major-gift-fundraisingWelcome to guest blogger  Amy Eisenstein, whose superb guidebookMajor Gift Fundraising for Small Shops—was just released . Grab it, it’s great.

Wish you knew how to build and deepen relationships with people who can advance your issue or cause—like major gift prospects—but you just don’t how?

Fundraisers who work in small development shops are frequently overwhelmed by the details of grant writing, direct mail, and event planning. I’ve been there, and I bet you have too.

As a result, you can end up leaving a lot of money on the table. And you marketers face the same pressures from a different set of challenges!

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Nancy Schwartz on March 18, 2014 in Fundraising: Innovations & Research | 0 comments
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Please post your open nonprofit marketing position here—for full- or part-time staff, consulting or internship opportunities.

New Opportunities

new-jobwebAssociate for Online Content & Media & Public Relations Specialist, Unitarian Universalist Service Committee (Cambridge, MA)

Associate Web Producer, Blackbaud (Austin, TX)

Communications Coordinator, DC Amalgamated Transit Union Local 689 (Forestville, MD)

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Nancy Schwartz on March 17, 2014 in Jobs and Hiring | 1 comment
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juliebrownGuest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

Barely a year ago, one of my co-workers, Lisa Houck, and I were happy to spend a day together at a Nancy Schwartz training called “How to Tell Five-Star Stories.”   Lisa and I share content management duties for the Findlay-Hancock County Community Foundation Facebook page.

Other than a hazy wish hoping for additional Facebook followers, we had no specific goals.  Each day, we decided what our followers needed to hear and then we used Facebook to broadcast it to them. And we thought we were pretty good at it!

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Guest Blogger on March 13, 2014 in storytelling | 9 comments
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Please post your open nonprofit marketing position here—for full- or part-time staff, consulting or internship opportunities.

New Opportunities

betterworkaheadwebCommunications & Advertising Strategist, PETA (Washington DC)

Communications Director,  The Wyoming Trial Lawyers Association (Cheyenne, WY)

Communications Director, The International Coalition Sites of Conscience (New York, NY)

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Nancy Schwartz on March 10, 2014 in Jobs and Hiring | 1 comment
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RobOur newest guest blogger, Rob Wu is CEO of CauseVox, a nonprofit crowdfunding and peer-to-peer fundraising platform  for nonprofits. 

You know it, and I know it. Connecting with your audience is harder than ever. And that means more of your org’s messages than ever before are ignored or deleted.

So how do we cut through the noise? And how do we motivate donors to donate and supporters to take action? We have to make our messages relevant.

That’s right-things, right-now marketing and I’m thrilled to introduce you to our Empathy Map tool to help you get there!

Note from Nancy: This Empathy Mapping technique is the perfect complement to developing personas—learn how to do that here. Then put your results together and you’ll have a 360-dgree profile of the folks you want to engage. That’s right-things, right-now marketing, and that makes you a  5-star messenger!
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Guest Blogger on March 6, 2014 in Right-Things Right-Now Marketing | 13 comments
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Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

New Opportunities

KeyboardSearchAssistant Director of Marketing & Communications, Children’s Aid Society (New York, NY)

Associate Director of Marketing & Communications, Performing Arts Center of Los Angeles (Los Angeles, CA)

Communications & Marketing Director and Membership/Engagement Manager, Oregon Environmental Council (Portland, OR)

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Nancy Schwartz on March 5, 2014 in Jobs and Hiring | 1 comment

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 Take 3 minutes to listen to this incredible speech. Relevance rules at the Oscars too.

That was reinforced big time in this fantastically-moving acceptance speech by Lupita Nyong’o (Best Supporting Actress for 12 Years a Slave) AND in the massive media coverage of her speech from the moment it started. Journalists, bloggers and others were clearly as moved as I was by this motivating and memorable 3-minute speech.

Even for folks like me, who find the actual Oscars’ ceremony tedious, there’s much to enjoy retrospectively, including this speech. And for all of us nonprofit communicators and fundraisers, there’s much to learn from Lupita’s words and delivery.

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Nancy Schwartz on March 3, 2014 in Branding and Messages, Relevance Rules | 12 comments

Engage2014

I hope you’ll try something new, and join me at the Engage Fundraising Conference in Philadelphia on April 10.

Register today with this discount code (SPEAKER75) and you’ll get $75 off.

You see, I was lucky enough to be invited to speak at the first-ever Engage Conference last year. The tight group of participants were fantastically “engaged,” so the speaking part was great. Even better, was that I learned so much from the other sessions and other participants!

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Matt Koltermann on February 27, 2014 in Fundraising: Innovations & Research | 0 comments

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

New Opportunities

Help-Wanted2-150x150

Advertising Associate, Trilogy Interactive (Berkeley, CA)

Communications & Marketing Coordinator, The Temple (Atlanta, GA)

Communications Coordinator, NORC at the University of Chicago (Chicago, IL)

Communications Director, Community Foundation of Eastern Connecticut
(New London, CT)

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Nancy Schwartz on February 24, 2014 in Jobs and Hiring | 1 comment
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joleen_headshotwebWelcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN—the community of nonprofit professionals who put technology to work for their causes.

Successful integrated marketing goes beyond the communications products you put out there in the world. Don’t forget your internal process.

The pattern I see in so many nonprofits is a hyper-focus on  what content to create and post, but neglect of the critical internal factors that enable success, such as collaborating across departments. But…

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Guest Blogger on February 20, 2014 in Right-Things Right-Now Marketing | 2 comments
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