in just 6 weeks for your organization, program, service, campaign or event. It’ll help you connect quickly to increase donations and other desired actions.
Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
New Opportunities
Associate Director of Email Marketing & Audience Relations, Center for American Progress (Washington DC)
Communications Associate, NAACP (Washington DC)
Communications Coordinator, The Trust for Public Land (San Francisco, CA)
Updated April 20
Now that the manhunt for the suspect in the Boston bombings is over, it’s time to reassess when and how to re-engage with your base. Listen to them, closely and carefully, and analyze what they want in the context of your organization’s goals, personality and voice
But most importantly—make sure you have people, processes and decision-making criteria in place to you can reassess your approach the moment things change in the next unexpected situation. More to come on that.
Please share your take, questions and/or how your org is moving forward now here.
READ MORE
Update: How to Re-Assess and Re-Engage
Review these useful insights from nonprofit marketers and fundraisers like you. Please add your thoughts, experience and questions.
Like you, my heart and head are heavy in the wake of the Boston Marathon bombings on April 15. Especially since I feel so helpless.
I had a completely different post planned for the morning after, but wanted to respond a.s.a.p. to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings and all the fear-inducing activities that have followed it already.
Most of this outreach was harmless, but simply a mismatch with what’s on our minds right now. Because most of us are feeling horror, sadness, fear, uncertainly and a sense of helplessness and vulnerability.
Here are my right-now recommendations for your organization’s response to this crisis and to others that, unfortunately, we will face together. Already follow-ups are undermining our collective sense of safety and well-being.
Please share your strategies, and add your questions and feedback here. We are so much smarter together.
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Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
New Opportunities
Communications Analyst, W.K. Kellogg Foundation (Battle Creek, MI)
Communications Associate, Christian Relief Services Charities (Alexandria, VA)
Communications Coordinator, Lawyers’ Committee for Civil Right Under Law (Washington DC)
I’m thrilled to be back at NTC (the Nonprofit Technology Conference, this year in snowy Minneapolis) along with 1,500 other nonprofit peers. It’s a fantastic learning opportunity, both formally via the many sessions and informally (my fav) through hallway conversations and over cups of coffee.
If you’re here, I hope you’ll say hello, even if you just have a moment! A great time and place to meet is after the Marketing-Fundraising Meet & Greet Session (Thursday 1:30-3 in Marquette IX). Let’s meet or catch up then.
If you’re not headed to NTC, I’ll be reporting out on these and other sessions this week and next!
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Just trying to keep you on your toes—our job post series will return to its regularly scheduled slot next Monday!
Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
New Opportunities
Content Manager, NTEN (Portland, OR)
Communications Manager, Institute for College Access & Success (Oakland, CA)
