I was thrilled to hear from Getting Attention reader Elizabeth (Betsey) Russell recently, with news of her just-released mystery, Other People’s Money. Betsey, who has written for foundations for more than 20 years, has parlayed that experience into a must-read tale set in the heart of the foundation world.
While fiction isn’t something we usually read in conjunction with philanthropy (or the nonprofit world), Betsey’s note provoked the question: Can fiction about foundations (or nonprofits) make readers think about them differently?
Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? Should you have built an all-org #GivingTuesday giving team to capitalize on the relationships with donors and prospects many of your colleagues already have?
Woulda coulda shoulda for #GivingTuesday 2014 but now’s the time to document ideas and goals to boost your 2015 #GivingTuesday results. Here’s how:
Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team.
Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the most important to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “Very important.”
In order to wow website visitors and keep them returning to get more info, make more donations, or sign up for events, your site needs to stand out in a sea of websites that “get the job done.” Here are 10 ways great visual design drives website impact: