Your Google Ad Grant puts your website in front of thousands of potential donors. But traffic alone doesn’t necessarily lead to support. What happens next depends entirely on your site’s content.
Getting Attention’s website content creation service gives nonprofits the pages, blogs, and landing pages they need to turn Ad Grant traffic into donors, volunteers, and supporters.
Our Pricing
Most content agencies hand off a finished document and leave the rest to you. Getting Attention handles the entire process, from identifying what your site is missing to writing, designing, and posting the final piece. Every deliverable is built with your Ad Grant campaigns in mind and optimized for your supporters’ actual search habits, whether that’s on Google or an AI platform.
Our website content creation service includes:
During our free consultation call, we ask questions to learn about your mission, audience, and goals before any content is planned or written.
We identify what your audience is searching for and build a content roadmap around your Ad Grant campaigns and site gaps.
In addition to aligning with your Ad Grant campaigns, our content is optimized for both Google and AI search.
Every piece goes to your team for review and approval before publication, with up to two rounds of revisions per piece.
Every piece of Getting Attention-created content comes with custom, high-quality visuals and graphics.
We post the final content directly to your website after your team approves it.
We track performance and adjust the content strategy as we go, flagging new opportunities as they come up.
When visitors click your ads, your content determines whether they’ll engage or bounce.
Getting Attention helps ensure your Ad Grant budget brings in potential supporters by creating content that matches user search intent, explains your nonprofit’s mission, and provides next steps for getting involved.
Your assigned writer will work directly with your Ad Grant account manager to build each page around the exact keywords, campaigns, and goals your ads are targeting.
When ads, keywords, and landing pages all reinforce the same message, your Ad Grant goes further. That integrated approach delivers:
Your nonprofit needs pages, landing pages, and blogs to reach your entire audience, no matter where they are on their supporter journey.
Educate your audience, build interest in your mission, and get eyes on your website all at the same time with regular blog content. A well-written, search-optimized blog targets the questions and topics your audience is already searching for, bringing in organic traffic long after the post goes live. For nonprofits, blogs can also provide your site visibility in AI-generated results. Conversational, topic-rich content is exactly what LLM platforms like ChatGPT and Claude pull from when answering user questions.
Website pages, like your about page and program pages, are the foundation of your online presence. They communicate who you are, what you do, and why your work matters. When it comes to search visibility, optimized pages help your nonprofit rank for your most important keywords and ensure AI platforms report correct information about your organization.
Landing pages are where supporters take action. After clicking your Google Ad, your nonprofit’s donation, program sign-up, and volunteer application pages should keep visitors focused and make getting involved as easy as possible.
This service is built for nonprofits running a Google Ad Grant who want an integrated content approach without pulling on more of your team’s already scarce time. We handle the research, strategy, writing, design, and publishing. Your team simply provides feedback and approvals, getting all the benefits without the heavy lifting.
Benefits of this service include:
Instead of hiring an outside writer who has to learn about your Ad Grant campaigns and brand from scratch and coordinate back and forth across vendors, we’ll loop your writer directly into your existing Ad Grant strategy.
Our writers review campaign data, search intent, and user behavior alongside your account manager. Together, they pinpoint exactly which pages to build or improve so your ad traffic has a strong place to land.
Many nonprofit websites explain programs but don’t drive action. We design every page around a clear next step, such as donating or volunteering, with messaging built to deliver conversions.
Getting Attention has worked exclusively with nonprofits since our founding. With our extensive experience, we know exactly how to speak to your donors, volunteers, and program participants.
Many nonprofits put their energy into the Ad Grant and leave the landing page as an afterthought. But the page is where the conversion happens. Our content service makes sure every click your ads generate has somewhere strong to land – created by the same team running your campaigns!
What does Getting Attention’s content creation process look like?
Our content service is designed to support your Google Ad Grant and paid ad results by focusing on content gap analysis, creating new blogs and landing pages, providing graphics, making technical recommendations, and refreshing underperforming pages. This follows our proven three-step journey:
What are the four types of content?
A strong nonprofit website typically includes blog posts for long-term search visibility, program or service pages that explain what you do, landing pages built around specific campaigns or actions, and an about page that establishes trust and mission. Each type serves a different purpose and a different stage of the supporter journey.
Which content is best for a nonprofit website?
The best content for your nonprofit’s website depends on your organization’s goals. Blog posts build long-term organic traffic and authority, landing pages convert ad traffic into donors and sign-ups, and pages explain your nonprofit’s mission and establish credibility. The most effective nonprofit websites use all three intentionally rather than relying on one content type alone.
What are the five pillars of content?
For nonprofits, the most practical pillars are:
Does Getting Attention only write content for nonprofits already on the Ad Grant?
Our content service is designed to work alongside Ad Grant management, which is our core specialty. Most clients use both services together because content and Ad Grant strategy are most effective when they’re built around the same keywords and goals. If you’re not yet on the Ad Grant, we can help with that with our Ad Grant management service.
Can we improve existing content instead of creating new pages?
Yes, our service includes both creating new content and updating existing pages. Refreshing underperforming pages is sometimes the fastest way to improve search rankings and conversion rates. Each month’s content mix can include up to one refresh.
What happens if we don’t approve a piece of content?
Every piece of content goes through a client review process before it goes live. You have up to two rounds of revisions per piece to make sure the content is accurate, on-brand, and meets your expectations before we post anything.
