She got me…
The rain was pouring down this morning as our daughter, Charlotte, was getting ready to walk to school, so I caved and drove her. And I’m glad I did. Because as I dropped her off to join the gaggle of noisy, drenched kids waiting outside the middle school, I started thinking.
Here were all these kids crowded round the dripping doorway to march in for another day of challenge, learning and growth. I was jealous—they were walking into this incredible opportunity to be exposed to new content, to digest it in the context of what they know now, and to arrive on the far side with a fresh perspective and new skills.
Few of us have this kind of formal growth opportunity anymore, but ongoing intellectual and creative growth is our oxygen. It’s the ONLY way to ensure our marketing and fundraising content is relevant, while fueling our personal satisfaction.
My call to action for all of us fundraisers and nonprofit communicators? Let’s schedule some learning—via conversations, reading, participating—into every day, even if for just five minutes.
Way back when, when social media was new-ish (let’s say 2007), I used this classic baseball analogy to illustrate how social media fit into the communications universe.
1) Website as home base, with email as pitcher (no hits without the pitcher)
2) Core social media platforms (now Facebook, Twitter, LinkedIn, Instagram) as inside bases
3) Other social media platforms as the outfield.
Then, for so many organizations, social media platforms took precedence—capturing our imagination and anxiety (if not the impact)—over more traditional online and offline marketing… READ MORE
Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. That’s nothing new.
What you may not know though, is how few organizations do donor communications well. So if that’s your organization, you’re not alone!
Now—with the release of Integrated Fundraising: The Good, the Bad & the Ugly, by Mal Warwick/DonorDigital—we have proof of the ways most donor communications fail, and the impact that failure makes. If you’ve asked for resources to strengthen donor communications and have been turned down, or just haven’t found the time to tackle them, here’s the kick-in-the-pants you need.
I know your fall is booting up big time—on right-now to-dos, end-of-year campaigns and thinking/talking on what to do differently and better next year. Same here, and for our client orgs.
But—thanks to pulling myself away from work for a much-needed sabbatical—I’m seeing what’s ahead for me and Getting Attention.org far more clearly than ever before.
Now, two months later, I’m back to work and focused on bringing my new professional vision to life. That’s:
- Finding a way to keep doing what I love (that stays put—guiding nonprofits like yours to build & strengthen relationships with donors, volunteers and more, via marketing & communications);
- While making enough money to co-support our family (no change there); BUT…drum roll here
- Shifting my decision-making framework to center on family, friends and the issues that mean the most to me.