Every eligible nonprofit gets up to $10,000 per month in free search advertising credits from Google Ad Grants. Most organizations leave a huge chunk of that on the table – but you won’t be one of them with Getting Attention’s Ad Grant management service! With our specialized team, you get a partner who oversees every stage of your Ad Grant, from approval to ongoing management, so it becomes a reliable growth channel month after month.
In January 2026 alone, Grant accounts managed by our team averaged $8,650 in monthly spend, with 68% of accounts exceeding $9,000. Over the years, we’ve helped nonprofits across various sectors achieve 100% application approval success, 25%+ increases in CTR over industry averages, and 200%+ growth in clicks once campaigns are optimized.
We know that clicks and spend are nice, but what sets us apart is our fanatical fixation on conversions. We oversee dozens of nonprofit accounts. Managing that scale gives us cross-account insight into what works, so we can turn Ad Grant spend into measurable growth that provides a return on investment. The typical Getting Attention client sees a healthy ROI – around 8.8x the investment.
Google Ad Grants don’t run themselves – and they certainly don’t improve on autopilot. Getting worthwhile results from the Grant means someone has to oversee regular testing, smart adjustments, and careful compliance oversight. Luckily for your busy nonprofit team, our Ad Grant specialists handle all of that!
Our service includes:
You’ll have a consistent point of contact who’s responsible for your account’s performance and stability. They’ll have a firm understanding of your fundraising goals, monitor the details behind the scenes, and bring clear insights to your monthly reporting.
Switching account managers regularly can cause disruptions and headaches for your team. That’s why we try to ensure accounts are rarely moved – the typical Getting Attention client works with one account manager throughout their entire engagement.
Another reason we’re especially proud of our Ad Grant specialists? They’re the best in the biz. All of our strategies are overseen by former Google employees with experience running ads from the smallest nonprofits to huge companies like Hershey’s or LiveNation. No matter what your nonprofit is facing, we’ll come up with a strategy to make your ads work better for you.
Before your ads ever appear in search results, your account needs to be built correctly. We verify your Google for Nonprofits status, set up your account properly, and submit your application with compliance in mind. To date, every account we’ve submitted has been approved!
We’ve seen the most common causes of suspension, and we know how to resolve each one. So if your account has been suspended, we’ll help you reactivate it. This could involve a detailed audit, corrective action plan, and direct communication with Google – all done with our tried-and-tested methods.
Before we write a single ad, we look at the bigger picture. Who are you trying to reach? What are they typing into Google? Where are competitors showing up? And does your landing page support the message? From there, we build focused, well-organized campaigns that mirror how people in your industry actually search.
You should never wonder what your agency is doing in your account. You’ll have an always-on Looker Studio dashboard to give you on-demand insight. In addition, every month, you’ll receive a reporting deck that shows exactly how your campaigns are performing. We connect ad metrics to meaningful outcomes and explain what’s influencing results.
We cover your results, the impact, and the next steps each month with your team on a 30-minute video call.
We don’t wait for monthly check-ins to improve performance. Campaigns are reviewed and refined every single week, from keyword cleanup to new ad testing to adding additional conversion actions. We safeguard your Ad Grant compliance, ready to make proactive adjustments when needed, and ready to hop in and troubleshoot should a problem arise.
Some of the ways we optimize accounts include:
Search term reviews show us what people are really typing into Google. We regularly analyze those queries to filter out irrelevant traffic and protect your budget. When we uncover high-intent searches, we build new ad groups around them to capture more of what’s working.
Even the best search ads lose momentum over time. We regularly test new headlines and descriptions to keep performance moving in the right direction. We test ideas, measure the results, and scale what proves effective.
We set up and test tracking for meaningful actions, like donations, email signups, volunteer forms, event registrations, and other priority goals. Then, we optimize toward those outcomes, not just spend or traffic.
Google updates its policies regularly, and small missteps can put your Grant at risk. We monitor policy changes closely and make proactive adjustments to your account structure, keywords, and ad copy to keep everything compliant. When problems do arise from time to time, our team jumps in quickly to solve them so your team doesn’t have to.
Quality Score (Google’s rating of how relevant and useful your ads are to searchers) influences how often your ads appear and how competitive they are in the auction. We routinely review keyword relevance, landing page alignment, and ad strength to keep that score healthy and keep those free ad dollars flowing.
