Relevance RulesThere’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than piggybacking on what’s already top of mind. Your people are already thinking on this stuff, so are far more likely to connect with your campaign than at any other time. Relevances rules!

So, make the most of Mother’s Day—you still have time if you act now. Mother’s Day campaigns are right-things, right-now marketing and I’ve seen some fantastic examples from nonprofits like yours in recent years. Take a look and act NOW:

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Nancy Schwartz on May 5, 2015 in Relevance Rules | 0 comments
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Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

imagesCommunications & Political Director, National Organization for Women (New York, NY)

Communications & Program Associate Center for Genetics and Society (Berkeley, CA)

Communications Coordinator The Human Society of Sarasota County (Sarasota, FL)

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Nancy Schwartz on May 4, 2015 in Jobs and Hiring | 3 comments
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Communicate in Midst of Disaster & CrisisHow can our orgs communicate effectively in the middle of two huge crises1) Police brutality and misconduct in Baltimore, spurring response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come?

This is an extremely delicate challenge, whether the crisis is human-driven (as in the Baltimore police actions) or a natural disaster. Here’s how to communicate effectively right now:

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Nancy Schwartz on April 29, 2015 in Crisis Communications | 2 comments


Post YOUR comms job here
—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

helpwanted2Business Development Lead Minds on Design Lab (NYC, DC or Boston)

Communications Assistant Charles Stewart Mott Foundation (Flint, MI)

Communications Counselor Full Court Press Communications (Oakland, CA)

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Nancy Schwartz on April 28, 2015 in Jobs and Hiring | 2 comments
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Thanks to Beaconfire staffer Jen Boland, who originally published this post here

HWhen Google doesn't show YOUR website in search listings.ey! If your website isn’t responsive or optimized for mobile devices, you should be worried. Because…

As of April 21, 2015, Google has prioritized mobile-friendliness as a key ranking factor in search results. Websites that are optimized for mobile devices will get the highest SEO rankings. Others (like Getting Attention.org, for now) will be penalized in rankings which will decrease your organic search traffic. Here’s how to keep your website traffic coming in through Google:

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Guest Blogger on April 21, 2015 in Web/Tech | 0 comments
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Post YOUR comms job here
—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

keyAssociate Director of Email Marketing, NARAL Pro Choice America (Washington, DC)

Chief Communications Officer, Lift Alliance Austin Children Services (Austin, TX)

Communications & Marketing Coordinator, Tuesday’s Children (Manhasset, NY)

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Nancy Schwartz on April 20, 2015 in Jobs and Hiring | 3 comments
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julia marleneGuest bloggers, Julia Reich, a designer and brand strategist at Stone Soup Creative and Marlene Oliveira, a copywriter and communications consultant at moflow and founder of the Nonprofit MarCommunity recap their #15NTC session on nonprofit consulting.

At last month’s Nonprofit Technology Conference, we hosted a session on making the move from in-house nonprofit professional to consultant serving the sector. During the session, we combined very short presentations on specific topics with speed-dating style opportunities to ask questions, matching groups with a mix of established consultants in the room. Here are some of our tips and takeaways!

Think about the financial aspects:

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Nancy Schwartz on April 14, 2015 in Nonprofit Communications | 4 comments
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new_job_5-resized-600Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Advocacy & Communications Associate, RespectAbility (Bethesda, MD)

Cause Marketing Business Development Leader, Phil & Co.
(New York, NY)

Communications & Impact Specialist, Institute of International Education
(San Francisco, CA)

Communications Coordinator, The Community Center for Education Results
(Seattle, WA)

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Nancy Schwartz on April 13, 2015 in Jobs and Hiring | 3 comments
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Break-the-Rules CommunicationsWake up, girls and boys! It’s time to change our ways.

Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. But…

Rules are made to be broken, at least once in a while. And as much as I believe in defining clear goals to guide your right-now marketing decisions, and staying consistent within that framework for as long as its relevant, sometimes you just need to bust out. Here’s how:
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Nancy Schwartz on April 8, 2015 in Branding and Messages | 0 comments

Nonprofit Communications JobsPost YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI)

Communications Manager, Shared Value Initiative FSG (Boston, MA)

Communications Manager Kinship Foundation (Chicago, IL)

Communications Manager Mental Health America of Texas (Austin, TX)

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Nancy Schwartz on April 7, 2015 in Jobs and Hiring | 2 comments
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