Nonprofit Branding Case StudyHow one organizations shows, rather than tells, its unique value and impact (a.k.a. brand)…
Bittersweet news from the Upwell team. I opened this email tentatively this morning, a little afraid of what I’d be getting. I’ve followed Upwell with great excitement since its founding four years ago—learning so much from its fresh, collaborative and completely open approach to ocean conservation.

I’ve also been thrilled (comms nerd that I am) by Upwell’s practical but inspired communications approach, built on authenticity with a dollop of humor. Take Upwell’s tagline, The Ocean is our client. Seldom do I see an organization so sharply and succinctly convey its passion, approach and hoped-for impact in a way both provocative and memorable.


Nancy Schwartz on January 13, 2015 in Branding and Messages | 3 comments
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Please post your nonprofit marketing jobs hereNonprofit Communications Jobs

Advocacy/Editorial Officer AJC/Jacob Blaustein (New York, NY)

Community Engagement & Communications Manager America SCORES (Boston, MA)

Development & Communications Associate Lillian’s List of North Carolina (Raleigh, NC)

Director of Communication Thrive Foundation for Youth (Menlo Park, CA)


Nancy Schwartz on January 12, 2015 in Jobs and Hiring | 0 comments
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Set Your Marketing Goals

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action and impact!

Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

That’s because most resolutions are action items, rather than goals (the real “what we want to get to”). When elements in the world change, throwing those actions into question or making them too difficult, there’s no clear path to adaptation. So the resolutions fade out, leaving you disappointed.



Nancy Schwartz on January 7, 2015 in Planning and Evaluation | 0 comments
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Nonprofit Communications JobsPlease post your nonprofit marketing jobs here

Associate Director of Communications Hammer Museum
(Los Angeles, CA)

Brand and Integrated Marketing Manager Crohn’s and Colitis Foundation of America (New York, NY)

Communications Associate Initiative for a Competitive Inner City —ICIC (Boston, MA)


Nancy Schwartz on January 6, 2015 in Jobs and Hiring | 0 comments
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Please post your nonprofit marketing jobs hereNonprofit Communications Jobs

Communications Associate Powder River Basin Resource Council (Sheridan, WY)

Communications Coordinator National Flute Association (Chicago, IL)

Communications Manager Any Baby Can (Austin, TX)

Communications Manager City Lights (Chicago, IL)

Communications and Public Relations Manager OPCC (Santa Monica, CA)

Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX)

Director of Communications, Dept. of Programs and Partnerships
Lucile Packard Foundation for Children’s Health (Palo Alto, CA)


Nancy Schwartz on December 22, 2014 in Jobs and Hiring | 0 comments
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Campaign AdviceHere’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. Eager to hear your thoughts!

Q:  Should I include an ask in announcing a big win? Tomorrow we’ll email supporters to celebrate a recent victory. This win has not been a focus in our emails to folks on this list, but is something our organization is responsible for (and supporters will care about).


Nancy Schwartz on December 18, 2014 in Campaign Marketing Models & Tips | 0 comments
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Please post your open nonprofit marketing positions here

keepcalmwebChange Communications Specialist and Employee Communications Specialist Howard Hughes Medical Institute (Chevy Chase, MD)

Chief Communications Director Nurse-Family Partnership (Denver, CO)

Communications Coordinator Bright Focus Foundation
(Clarksburg, MD)

Nancy Schwartz on December 15, 2014 in Jobs and Hiring | 0 comments
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Nonprofit Relationship BuildingThanks to guest blogger Allison Fine, who authored this new guide to nonprofit relationship building, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media.

One of the most amazing things about social media is that they allow people to talk directly with one another. This is also one of the things that make social media so terrifying for organizations used to broadcasting at people rather than speaking with them.


Guest Blogger on December 11, 2014 in Relationship Building | 0 comments
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17-year-old Malala Yousafzai gave an unforgettable speech as she accepted her Nobel Peace Prize today. Despite her youth, Malala’s words show her insight and communications finesse! In fact, this core message from the speech is an unbeatable combo of passion, specificity and brevity.

Use this triad as a checklist for your organization’s messages. Less IS more—much harder to craft but totally worth it.

Nancy Schwartz on December 10, 2014 in Branding and Messages | 1 comment
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Delight with Your Nonprofit Communications

Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise—That trip over the river and through the woods to grandmother’s house went smoothly.

Here’s what I love about it:

  • Transforms a transactional communication from mundane to meaningful, so Zappos is far more likely to be remembered and returned to for a future purchase
    • Zappos emails on returns, purchases and marketing millions (billions?) times daily. That’s a lot of relationship nurturing power, at little cost (time, effort or dollars)
    • Consider the possibilities for making your donation thank you or program registration emails more meaningful and memorable.


Nancy Schwartz on December 9, 2014 in Branding and Messages | 2 comments
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