Here’s what my dear friend and colleague, Kivi Leroux Miller, said when I asked her to share the most important takeaway from her just-released 2014 Nonprofit Communications Trends Report:
In far too many organizations, communications/marketing staff and development/fundraising staff aren’t talking or cooperating, and in the worst cases, are working at cross-purposes. Your goals don’t have to be completely in sync, but they must be aligned.
Oh yeah, they do. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you won’t get anywhere with your outreach on either front. Actually, the impact will be far worse than that—you’ll alienate prospects and supporters by confusing them with an inconsistent experience, a proven recipe for pushing folks far, far away.
Kivi’s must-do recommendation comes from learning that communications directors and development directors vary widely in their take on:
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Nancy Schwartz in Fundraising: Innovations & Research
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Tags:fundraising, kivi leroux miller, nonprofit branding, Nonprofit Communications
The Nonprofit Technology Network has a refreshingly open method of designing the program for its 2014 annual conference, and the votes of folks like you are a key part of it.
I’ve partnered with some fantastic experts on these two sessions and hope you’ll to help bring them to life by voting for them today. Voting closes Wednesday, July 31 so vote now please!
Marketing & Fundraising Meet & Greet
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Nancy Schwartz in Professional Development
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Tags:#14NTC, big duck, Causevox, fundraising, kivi leroux miller, nonprofit marketing, nten, Rob Wu, Sarah Durham
Martin Luther King inspired me to ask fellow bloggers to join me in the January Nonprofit Blog Carnival, to “pick any dream you have—for your cause, organization or the nonprofit sector—and share it and how you plan to make it real.”
I am inspired and energized by the richness of your contributions. I urge you to digest them to energize yourself and to focus you and your colleagues on the pathways to increased impact and results in 2012:
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Nancy Schwartz in Fresh Takes
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Tags:agitator, Allison Fine, beth kanter, Elaine Fogel, Fundraising Detective, jeff brooks, Joanne Fritz, Kari Saratovsky, kivi leroux miller, marc pitman, Nonprofit Blog Carnival, volunteer match
Join Kivi Leroux Miller (NonprofitMarketingGuide.com) and me for this rapid fire learning experience – get your answers here.
Kivi and I recorded this half-hour webinar on July 21, 2011 to answer the questions you submitted via email, Facebook and Twitter. When you listen in here, you’ll get answers to a broad range of questions, including:
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Nancy Schwartz in planning
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Tags:kivi leroux miller, marketing planning, Nonprofit Communications, nonprofit marketing, planning, Strategy, Total Focus Marketing Plan Workshop
This is the time to propel your organization’s marketing forward with a smart plan! And I can help you do that in a single day — October 12, in New York City.
I’m partnering with one of the best nonprofit marketers I know, Kivi Leroux Miller of NonprofitMarketingGuide.com, to offer you a way to transform your tangle of marketing to-do lists and conflicting priorities into a clear, practical and doable plan.
Join us for the Total Focus Marketing Plan Workshop, October 12 in New York City. But don’t wait: This is the final Total Focus Workshop we’ll be giving in 2011, and seats are filling fast!
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Nancy Schwartz in Planning and Evaluation
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Tags:kivi leroux miller, nonprofit branding, Nonprofit Communications, nonprofit marketing, Total Focus Marketing Plan Workshop, training
Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? Well, Kivi Leroux Miller and I are going to give it a try with our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes!
Please join us on Thursday, July 21, 2011 at 3:00 p.m. Eastern (Noon Pacific). We will answer 30 questions about nonprofit marketing planning in 30 minutes!
All questions will be submitted by participants in advance, and we’ll select the top 30 to answer during this rapid-fire, intensive learning experience. We’ll review all of the questions submitted by July 15 and cull them down to the top 30, which we will answer live during the webinar.
1) There’s no faster way to learn about nonprofit marketing planning. Register Now.
2) Have a burning nonprofit marketing question you’d like us to answer during the webinar? Email it to us right now ([email protected])
Your investment of 40 minutes (10 to craft and submit your question, 30 to join us on the webinar) will generate huge returns. Promise!
P.S. Learn how to strengthen your nonprofit’s marketing impact with the 2011 Guide to Nonprofit Marketing Wisdom.
Nancy Schwartz in Strategy
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Tags:kivi leroux miller, marketing plan, marketing planning, Nonprofit Communications, nonprofit marketing
Invest 13 minutes A.S.A.P. to complete the 2018 Nonprofit Communications Trends Survey. Payback?
