Why work with Getting Attention?
You’ve got a lot of options to manage your nonprofit’s Google Ad Grant, from college interns to full-time employees.
With all these options, why is Getting Attention the best choice to manage the Google Ad Grant?
We’re going to cover the four most common reasons nonprofits choose us:
- We’re more experienced
- We’re staffed with former Google employees
- We’re the highest recommended
- We’re focused on the right things
By working with specialists from around the world, Getting Attention provides organizations a better service at a lower cost than a full-time employee or standard marketing agency.
We’re more experienced
It takes time to develop the skills needed to successfully run a Google Ads account. Layer in the compliance policies associated with a Google Ad Grant account, and you’re looking at years to master the ins and outs. The typical Google Ad Grant managers are forced to make a decision in staffing — hire experienced, top U.S. talent and charge nonprofits expensive retainers? Or cut costs by hiring inexperienced recent college graduates or people changing careers?
At Getting Attention, we don’t think nonprofits should be forced to pick between an experienced account team and an affordable Ad Grant manager.
Every staff member who works on our client accounts has at least 5 years of Ads experience, and has worked on dozens of Ad Grant accounts. No matter what Google throws at us, you can rest assured your Getting Attention account manager has seen it before and will know what to do.
For budget-conscious nonprofits, we recommend working with a high-quality, experienced account team rather than subsidizing someone’s learning curve.
We’re staffed with former Google employees
Did you know that Google has Operations Centers all over the world? These Operations Centers host Google employees who help Google’s customers to effectively use Google’s various products, including Google Ads!
At Getting Attention, we hire out of the original Google Operations Center. We look for the top 0.2% of global talent for our client accounts, screening rigorously for Ads acumen as well as great customer service skills and English proficiency. Our account managers have worked with some of the biggest global brands, including Hershey and LiveNation, and are ready to bring their years of expertise to your Google Ad Grant account.
Our account managers have unique insight into how Ads work from their time at Google, and are able to effectively interface with Google Support as needed. When you work with us, you get the knowledge and experience of a Google employee, but the individualized attention and long-term collaboration you would expect from working with an agency.
Get to know our account team by checking out our About Us page.
We’re the highest recommended
At Getting Attention, we understand the pressure nonprofit employees are under to get incredible results with limited budgets. We work with your team to take the work of Ad Grant management off your plate to free up your time for advancing your mission.
The typical Getting Attention client only requires about 30 minutes per month to understand what’s going on in the Ad Grant account, how the strategy is progressing, and the next steps.
Need to chat more about a big upcoming initiative? We’re happy to coordinate with your team to make sure you have a great experience and that your Ad Grant is working as hard as possible for you.
We have an industry-leading average client satisfaction score of 9.82. In fact, 95% of Getting Attention clients choose to continue Ad Grant management with us beyond Year 1. Don’t just take our word for it through — hear from some of our happy clients:
We’re focused on the right things
We know that your conversions – those meaningful actions such as a newsletter signup or a volunteer form submission – are the most important indicators of marketing success with the Google Ad Grant.
We work with your organization to determine what your conversion goals are, and how we can best support and measure progress toward them using the Ad Grant.
Other Ad Grant managers focus on maximizing spend and believe that the only use for the Google Ad Grant is raising awareness. While this is an important goal, it’s easy to spend the Grant going after the wrong audience and end up without any meaningful progress toward your organization’s goals.
At Getting Attention, we take a more comprehensive approach to the Google Ad Grant. We focus our budget spend on conversions first, and awareness second so that your nonprofit can be sure you’re getting the best possible value from the $10,000 per month in free advertising.
By putting client goals first, we ensure that our engagements are bringing in the right audience to push your mission forward.
