carolGuest blogger, Caroline Avakian is the founder & CEO of SourceRise, a social enterprise connecting journalists to nonprofit subject matter experts and sources, and managing partner of  Socialbrite, a social media for nonprofits consultancy and digital learning hub.

Conference season is ongoing these days. So I was particularly pleased when, at the recent, Harvard Social Enterprise Conference, keynote speaker and Echoing Green president, Cheryl Dorsey, shared some valuable hints to us attendees on conference participation best practices.

Here are the helpful tips I learned—all easy to manage but packing a big punch. Bet that you’’ll be glad you set these in motion when you return from your next conference.

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Guest Blogger on May 15, 2014 in Professional Development | 3 comments
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Please post your open nonprofit marketing positions here

Associate Director of Communications & MarketingHelp-Wanted2-150x150, GO Project
(New York, NY)

Communications and Membership Coordinator, The Leapfrog Group (Washington DC)

Communications Director, Service Women’s Action Network
(NYC or Washington DC)

Communications Manager, Feed My Starving Children (Coon Rapids, MN)

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Nancy Schwartz on May 12, 2014 in Jobs and Hiring | 1 comment
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juliebrownGuest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer.  And those of us who appreciate the power of storytelling are left to wonder why an agency with such amazing stories overlooks the opportunity to leverage them into donations or volunteers.

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources:  financial and talent.  Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives.
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Guest Blogger on May 8, 2014 in Budgeting | 5 comments
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Right-Things, Right-Now Marketing

There’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than hooking into what’s top of mind. Your people are already thinking about these topics and issues, so are far more likely to connect with your campaign than at other times.

That’s right-things, right-now marketing and I’ve seen some fantastic Mother’s Day models from nonprofits like yours in the last few weeks. Here are two of the very best:

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Nancy Schwartz on May 7, 2014 in Right-Things Right-Now Marketing | 1 comment
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Please post your open nonprofit marketing positions here

Arrow Hits Bulls-Eye - JobCommunications Associate, Newman’s Own Foundations
(Westport, CT)

Communications & Marketing Administrator, Healthcare Distribution Management Association (Arlington, VA)

Communications Strategist, Society of Professional Journalists (Indianapolis, IN)

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Nancy Schwartz on May 5, 2014 in Jobs and Hiring | 1 comment
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Nonprofit-communications-Disaster

Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at RedRover. Leili and her colleagues have done a terrific job responding to the deadly tornadoes and torrential rains that are wreaking havoc with our lives, and those of our pets.

The response has been great—Leili reports that local agencies have shared RedRover’s disaster-related resources via Twitter and other channels and the org’s 15,000+ Facebook fans have been sharing its disaster-resource & assistance graphic  far and wide. “We’ve also received some press inquiries from pet-related publications because of our coverage on the tornadoes,” says Leili.

You can bet folks will remember RedRover’s help and moral support, with donations, loyalty and more. Here’s what Leili and team did, and how they made it happen quickly and effectively.
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Nancy Schwartz on May 1, 2014 in Crisis Communications | 1 comment
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Keep-fire-burningWelcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work—the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there). Alas, most of us can’t count on a sunny afternoon at the pool to recoup.

I’m thrilled to share with you this sampling from the powerful posts submitted by you and your nonprofit peers. The thought, focus and care with which contributors shaped their shared guidance is awe inspiring, and I so appreciate it (and them/you). Here are the most relevant submissions:

1) When things are hectic and your To-Do list is long, its easy to get overwhelmed and unproductive. Avoid these three common pitfalls that lead to burnout, cautions Megan Keane, membership director at NTEN.

2) Working in a small (ok, tiny) development shop, means that Carrie Packard, development director at The Delores Project, deals with an endless To-Do list married with constantly-changing priorities. She relies on these tools to make it through the day, week, and year (with her sanity intact).

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Nancy Schwartz on April 29, 2014 in Professional Development | 14 comments
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Please post your open nonprofit marketing positions here

new-jobCommunication & Event Coordinator, Alliance of Community Assistance Ministries, Inc. (Houston, TX)

Communications Director, The United Methodist Children’s Home (Atlanta, GA)

Communications Intern, The Opportunity Agenda (New York, NY)

Director of Communications, Michigan Academy of Family Physicians (Okemos, MI)

Graphic Design Associate, Public Interest GRFX (Philadelphia, PA)

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Nancy Schwartz on April 28, 2014 in Jobs and Hiring | 1 comment
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Productive-Creative-MindMake that the cactus flowers, and they are GORGEOUS. It was an absolute joy to be surrounded by them when I was in the Sonoran Desert recently with my family, taking some time to relax and rejuvenate.

I crave more nourishment like this…open space that gives my mind and soul time to rest, reflect and recharge. But that opportunity is all too rare for me, and probably for you in our always-connected 21st century

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Nancy Schwartz on April 24, 2014 in Professional Development | 39 comments
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RedRoverStaffwPetGuest blogger, Leili Khalessi is the Marketing and Communications Manager for RedRover, a national animal welfare organization. She’s also on the board for The Yoga Seed Collective and couldn’t help but make a few yoga-related puns below.

Thanks to Leili for contributing this stirring post  to this month’s blog carnival—The Work Behind Your Work . There’s still time for yours—Deadline Friday April 25.

As nonprofit communicators, we all know what it’s like to try to find balance in our work despite competing priorities, multiple teams and never-ending deadlines. Never have I felt so “at home” professionally than at the Nonprofit Technology Conference (#14NTC), where I attended a session on “The Work Behind The Work” with Sarah Durham (founder of Big Duck), Stephanie Bowen (most recently with KaBOOM) and Nancy Schwartz. Across the room full of do-gooder marketers, it was clear that while we’d all happily bend over backward for the organizations we support, we were eager to learn from each other’s ways to zen.

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Guest Blogger on April 23, 2014 in Professional Development | 1 comment
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