Your Google Ad Grant can put your nonprofit in front of thousands of people searching for causes like yours. But the Grant only gets them to your website. What happens next depends entirely on what they find there.
Getting Attention’s website content creation service gives nonprofits the pages, blogs, and landing pages that turn Ad Grant traffic into donors, volunteers, and supporters.
For $600/month, you can add our website content creation services to your Ad Grant Management plan. This includes three pieces of website content per month, consisting of a mix of new content and updates to existing content, posted directly to your site.
It’s everything your nonprofit needs to grow its online presence without adding to your team’s workload.
Most content agencies hand off a finished document and leave the rest to you. Getting Attention handles the entire process, from identifying what your site is missing to writing, designing, and posting the final piece. Every deliverable is built around your Ad Grant campaigns and optimized for the way your supporters actually search, whether that’s on Google or an AI platform.
Our website content creation service includes:
During our free consultation call, we ask questions to learn about your mission, audience, and goals before any content is planned or written.
We identify what your audience is searching for and build a content roadmap around your Ad Grant campaigns and site gaps.
We create three pieces of optimized content per month, each one aligned to your Ad Grant campaigns, optimized for Google and AI search, and written in your brand voice.
Up to two rounds of revisions per piece. Every piece goes to your team for review and approval before publication.
Custom high-quality visuals and graphics are created and formatted for every piece of content.
We post the final content directly to your website after your team approves it.
We track performance and adjust the content strategy as we go, flagging new opportunities as they come up.
When someone clicks your ad, they land on a page. If that page clearly matches what they searched for, explains your mission, and tells them exactly what to do next, they engage. If it doesn’t, they leave, meaning you’ve spent part of your Grant budget on a bounce.
The difference is in the destination page.
At Getting Attention, the same team that manages your Ad Grant campaigns also manages your content. Your writer works directly with your account manager, which means every page we create is built around the exact keywords, campaigns, and goals your ads are targeting. When ads, keywords, and landing pages all reinforce the same message, your Ad Grant goes further.
That integrated approach delivers:
A strong nonprofit website strategy uses each content type intentionally because blogs, pages, and landing pages don’t all do the same job. Each one reaches your audience at a different stage of their journey.
This is how we think about it:
These build authority over time. A well-written, search-optimized blog targets the questions and topics your audience is already searching for, bringing in organic traffic long after the post goes live. For nonprofits, blogs are also one of the best ways to surface in AI-generated results. Conversational, topic-rich content is exactly what AI or LLM platforms like ChatGPT pull from when answering user questions.
These pages are the foundation of your online presence. They communicate who you are, what you do, and why it matters to visitors, Google, and AI platforms. Optimized pages help your nonprofit rank for your most important keywords and give your visitors a clear path to take action.
Landing pages are built around a single action. If you’re driving traffic to a donation form, a program sign-up, or a volunteer application, a dedicated landing page keeps visitors focused and removes the friction between clicking your ad and completing that action.
This service is built for nonprofits that are already running the Google Ad Grant, and don’t have a dedicated content team to keep their website current and optimized. Our team handles the research, strategy, writing, design, and posting, while your team stays involved through feedback and approvals, without the burden of creating the content yourself.
Benefits of this service include:
You’re already working with a dedicated Ad Grant specialist. Rather than bringing in an outside writer who has to learn your campaigns and brand from scratch, we loop our writer directly into your strategy.
The writer reviews campaign performance, search intent, and user behavior alongside your account manager. Together they identify which pages to create or improve so the traffic your ads generate has somewhere strong to land.
Nonprofit pages often explain programs well but don’t move visitors to act. We design pages around a clear next step (e.g., donating, registering, signing up, getting involved) with messaging and structure that supports that goal.
Getting Attention has spent years working exclusively with nonprofits. That experience shapes how we write for donors, volunteers, program participants, and supporters.
Many nonprofits put their energy into the Ad Grant and leave the landing page as an afterthought. But the page is where the conversion happens. Our content service makes sure every click your ads generate has somewhere strong to land – created by the same team running your campaigns!
How do I create content for my website?
Start with keyword research to understand what your audience is searching for, then map content to each stage of the supporter journey: awareness, consideration, and action. Each piece should have a clear goal, whether that’s ranking in search, explaining a program, or driving a donation. For nonprofits running the Google Ad Grant, content should also align with active campaigns so ad traffic has a strong page to land on.
What are the 4 types of content?
A strong nonprofit website typically includes blog posts for long-term search visibility, program or service pages that explain what you do, landing pages built around specific campaigns or actions, and an about page that establishes trust and mission. Each type serves a different purpose and a different stage of the supporter journey.
Which content is best for a nonprofit website?
It depends on the goal. Blog posts build long-term organic traffic and authority. Landing pages convert ad traffic into donors and sign-ups. Program pages establish credibility and explain impact. The most effective nonprofit websites use all three intentionally rather than relying on one content type alone.
What are the five pillars of content?
For nonprofits, the most practical pillars are: clarity (your mission and programs are easy to understand), relevance (content matches what supporters are searching for), trust (messaging builds confidence in your organization), action (every page guides visitors toward a next step), and visibility (content is optimized for search engines and AI platforms).
Does Getting Attention only write content for nonprofits already on the Ad Grant?
Our content service is designed to work alongside Ad Grant management, which is our core specialty. Most clients use both services together because content and Ad Grant strategy are most effective when they’re built around the same keywords and goals. If you’re not yet on the Ad Grant, we can help with that with our Ad Grant management service.
Can we improve existing content instead of creating new pages?
Yes, and we often recommend it. Refreshing underperforming pages is sometimes the fastest way to improve search rankings and conversion rates. Each month’s content mix can include up to one refresh depending on where the biggest opportunity is.
What happens if we don’t approve a piece of content?
Every piece goes through a client review process before it goes live. You have up to two rounds of revisions per piece to make sure the content is accurate, on-brand, and meets your expectations before we post anything!
