conversion

Email Subject Line Length Does matterWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. 

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further.

No surprise, as many email readers and browsers cut off subject lines there. But…

READ MORE

Nancy Schwartz in Proof Points | 6 comments
Tags:, , , , , ,

High-Impact Nonprofit Website DesignThanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team.

Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the most important to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “Very important.”

In order to wow website visitors and keep them returning to get more info, make more donations, or sign up for events, your site needs to stand out in a sea of websites that “get the job done.” Here are 10 ways great visual design drives website impact:

READ MORE

Nancy Schwartz in High-Impact Websites | 4 comments
Tags:, , , , ,

<< Back to Main