Here are two absolutely irresistible (and free) ways to build your storytelling and video skills.
1) Jump into the free training offered right now with the Tech Soup Digital Storytelling Challenge, and submit your video by April 30.
Ready to change the world with a story? So is TechSoup, which is dedicated to providing your nonprofit, library, or charity with the resources it needs to tell its story.
Participate in these no-charge interactive trainings (listed below) to learn valuable storytelling and production skills, then create your own story to enter the challenge by April 30.
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Nancy Schwartz on April 5, 2013 in storytelling
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3 comments
Tags:Awards, dogooder, nonprofit storytelling, See3 Communications, storytelling, Tech Soup Digital Storytelling Challenge, Video
Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base.
Join me to craft yours—Learn more now: www.TaglineFocusProject.com
Our next session—I have the bandwidth to lead only two sessions each year—starts May 7.
Save $200 when you register by April 23. And since the program is delivered online and via phone and email (in a small group and one-to-one working with me), you participate right from your desk to save time and budget. Hope you’ll be able to make it.
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Nancy Schwartz on April 4, 2013 in Professional Development
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Tags:connect, nonprofit marketing, tagline focus project, target audiences
So many of you have asked me this vital question, that I want to share my recommendation beyond a personal email. This is a vital issue for you to spend some time on—the challenge level of your nonprofit marketing goals has a huge impact on whether you get there or not.
I believe strongly that you have to hit a middle ground, a balance, and have seen this work time and time again.
The best goals are ambitious, so you push yourself and your colleagues to respond on an ongoing basis to the ever-changing world in which your organization works, and the ever-changing wants of your prospects and supporters (a must for relevance, and moving your mission forward).
But there’s more.
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Nancy Schwartz on April 2, 2013 in Planning and Evaluation
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Tags:marketing goals, Nonprofit Communications, nonprofit goals, nonprofit marketing, nonprofit marketing planning
Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
New Opportunities
Campaign Manager, Leukemia and Lymphoma Society (San Francisco, CA)
Chief of Development, Communications & Public Affairs and Senior Director of Communications and Marketing, Child Care Aware (Arlington, VA)
Colorado Online Organizer, Stand for Children (Denver, CO)
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Nancy Schwartz on April 1, 2013 in Jobs and Hiring
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Tags:Nonprofit Communications, nonprofit communications jobs, nonprofit marketing, nonprofit marketing jobs
Guest blogger, Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits.
Creating engaging, sharable videos doesn’t seem to come naturally for most nonprofits and I think I know why. Instead of highlighting naturally dynamic stories about people, nonprofits tend to create videos about programs.
I call this The Program Trap.
Your organization’s job is to run your programs well. That’s why you care about the details of how they are run. But your audience is hungry for meaning, belonging and purpose. They want to be a part of something that matters.
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Guest Blogger on March 29, 2013 in Video
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4 comments
Tags:Annie Escobar, Nonprofit Communications, nonprofit storytelling, Video
This is it, your last chance to get the keys to the kingdom and join the 24% of nonprofits whose messages move people to act.
Register right now to get a seat for today’s (3/27) webinar! 98% of seats are already taken.
If you can’t make it today, register anyway. You’ll get the video recording.
4 Steps to Relevant Nonprofit Messages
Date: Wednesday, March 27, 2013 Time: 1:00-2:00PM EDT / 10:00-11:00AM PDT
Replay: If you can’t make this time, register anyway. All registrants get the video recording.
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Nancy Schwartz on March 26, 2013 in Branding and Messages
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Tags:message development, Nonprofit Communications, nonprofit marketing, nonprofit taglines, professional development, relevance rules, training
I’m in the middle of Tom Peters’ most recent e-book, People First, and want to share four vital takeaways with you. These four steps—clear and doable by every organization, really—have the potential to absolutely transform your organization, so take some time here.
- FORMAL and ongoing marketing training for all employees, leadership and others who touch your organization’s supporters.
- 100% of employees involved!
- EVERY job is a “marketing job,” and says so in the job description with specific responsibilities outlined.
Here are some examples of how all-org marketing teams work:
- The person who answers general calls directs callers on with warmth, interest and enthusiasm.
- The new fundraiser tries to get her idea taken seriously.
- Program staff members provide a sense of “Welcome” and invitation for continued participation.
- Your CEO is “marketing” to the person staffing the info line and the customer service team (the importance of that welcoming attitude) as well as to her board members…and these examples are just the beginning.
And now #4—required to make it a two-way street:
FORMAL training in “Aggressive Listening:” 100% of employees!
Learn more about developing your all-org marketing team:
8 Ways to Build a Team of Effective Messengers
Communications Is Everyone’s Job: Proof Point (Video)
Why Can’t We Be Friends
P.S. Get this free e-guide, The Book That Changed My Life. 129 top reading picks from nonprofit leaders around the world.
Note: I’ve substituted “marketing” here, for Peters’ “sales.”
Nancy Schwartz on March 22, 2013 in All-Org Marketing Team
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2 comments
Tags:agile nonprofit marketing, job descriptions, Nonprofit Communications, nonprofit communications jobs, nonprofit marketing
Just trying to keep you on your toes—our job post series will return to its regularly scheduled slot next Monday!
New Opportunities
