nonprofit communications jobs

Audience Research 4 nonprofitsThere’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here).

This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and understand others with whom you want to build a friendship—learning what’s important to them and how their days go. These insights enable you to focus in on what’s important or interesting to both of you, and how best to keep in touch via a commonly-used channel (social, mobile, text, mail) at the time that your folks will be most receptive.

Here are four proven methods of harvesting these priceless insights:

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Nancy Schwartz in Audience Research | 0 comments
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Audience Research 4 nonprofitsThere’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here).

This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and understand others with whom you want to build a friendship—learning what’s important to them and how their days go. These insights enable you to focus in on what’s important or interesting to both of you, and how best to keep in touch via a commonly-used channel (social, mobile, text, mail) at a receptive time.

Here are four proven methods of harvesting these priceless insights:

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via GIPHY

Punxsutawney Phil predicted an early spring this morning, and I’m thrilled we’re not going to get stuck in the snow. In fact, it’s melting fast in the 50-degree sun right outside my New Jersey window.

Your marketing doesn’t have to stay stuck either. Instead, turn to comic genius Bill Murray for guidance on breaking out of your same old, same old marketing approach. He’ll help you take the rest of the year by storm.

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Nancy Schwartz in Branding and Messages | 0 comments
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Connect to convert: Nonprofit communications

Let’s be real: Your organization is one of the many that can’t use kitty or puppy photos to raise money or recruit volunteers.

In Part One of this mini-guide, I shared my take on why such emotional candy works so well to raise money or recruit volunteers. And cited a reliable litmus test for photo-story impact—1) If you’d share them with your family and friends; 2) would they “like” or share them.

But you can make emotional connections with your target audiences, even WITHOUT kittens and puppies.

In fact—if your organization is not an animal rescue or another organization directly related to puppies, kitties or babies—these alternatives are far more effective in helping your forge connections and motivate your audiences to give, register or volunteer. Most importantly, they are authentic, relevant messages, rather than manipulative click-bait.

Here are two tested methods, with examples:

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Nancy Schwartz in storytelling | 1 comment
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RedRover

Part Two

Adorable! Few of us can resist photos like this one, which is why you see so many organizations communicating cute.

But if your organization doesn’t have piglet or puppy photos to share, what can you do? Assess what makes these photos so magnetic, then share some of that.

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Guy Arceneaux

Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland

Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than do most large, complex organizations.

That Was Then
In 2013, I was the Director of Marketing for an international humanitarian development nonprofit. The annual budget was nearly one billion dollars, with our $2.3 million marketing budget funding the work of three departments and 13 staff members. Sounds like a lot, right?

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Guest Blogger in Relationship Building | 3 comments
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Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). That’s definitely me! Is it you? This video from Make It Work—a community making things better for hardworking women, men and families across the country—works wonders. It: READ MORE

Nancy Schwartz in Relevance Rules, Video | 4 comments
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Nonprofit Message Impact

When my friend and colleague Stephanie Bowen announced her new job at MAMA (Mobile Alliance for Maternal Action), I was thrilled for her, but didn’t really probe what MAMA was about. Knowing her search had been focused on development organizations working with women, I figured MAMA fit into that category and left it at that.

But last week, after jealously Facebook-following Stephanie’s work-related travel adventure in India, I had to know more. Naturally, I went right to the Who We Are page on MAMA’s website…

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Keep Relationship CurrentI’m a huge fan of the charity clearinghouse GlobalGiving, and have donated through them several times to causes I wouldn’t have been able to connect with otherwise.

That’s GlobalGiving’s sweet spot—connecting donors like yours (and you, and me) with causes that we may not find, know of and/or be able to easily donate to. They do a fantastic job of it: Since 2002, GlobalGiving has raised $151,783,082 from 407,034 donors who have supported 10,812 projects.

So I was surprised to receive this could-be-better email from them, updating me on the work they’ve done with my donation 3 1/2 years ago to the Japan Earthquake and Tsunami Relief Fund.

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Nancy Schwartz in Branding and Messages | 1 comment
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Aunt FrancesSome of you may remember my stories about my wondrous Great Aunt Frances. We grew into close friends over the years I lived a few blocks from her in NYC.

Aunt Frances was fantastic—a warm, loving, down-to-earth lady who’d had many life adventures and was a fantastic cook.

Her stories of life as a girl in the Bronx—where her mother stored the live fish bought to make gefilte fish each Shabbat (the Jewish sabbath) in the bathtub overnight—were memorable. So were those she shared from her life as a young teen (I wish I could find that picture of her playing the violin on the rooftop of their Lower East Side tenement), briefly-working young woman, and long-term mother, grandmother and great-grandmother. On top of that, she forced her delectable homemade cookies on me on every visit, as only a Jewish grandmother can. Who could resist?

Aunt Frances passed away recently at the age of 107 1/2, and I’ll miss her greatly. But she’s left me—and so many others—with so much.

Today, I want to share three relationship-building skills I learned from Aunt Frances. Take her lead to strengthen your nonprofit marketing approach, and results:

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Nancy Schwartz in Relationship Building | 3 comments
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