Aspen Institute, Rockefeller Brothers Fund Publish Guide for Nonprofits Engaging Audiences on Global Issues

I just learned about this incredibly useful guide for nonprofit organizations that need to engage U.S. audiences in global issues. U.S. in the World: Talking Global Issues with Americans draws on the latest communications research and the insights of experts to outline convincing facts and arguments, and offer effective ways to put them across to non-expert American audiences.

Co-published by the Aspen Institute and The Rockefeller Brothers Fund, this 140-page guidebook is designed to help engage the Americans who are now ill-equipped to participate in foreign policy debates. U.S. in the World provides:

  • 20 tips for communicating more effectively on foreign policy and global issues.
  • Translations for "policy wonk" jargon, turning inaccessible language into words and ideas that real people can understand.
  • Messaging guidelines (and helpful arguments and facts) on key topics.
  • Effective responses to 36 frequently-asked questions and critiques.

This resource is more useful and more comprehensive than any I’ve ever seen. It’s usable off-the-shelf for nonprofits engaged in international issues, and a great model of what to focus on, and how, for nonprofits that are domestically-focused.

Nancy Schwartz in Branding and Messages, Nonprofit Communications | 0 comments

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