Google has compliance policies for Ad Grant accounts that can be tiring to keep up with. We review your account regularly to make sure everything stays aligned, from required click-through rates to keyword quality and content guidelines.
Results are important, but so is the way we support your growth. Our approach helps nonprofits expand their reach and connect with more supporters.
Traffic alone doesn’t drive your mission forward – donations, registrations, and signups do. We build campaigns around meaningful actions, meaning every keyword, ad, and landing page recommendation connects back to a specific goal.
Our team is led by experienced ex-Google employees from around the world who understand how the platform works behind the scenes. That perspective shapes how we structure accounts, anticipate policy shifts, and build campaigns designed to perform.
Our engagements are designed to go after your goals with minimal demand on your nonprofit’s time. We take on key Ad Grant tasks so your team has more time to focus on high-priority work, at a far lower cost than hiring an additional full-time employee (or even an intern!).
We’re proud to be a Google Partner – a designation Google awards to agencies that meet its performance, certification, and account management standards. For you, that means your campaigns are managed by a team that’s trained, tested, and required to stay current on platform updates.
The $10,000 in monthly ad credits is covered by Google. What you’re investing in is expertise provided by our specialists. Our pricing is designed to make that investment worthwhile! In many cases, even small improvements in conversion rate or grant utilization offset the cost of professional management.
Your Ad Grant performs best when it’s connected to the rest of your nonprofit marketing strategy.
We align your Google Ad Grant campaigns with your landing pages and broader content strategy. If your page is underperforming, we recommend changes and steer you in the right direction. If you need additional content or paid ads support, we can help with those, too!
Most nonprofits qualify for $10,000 per month, but only a few use it to its fullest potential. Over the years, these are the most common issues we see:
The Google Ad Grant is powerful in theory, and while we do love a good theory, what matters is how it performs in practice. Below are a few examples of how we’ve helped our nonprofit clients in different sectors use the Google Ad Grant to increase visibility, drive measurable engagement, and support real-world outcomes.
If you’d like to see more, allow us to humbly direct you to our case studies, where you can explore how different missions have translated strategy into results!
As the official nonprofit fundraising partner of Glacier National Park, Glacier National Park Conservancy supports the park’s conservation, education, and wildlife protection efforts. They were already using the Google Ad Grant but needed a smarter way to turn that $10,000/month into meaningful results without consuming their marketing team’s time.
Getting Attention stepped in with a full account audit, strategic keyword research, and new campaign structures (including dynamic search ads) designed to reach park visitors and mission-aligned supporters searching online. We also recommended landing page and CTA improvements to strengthen the path from click to action.
In just three months, the optimized campaigns brought more than 18,000 new visitors to the Conservancy’s website, achieved a 20.07% click-through rate, and generated 487+ new conversions – all while lowering cost per conversion by $24.60 and helping the organization get more impact from every dollar of their Ad Grant.
Making Waves Education Foundation has spent more than 30 years helping first-generation students from underserved communities get to (and through) college. But while their Google Ad Grant was bringing in website traffic, it wasn’t translating into the outcomes that mattered most: program inquiries, student engagement, and real momentum for the communities they serve.
Getting Attention rebuilt and expanded their campaigns, cleaned up underperforming keywords that were confusing Google (and wasting precious Grant dollars), and focused the account on searches from the students and families they actually wanted to reach.
The result: Ad Grant spend increased by 79%, driving 1,950 additional monthly clicks! But the real magic happened further down the funnel. Conversions jumped 767%, rising from just 9 to 78 per month, while cost per conversion dropped by $460. In other words, more of the right people found Making Waves, all without adding extra work to the nonprofit’s already busy team.
Goodwill of Central Iowa helps people across the Des Moines area build independence through work, creating opportunities for individuals with disabilities and others facing barriers to employment. They had already been using the Google Ad Grant, but after working with a previous vendor, the team wanted a sharper strategy, one that could better connect their ads with people looking to donate, shop, or find employment support.
Getting Attention started with a full audit of the account and quickly spotted a familiar culprit: conversions were tracking surface-level metrics like page views instead of important actions. So we rebuilt the tracking system around relevant engagement and aligned campaigns with the audiences most likely to take those steps.
