National Comedy Center
Serious results for a comedy icon
About the Client
The National Comedy Center is a nonprofit cultural institution dedicated to celebrating the art of comedy in all its forms.
Based in Jamestown, New York—the hometown of Lucille Ball—the Comedy Center serves as the United States’ official museum of comedy. It offers an interactive and immersive experience, showcasing comedic legends and rising stars while preserving the history and evolution of the art form.
Through exhibits, events, and educational programs, the National Comedy Center fosters appreciation for comedy’s vital role in American culture.
The Challenge
The National Comedy Center had been using the Google Ad Grant to drive awareness and increase museum visits, but they weren’t seeing the full potential of their Ad Grant spend.
Their previous vendor, a well-known legacy Ad Grant manager, delivered decent but underwhelming results—spending only about $3,000 per month of the available $10,000 Ad Grant, with minimal conversions to show for it.
When the vendor raised their prices by 50% without adding any new services, the National Comedy Center knew it was time for a change. They needed a cost-effective partner that could fully optimize their Ad Grant, increase engagement, and drive more ticket sales and donations.
After partnering with Getting Attention, the National Comedy Center saw a dramatic improvement in their Google Ad Grant performance. We quickly increased their monthly Ad Grant spend from $3,000 to $9,900, ensuring they were maximizing the full potential of the $10,000 available.
More importantly, this spend translated into real results. Conversions—such as ticket sales, donations, and key website actions—skyrocketed from 124 to 493, reflecting a nearly 4x increase in meaningful audience engagement. At the same time, we reduced their cost per conversion by $39.39, making their advertising budget stretch significantly further.
By leveraging expert campaign creation, improving the campaign budget strategy, and ongoing optimization of campaigns based on monthly data, Getting Attention empowered the National Comedy Center to reach more visitors, sell more tickets, and strengthen their support base—all without overspending on vendor fees or requiring extra time from their internal team.
Ready for us to supercharge your Google Ad Grant management?
