year-end appeal

I’m thrilled to be planning and writing the year-end appeal for the Elizabeth Coalition to House the Homeless (ECHH).

Coalition staff members and volunteers are powerhouse advocates for those who have lost their homes (or are about to) in Union County, N.J. And it’s a rare treat for me to help advance the mission of an organization so dedicated to serving a community close to home.

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Nancy Schwartz in Fundraising: Innovations & Research | 0 comments
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This fresh take (view video here) on the Salvation Army’s decades-old kettle campaign motivated two dozen folks to give in the few minutes I was standing there.  That’s far more than I’ve ever seen respond to the traditional Salvation Army holiday bell ringer.

Relevance is the path to your marketing success in 2012. And I urge you to follow the Salvation Army’s lead in keeping in touch with their supporters and prospects, and responding to their wants, needs and preferences.
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Nancy Schwartz in Fundraising: Innovations & Research | 1 comment
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This is the beginning of the end…of the year. The time for you to bear down and give birth to the most compelling fundraising campaign you have in you! So get to it.
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Nancy Schwartz in Fundraising: Innovations & Research | 10 comments
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