Visual StorytelingWhen executed well, visual storytelling cuts through the clutter, delivering  a mental image that resonates and is remembered (so more likely to be repeated).

Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I couldn’t look away, but instead lingered on the image, taking in the different women and their range of expressions. Most importantly, the photo quickly and memorably conveys not only what MAMA does, but how—improving health through educating and supporting moms via mobile messages. That’s a tough concept to get in a flash, but this photo says it all.

You can do it too! When you have your message hat on, keep an eye out for the image that says it all, and ask and train your colleagues to do the same. You’ll know it when you see it (or get a vision of what set up will be unforgettable), just like the  MAMA folks did.

BTW, MAMA does great here on the relevance scale as well, leading linking this visual story with International Women’s Day (coming up later this week).

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More on Visual Storytelling

Nancy Schwartz on March 4, 2015 in storytelling | 0 comments
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Nonprofit Communications Jobs Please post YOUR nonprofit marketing job here: Nonprofit organizations, grantmakers, agencies and other vendors serving nonprofits and B Corps.

Associate Director Campaign for a Commercial-Free Childhood (Boston, MA)

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Assistant Director, Marketing & Communications Arnold P. Gold Foundation
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Nancy Schwartz on March 2, 2015 in Jobs and Hiring | 1 comment
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Top channels: Website & email Welcome to the Proof Point series—research findings to use when advocating for the marketing approaches you know are right.

You’re the marketing and communications expert. But that doesn’t mean your boss, colleagues and/or board buy your recommendations. Whether they just don’t get the whys (so feel uncomfortable), propose a “better” solution or gravitate to the devil’s advocate role, these proof points will help make your case and protect crucial relationships!

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. That’s the call from the 1,500+ nonprofit communicators who shared insights and practices for the 2015 Nonprofit Communications Trends Report.

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Nancy Schwartz on February 25, 2015 in Internal Communications | 5 comments
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Nonprofit Marketing Communications Jobs Please post YOUR nonprofit marketing job here

Associate Director, Media and Public Relations American Association for Cancer Research (Philadelphia, PA)

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Nancy Schwartz on February 23, 2015 in Jobs and Hiring | 1 comment
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Nonprofit Communications Jobs  Please post YOUR nonprofit marketing job here

Assistant Vice President, Public Relations & Communications Easter Seals (Chicago, IL)

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Nancy Schwartz on February 17, 2015 in Jobs and Hiring | 3 comments
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Spread the WordAsking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is. So I’m always surprised that so few folks put it to work. Hope this case study pushes you into action.

The Challenge: To increase qualified entries to, and votes for, the 2015 doGooder Video Awards
Award founders See3 wanted to increase submissions to the its 9th Annual doGooder Video Awards. But, like most of us, the agency is limited in staff time and marketing budget. What to do?

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Nancy Schwartz on February 10, 2015 in Media Relations and Press | 4 comments
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Nonprofit Marketing Jobs  Please post YOUR nonprofit marketing job here

Associate Director, Development Communications
Michael J. Fox Foundation (New York, NY)

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Nancy Schwartz on February 9, 2015 in Jobs and Hiring | 2 comments
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Relevance rules: Nonprofit marketingGet this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine.

Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience. And he thought that this record would be more appreciated by people who had more wisdom and experience in life,” says Robert Love, publisher of the magazine.

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Nancy Schwartz on February 4, 2015 in Planning and Evaluation | 3 comments
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Missing Middle DonorsTry this fundraising mash-up to close the yawning giving gap you might not even know you have!

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take—The Missing Middle: Neglecting Middle Donors is Costing You Millions—and you get a clear call to action for every fundraiser.

Although these two middles are differently defined—the first based on income level, whereas the Sea Change study probes donors who give from $250 to $900 annually to a single org—there’s just one conclusion: There’s more value in middle donors than we imagined.

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Nancy Schwartz on February 3, 2015 in Fundraising: Innovations & Research | 4 comments
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Nonprofit Communications Jobs  Please post YOUR nonprofit marketing job here

Publications Manager Foundations for Healthy Generations (Seattle, WA)

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Nancy Schwartz on February 2, 2015 in Jobs and Hiring | 2 comments
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