Engage2014

I hope you’ll try something new, and join me at the Engage Fundraising Conference in Philadelphia on April 10.

Register today with this discount code (SPEAKER75) and you’ll get $75 off.

You see, I was lucky enough to be invited to speak at the first-ever Engage Conference last year. The tight group of participants were fantastically “engaged,” so the speaking part was great. Even better, was that I learned so much from the other sessions and other participants!

READ MORE

Matt Koltermann on February 27, 2014 in Fundraising: Innovations & Research | 0 comments

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

New Opportunities

Help-Wanted2-150x150

Advertising Associate, Trilogy Interactive (Berkeley, CA)

Communications & Marketing Coordinator, The Temple (Atlanta, GA)

Communications Coordinator, NORC at the University of Chicago (Chicago, IL)

Communications Director, Community Foundation of Eastern Connecticut
(New London, CT)

READ MORE

Nancy Schwartz on February 24, 2014 in Jobs and Hiring | 1 comment
Tags:, , ,

joleen_headshotwebWelcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN—the community of nonprofit professionals who put technology to work for their causes.

Successful integrated marketing goes beyond the communications products you put out there in the world. Don’t forget your internal process.

The pattern I see in so many nonprofits is a hyper-focus on  what content to create and post, but neglect of the critical internal factors that enable success, such as collaborating across departments. But…

READ MORE

Guest Blogger on February 20, 2014 in Right-Things Right-Now Marketing | 2 comments
Tags:, , ,

Right-Things, Right-Now Nonprofit Marketing

I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m., alerting us to a two-hour school delay.  Ugh, it’s like Groundhog Day come to life.

After getting our daughter going on her homework project, I finally got to my desk and scanned my emails…

READ MORE

Nancy Schwartz on February 19, 2014 in Right-Things Right-Now Marketing | 1 comment
Tags:, ,

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

New Opportunities

Find-A-Job-webBusiness Development & Market Expansion Director, The Canadian Hearing Society (Toronto, Canada)

Communications & Marketing Coordinator, The Ontario Non-Profit Housing Association (Ontario, Canada)

Communications & Marketing Manager, The Cheetah Conservation Fund (Alexandria, VA)

READ MORE

Nancy Schwartz on February 18, 2014 in Jobs and Hiring | 1 comment
Tags:, , ,

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

New Opportunities

Help-Wanted2-150x150Chief Communications Officer, Flamboyan Foundation
(Washington DC)

Communications Associate, Berkshire Taconic Community Foundation (Sheffield, MA)

Communications & Program Manager, High Meadows Institute (Boston, MA)

READ MORE

Nancy Schwartz on February 10, 2014 in Jobs and Hiring | 1 comment
Tags:, , ,

juliebrownGuest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

As storytellers for a Community Foundation, we find ourselves in the enviable position of having too many stories to tell: agency stories of great grant-funded programs, emotional client stories of lives transformed by these programs, and donor stories about those special folks who make all of our work possible.

READ MORE

Guest Blogger on February 6, 2014 in storytelling | 1 comment
Tags:, , , ,

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

New Opportunities

new-jobwebAdministrative Assistant for Communications and Marketing,
The Columbus Foundation (Columbus, OH)

Associate Director of Communications, American Rivers
(Denver, CO)

Communications Coordinator, ACLUF (New York, NY)

READ MORE

Nancy Schwartz on February 3, 2014 in Jobs and Hiring | 1 comment
Tags:, , ,

Fundraising with Businesses by Joe WatersWhen my friend and colleague, Joe Waters, told me he was writing a hands-on guide to fundraising with businesses (a.k.a. cause marketing), I was absolutely delighted.

You’ve probably seen the same coverage I have on cause marketing, covering big orgs partnering with big corporations—like Miracle Treat Day (Children’s Miracle Network with Dairy Queen) and the Kraft Fight Hunger Facebook page for Feeding America. So I was eager to see how Joe would make this high-value fundraising strategy available to the rest of the nonprofit world and extend it to include partnering with businesses like the diner down the street or the independently-owned supermarket in  town.

Eureka! In Fundraising with Businesses, Joe lays out 40 doable ways to partner with businesses to raise money for your cause. He provides a fresh take on traditional approaches from register fundraisers to payroll deductions and introduces a slew of innovative techniques from #hashtag fundraisers to scan-to-give, showing how every organization—including yours—can work with businesses to raise cash.

READ MORE

Nancy Schwartz on January 29, 2014 in Fundraising: Innovations & Research | 0 comments

Flickr: Vivian ChenDespite the emphasis on content marketing for nonprofits—crafting the right content to motivate each specific group to take the action you desire— to be distributed where they are (the right place) when they are there and likely to act (the right time)—there’s one important ingredient left out of the discussion time and time again. Copy editing—checking for spelling, grammar, consistency and accuracy.

So many of you have shared your struggles to find time to create relevant content for prospects and supporters who expect even more—that content be customized to their past actions, habits and preferences (just like the product suggestions Amazon serves up based on prior searches and purchases or the way The New York Times website suggests articles to me based on what I’ve recently read).

You’re striving to meet these expectations, recognizing that relevance is the way to spur action. But….

READ MORE

Nancy Schwartz on January 28, 2014 in Copywriting | 4 comments