all-org team of messengers

We all have an incredible marketing and fundraising resource right in front of us—our colleague, board member, and loyal volunteer ambassadors. But most of us look right past them!

You STILL HAVE TIME to launch your team of messengers to advance your year-end campaigns. They’re already fans, so many of them will be eager and effective fundraisers. So that’s all good. However, your ambassadors’ reach, engagement, and ultimate impact on donations is directly related to saying the right thing at the right time. And it can’t be a script, repeated from everyone to everyone. Spamming robots just don’t work. But…

READ MORE

Nancy Schwartz in All-Org Marketing Team | 0 comments
Tags:, , , ,

We all have an incredible marketing resource right in front of us—our board member, colleague, and loyal volunteer ambassadors. But most of us look right past them, much less make it appealing or easy for them to participate and succeed!

You still have time to launch your team of messengers to spur right now campaigns, registration, and giving. They’re already fans, so many of them will be eager and effective fundraisers. Here’s how to ask for participation, train and support your messengers, and thank them.

Your ambassadors’ reach, engagement, and donation impact is directly related to saying the right thing at the right time. The trick is.. it can’t be a script, repeated from everyone to everyone. That’s just not genuine or relevant.

Provide these three message tools to your ambassadors, and you’re golden. They’ll ensure your team’s comfort and confidence, which means they’re more likely to talk with more donors and prospects. These tools also increase the odds prospects hear the kind of consistent yet personal messages necessary to spur engagement and the actions you want!

READ MORE

Nancy Schwartz in All-Org Marketing Team | 2 comments
Tags:, , , ,

All-Org Team of MessengersWatch the webinar at your convenience

Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers. They’ll develop confidence and skills while you’ll get more of the donations and donor loyalty you seek—without additional budget or hires. Bonus: They’ll connect your organization with their personal networks—many of whom you’d never reach otherwise.

Nancy Schwartz in Fundraising: Innovations & Research | 0 comments
Tags:, , , , ,

<< Back to Main