The payoff was immediate. Ad Grant spending increased by $8,492, impressions doubled, and click-through rate climbed to an impressive 30.32%. In short, Goodwill’s ads stopped chasing vanity metrics and started driving meaningful interactions that support their mission.
Ad Grants drive consistent visibility. They’re a great way to get your organization seen on Google more quickly. But integrated with paid ads and optimized website content? Now we’re cooking – you get flexible reach that converts at even higher rates.
The Grant has restrictions, including bid caps and network limitations. Paid Google Ads campaigns, however, remove those constraints. We use paid campaigns to target high-competition keywords, remarket to past visitors, and test new messaging.
We integrate Ad Grants, paid ad campaigns, and optimized website content around your organization’s shared performance goals. Each channel informs the next, helping you scale what works and refine what doesn’t – all with clearer visibility into return!
Strong landing pages improve Quality Score and conversion rate. Our nonprofit copywriters build optimized landing pages aligned with search intent, which improves both organic visibility and ad performance.
Behind every account is a team that understands both Google Ads and the realities of nonprofit growth. Meet the amazing, Google-Ads-Search certified Ad Grant management team that makes it all possible!
With 8 years of experience managing ads (five of them spent directly at Google), Daniel brings expertise in search strategy and campaign management to every account he handles. He has overseen over 40 Ad Grant accounts, many built from the ground up with no existing campaign structure. Today, he leads the full lifecycle of account strategy at Getting Attention.
Shali helps nonprofits make the most out of the Google Ad Grant by managing their accounts from initial setup through long-term optimization. With over five years of experience in Google Ads and a background as a Google employee, she combines technical expertise with practical campaign strategy.
With 3+ years of marketing experience, Arielle specializes in building data-driven digital campaigns that expand reach and increase engagement. She executes strategies for our clients’ Google Ad Grant accounts, supporting around 20 nonprofit accounts and helping each organization make the most of their $10,000 in free monthly advertising.
Jenelle oversees Google Ad Grant accounts for our nonprofit clients, serving as the primary strategist and day-to-day point of contact. With 3+ years of nonprofit marketing experience, she has supported 20+ organizations by building campaigns, setting up conversion tracking, and optimizing performance to help nonprofits get more value from their $10,000 in free Google ads.
Ysa supports our nonprofit clients by managing their Google Ad Grant accounts, including setup, optimization, troubleshooting, and campaign strategy, currently supporting around 20 accounts across various sectors. With 4+ years of experience in marketing, she focuses on connecting nonprofits with the audiences most likely to support their work.
If your organization qualifies for $10,000 per month in free advertising, it deserves professional management. We’ll audit your current account or guide you through the application process, then build a structured, compliant, conversion-focused strategy designed for long-term growth.
Book a consultation with our team and see what your Google Ad Grant can really do!
The Google Ad Grant provides eligible nonprofits with up to $10,000 per month in Google Search ad credits. Organizations must follow specific performance and compliance requirements to maintain eligibility.
You must first be approved for Google for Nonprofits, then apply for the Ad Grant program and set up a compliant Google Ads account. Proper account structure and website policy alignment are required before activation.
Most registered 501(c)(3) nonprofits (and equivalent international charities) are eligible for the Google Ad Grant. Government entities, hospitals, and educational institutions are generally not eligible, though philanthropic arms may qualify.
You can work with agencies that specialize in nonprofit Google Ads and understand Ad Grant-specific policies and performance requirements. Look for proven experience, compliance oversight, and measurable results!
Effective Ad Grant optimization requires accurate conversion tracking, structured keyword targeting, ongoing search term review, ad testing, and consistent compliance monitoring. Since Ad Grants have unique restrictions, management should be tailored specifically to the program.
No, we don’t offer one-time Ad Grant builds. In our experience, the real value of the Google Ad Grant comes from ongoing management: testing keywords, refining campaigns, improving conversion tracking, and adapting strategy as performance data rolls in.
A one-time setup might get ads running, but it rarely gets the results nonprofits are actually hoping for. Our approach focuses on continuous optimization, so your $10,000 monthly Grant effectively and steadily improves performance month after month.
Our team doesn’t offer private Ad Grant training sessions, but we do regularly host webinars and events where nonprofit teams can learn how the Google Ad Grant works and how to get better results from it. These sessions are designed to share practical insights and proven strategies so nonprofits walk away with ideas they can put into practice.
