budget

juliebrownGuest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer.  And those of us who appreciate the power of storytelling are left to wonder why an agency with such amazing stories overlooks the opportunity to leverage them into donations or volunteers.

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources:  financial and talent.  Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives.
READ MORE

Guest Blogger in Budgeting | 5 comments
Tags:, , , ,

Dive into this second installment in my series to learn how to get what it takes to fund your nonprofit marketing plan. You’ll find Part One here.

Q: OK, now I get how much it’s going to take to do our marketing right. How do you propose we ramp up our marketing dollars from zero to what we really need?

A: Connect the dots between your marketing goals and what it will take to get there.

READ MORE

Nancy Schwartz in Budgeting | 1 comment
Tags:, , , ,


Please join me and Tara Collins, Communications Director at the Watershed Agricultural Council for this first-time webinar, produced by the Chronicle of Philanthropy. The folks at the Chronicle have been generous enough to extend a 15% discount to the Getting Attention community — just enter coupon code “Schwartz” at the bottom of the registration form.

Tara and I will guide you through the smartest ways your nonprofit can engage your target audiences on a tight budget—and how to convince others in your organizations how and why they should invest in marketing. We’ll introduce a bit of theory — to connect what you’ll be doing here to organizational and marketing planning — but focus mainly on practical techniques and case studies. Participants will learn to:

  • Demonstrate how good marketing makes it easier to raise money, attract news coverage, win grants, and build your online community.
  • Tell a better story—highlight your results, use data more effectively, and make it clear that your organization makes a difference in the lives of those you serve.
  • Convince your chief executives and board members of the critical role marketing plays in your organization’s success and ensure they invest in your marketing goals.

Don’t miss this chance to learn about vital but often overlooked techniques and tools vital to maximizing your impact without blowing your budget. Join Tara, me and Peter Panepento, Assistant Managing Editor, for this fast-paced, immersion learning experience on Thursday, June 23. Register now and enter the coupon code “Schwartz” to get your discount.

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Nancy Schwartz in Professional Development | 0 comments
Tags:, , , , , , , ,

2011 Guide to Nonprofit Marketing WisdomThank you for all of the questions, stories and feedback you share with me. It’s your input that makes it possible for me to cover what you need to know to increase your nonprofit’s marketing impact!

You were particularly generous last December, when I asked you to share your most important nonprofit marketing lesson or key principle learned — either from hard knocks or new found success — in 2010.

Now, drawing from your submissions, I’ve compiled the first-ever Guide to Nonprofit Marketing Wisdom featuring 127 lessons learned from your colleagues in the field. Get this free guide now to be inspired and guided!

Here’s just a hint of the practical, tested direction you’ll get from your peers in the field:

  • Make professional development and continuing learning a priority – and protect the time.
  • When pricing out an item or service, call at least three vendors. This may take a few more minutes of your time, but you will save hundreds, even thousands of dollars. We’ve been able to save so much money on production costs for printing, photography and web design, by taking the time to incorporate this.
  • Test, test, and test… before any campaign gets launched. Given the complexity of the tools today, and the speed with which we invariably put things together, errors do get made and you want to be the one to find them, not the people you’re hoping to engage!

This is your opportunity to learn from the experts to achieve stronger results in 2011:  Dive into your 2011 Guide to Nonprofit Marketing Wisdom now.

Nancy Schwartz in Strategy | 1 comment
Tags:, , , , , , , ,

<< Back to Main