Your strong response to The Truth Behind Nonprofit Marketing Help-Wanteds strengthened my conviction to dig further into hiring and job/project hunting practices in our field. So many organizations wear blinders when hiring, that there’s a lot of room for improvement—true low-hanging fruit!
As always, I learned so much from you and other members of the Getting Attention community who shared experiences and other comments on this post. Thanks in particular to Marina Dawson, marketing and community coordinator at CharityVillage, who reached out immediately to share a valuable resource with us:
When I heard that Maya Angelou had passed away this week, I was saddened, humbled and hugely appreciative.
Unlike most writers (especially poets and memoirists) or activists, Dr. Angelou made herself and her perspective accessible and relevant to all. She did so by shaping her writing around the same sensations and feelings each one of us experiences, bridging the gap between her life and point of view, and ours:
Human beings should understand how other humans feel no matter where they are, no matter what their language or culture is, no matter their age, and no matter the age in which they live. If you develop the art of seeing us as more alike than we are unalike, then all stories are understandable. (via Harvard Business Review)
There’s so much I learned from Angelou, so many ways and times she inspired me. Today, I want to share her storytelling secret sauce with you…
What if...you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)?
What if—because the museum’s reason for being is so close to folks’ hearts and heads—the design and build is highly scrutinized for the many years it takes to launch?
And what if, when the museum finally opens, it gets hammered with criticism because….you’ve been creative, resourceful and realistic in terms of budget needs and sustainability, building in revenue streams from a good restaurant, a gift shop and private event hosting ? Or—really—because the museum’s focus is SO sensitive.
This is exactly the position that The National September 11 Memorial & Museum finds itself in right now. What would you do?
The Range of Nonprofit Marketing & Communications Job Descriptions I see is Incredibly Broad…
As I vet dozens of nonprofit marketing and communications jobs for our weekly jobs post, I get a good sense of what organizations like yours are seeking in their marketing and communications hires. This is key stuff for all of us—these roles and responsibilities are our lives, present and future—and I’ve become intrigued by the incredibly varied range of experience, skills and personal characteristics that organizations are looking for to fill a very broad range of roles.
In response to this increasingly varied (fragmented, you could say) range of nonprofit marketing and communications roles, I’m inspired to dig into these help-wanted calls to action—assessing the range of skills, personal qualities and experience called for; and their relationship with reality.
How to Hire the Right Nonprofit Communications Help
Hire the Right Nonprofit Marketing Help
Hire the Right Nonprofit Marketing Help
Most Help-Wanteds are Unrealistic
Guest blogger, Caroline Avakian is the founder & CEO of SourceRise, a social enterprise connecting journalists to nonprofit subject matter experts and sources, and managing partner of Socialbrite, a social media for nonprofits consultancy and digital learning hub.
Conference season is ongoing these days. So I was particularly pleased when, at the recent, Harvard Social Enterprise Conference, keynote speaker and Echoing Green president, Cheryl Dorsey, shared some valuable hints to us attendees on conference participation best practices.
Here are the helpful tips I learned—all easy to manage but packing a big punch. Bet that you’’ll be glad you set these in motion when you return from your next conference.
Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.
We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer. And those of us who appreciate the power of storytelling are left to wonder why an agency with such amazing stories overlooks the opportunity to leverage them into donations or volunteers.
More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives.