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nonprofit taglineWelcome back to guest blogger Tamara Mendelsohn, Director of Marketing for Eventbrite for Causes, a sponsor of the 2010 Nonprofit Tagline Awards (a.k.a., The Taggies). Tamara focuses day in and day out on making events more productive for nonprofits and has a valuable recommendation to share…

This year, the Taggies have added a category for special event taglines. (You can enter yours now here.) Take my advice: This is something you should get in on! If you’re reading this, you already know that a live event represents a unique fundraising and awareness opportunity. But you may not be aware of what event taglines can do for your cause.

Here are 5 reasons special event taglines are so helpful:

  • They set your event apart from similar events – Attendees have a limited amount of time and resources for events. Imagine they’re picking between two great benefit concerts, one clearly branded with a tagline and one without. Which one do you think they’re more likely to remember, spread the word on and more likely to attend?
  • They make it easy for attendees to become your best marketers – For attendees to convince their social networks to join them at an event, they need to be able to explain why it will be great. By creating a potent tagline, you’re doing much of that work for them.
  • They’re built for social media – A great special event tagline is a snap for attendees to drop into the small text spaces of Twitter and Facebook. And drop again. And again.
  • They promote repeat attendance – Even a great event can fade from attendees’ memories if it lacks a distinctive identity. A strong tagline makes your event unforgettable, and can give it a permanent place on attendees’ monthly or yearly calendars.
  • They’re fun – A little humor, even a well-placed pun, communicates to attendees that you know how to show them a great time. And—especially since many organizations are raising money for quite serious causes—it’s key to remind them that your event is a gathering they’ll enjoy and feel good about.

So enter your special event tagline today in the 2010 Taggies. We already have some great entries and want to add yours! Deadline is July 28.

Guest Blogger in Events, Taglines | 2 comments
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I’m pleased to introduce you to Julia Hartz (at far left) and Tamara Mendelsohn of Eventbrite for Causes. Julia and Tamara focus day in and day out on making events more productive for nonprofits. They are my third guests in a periodic series of posts from other authors, and it’s great to add their perspective to the mix.

“With all the ways to connect online, we’ve increasingly heard the question ‘do you  think live events are dying?’  In fact, we see quite the opposite, and believe that online connections—especially social media—are the catalysts to more live events. Here’s why:

  • In a world where information is delivered at fire hose speed, many nonprofit organizations feel the difficulty of delivering a memorable message.
  • A recent Getting Attention study found that 86% of nonprofits characterize their messages as difficult to remember.
  • It is more and more difficult to cut through the clutter and chatter to create memorable experiences.
  • In response, many nonprofits are bringing it back to the ‘real world’ to make an impact: Gathering people in person to exchange real handshakes and real smiles, leveraging the magic and excitement of events to make their organization’s message more memorable, to put real faces to names, and to inspire people to support their cause.
  • As many orgs see it, throwing a live event may not be as scalable or broad-reaching as an online campaign, but it can be much more meaningful.

To us, social media is the genesis of more live events, not less:

  • Before social media, if you had a niche passion it was difficult — if not impossible — to connect with others sharing the same passion. But that’s precisely what social media is great for: enabling like-minded individuals to connect.
  • Since social media tools enables us to easily discover what causes our friends are supporting and what events they are going to, their causes (because they’re something important to our friends) become relevant to me. Your friend Sheila can easily share her favorite cause’s event through her social network, and those that are interested will dig in.

It’s the power of social media that strengthens live nonprofit events today, enabling causes to come to life in a meaningful and tangible way.”

P.S. More effective messaging is a priority for all organizations. Learn how to craft the most essential message — your tagline. Download the free Nonprofit Tagline Report, filled with must-dos, don’t dos, case studies and 2,500+ nonprofit tagline examples!

Guest Blogger in Events | 0 comments
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