We all have an incredible marketing and fundraising resource right in front of us—our colleague, board member, and loyal volunteer ambassadors. But most of us look right past them!
You STILL HAVE TIME to launch your team of messengers to advance your year-end campaigns. They’re already fans, so many of them will be eager and effective fundraisers. So that’s all good. However, your ambassadors’ reach, engagement, and ultimate impact on donations is directly related to saying the right thing at the right time. And it can’t be a script, repeated from everyone to everyone. Spamming robots just don’t work. But…
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Nancy Schwartz in All-Org Marketing Team
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Tags:all-org team of messengers, fundraising, Nonprofit Communications, nonprofit marketing, year-end
The clock is running out on year-end fundraising.
Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.” But I want to share five doable adjustments you can make right now to increase year-end donations.
1) Expand your prospect pool program participants, volunteers, and advocates (Low-hanging fruit alert!).
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Nancy Schwartz in Fundraising: Innovations & Research
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Tags:fundraising, year-end
We all have an incredible marketing resource right in front of us—our board member, colleague, and loyal volunteer ambassadors. But most of us look right past them, much less make it appealing or easy for them to participate and succeed!
You still have time to launch your team of messengers to spur right now campaigns, registration, and giving. They’re already fans, so many of them will be eager and effective fundraisers. Here’s how to ask for participation, train and support your messengers, and thank them.
Your ambassadors’ reach, engagement, and donation impact is directly related to saying the right thing at the right time. The trick is.. it can’t be a script, repeated from everyone to everyone. That’s just not genuine or relevant.
Provide these three message tools to your ambassadors, and you’re golden. They’ll ensure your team’s comfort and confidence, which means they’re more likely to talk with more donors and prospects. These tools also increase the odds prospects hear the kind of consistent yet personal messages necessary to spur engagement and the actions you want!
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Nancy Schwartz in All-Org Marketing Team
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Tags:all-org team of messengers, Nonprofit Communications, nonprofit marketing, P2P, year-end
Our first post in the new Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee
Tested Turnaround! Introducing a new fundraising spokesperson—one of our clients (an individual who’s benefited from our donors’ support).
Keeping It All about Our Donors, Not Our Organization
Traditionally, our ED produced all year-end content, reviewing the past year’s work and impact. That’s how most organizations do it, after all.
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Guest Blogger in All-Org Marketing Team
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Tags:all-staff messengers, Do It Differently, fundraising, storytelling, year-end
Watch the webinar at your convenience