all-org messengers

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets.

But it can be tough to source the right stories. Stories Worth Telling, a useful guide from the Meyer Foundation, reveals a damaging disconnect in the way organizations collect stories. Almost universally, organizations rely on program staff knowledge and relationships to gather stories, though the department overseeing the storytelling process is typically fundraising (54%) or communications (42%). Yikes!

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Nancy Schwartz in storytelling | 1 comment
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all-org team of messengers

We’re springboarding into 2018 fundraising with all of its challenges. Tax bill, anyone?

Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. You know how much you could bring in, if only…

Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to drive your 2018 campaigns to a strong finish. Enlist your colleagues and board members to boost your nonprofit’s reach and relationships for little or no cost. The best part? They’re already motivated to help you reach your goals.

Take these three steps to identify, inspire, and launch your giving ambassadors:

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Nancy Schwartz in All-Org Marketing Team | 2 comments
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Guest blogger Karen Petersen is Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology in Huntsville, Ala.

In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story. Little has changed since I changed careers.

In fundraising, we are all storytellers!

To tell the best stories, we need to find convincing characters who can provide passionate and powerful quotes. As Nancy has said in previous posts, “testimonials provide credibility.

You may automatically reach out to external donors for your organization’s testimonials. However, you may be surprised by the storytellers you can find in the cube, office or even lab next door.

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Guest Blogger in Branding and Messages | 0 comments
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