Ask Nancy: Our Org Wants to Launch a Web Site w/o Much $, Time or Expertise. Where Do We Start?

Ask Nancy Our Org Wants to Launch a Web Site wo Much Time or Expertise. Where Do We Start
Dear Nancy,

I am a member of a small non-profit organization for the deaf, and we're now embarking on building our first-ever Web site.

With tight funding, few available hours and little expertise, where's the best place to start?

We're looking for a launch pad that doesn't require too much of an initial outlay but is designed to evolve as does our understanding, needs, content and expertise. It would also be nice if the web can be easily modified by our members to post various events.

Thank you,
Bill Dukarski
GGRAD/HH (Greater Grand Rapids Association of the Deaf/Hard of Hearing)

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Dear Bill,

First of all, let me commend you for your realism and focus. You know what you need now, and what your organization can invest. That understanding is THE critical first step!

Your challenge is avoiding a static, unchanging, old-fashioned site for your organization when there are these significant limitations on your time, effort, and/or expertise generally required to create and maintain a dynamic site. You'll need a set up that is easy to build, launch and provides some support — all at a reasonable cost.

I'm happy to say I have a clear recommendation for you — Nonprofit Soapbox. Soapbox is a content management system (CMS, a what-you-see-is-what-you-get content editing tool) that will enable GGRAD/HH to build and grow an engaging, dynamic site without the headache. In fact, anyone who can use Microsoft Word can create and run a web site.

What's great is that the Soapbox folks are expert in working with orgs tight on time, budget and know-how. And they've set up a process that works for them, and for their clients. If you end up needing more help, let's say in strategy or graphic design, you can purchase those services on an as-needed basis at a reasonable cost.

So get in touch with Nonprofit Soapbox, Bill. Then please email me and let me know how it goes. I'll share your experience with Getting Attention readers facing the same challenges.

All the best,
Nancy

P.S. The right messaging is critical to the success of every nonprofit Web site! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz in 08NTC, Ask Nancy, High-Impact Websites, Nonprofit Communications, Recommended Resources | 10 comments
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