Great content only works if the right people can find it. On-page optimization connects what you’ve written to what your supporters are searching for. At Getting Attention, we fine-tune every element on your page, from headers to internal links, so search engines connect your mission with the right supporters.
On-page SEO may sound technical, but really it’s just the parts of your website a visitor (and Google) can see and read: how your headings and URLs look, where your keywords show up, what your images are labeled as, and how your content is laid out. Optimize those elements, and your nonprofit is more likely to be found by the people already searching for what you do.
Here’s an example of a nonprofit page with every optimization highlighted:
Our team of SEO experts will review your existing pages, compare them to higher-ranking competitors, and identify exactly what’s missing in your content.
We find the keywords or terms your supporters are actively searching for and work them naturally into your title, headers, and copy.
Every page gets a unique title tag and meta description, written to accurately represent what’s on the page, stand out in search results, and inspire more clicks.
We also clean up your URLs so they’re short and readable, making it easier for both people and search engines to understand your pages.
We structure your headings so visitors, search engines, AI tools, and assistive technologies can easily scan and understand the page.
We optimize every image with descriptive alt text, SEO-friendly filenames, and appropriate formats and file sizes to improve accessibility, performance, and discoverability.
We connect your pages with purposeful links that guide visitors to related content and show search engines and AI tools how your site fits together.
Your Google Ad Grant and on-page SEO work best together. While your ads bring people to your website, on-page optimization improves the pages they land on, supporting stronger campaign performance.
Our Pricing
We write content that’s optimized for visibility without sacrificing readability or user experience.
Each optimized page contributes to the bigger picture, showing Google that your site is a highly authoritative, genuine resource on your cause.
Your existing content gets a refresh, and any new content is built with search visibility in mind from the get-go.
We strengthen the Experience, Expertise, Authority, and Trust signals (EEAT) that Google looks for to determine your site’s value, especially important for nonprofits competing for visibility.
With our on-page optimization service, you’ll be in the loop at all times. You get regular insights into what’s working, what’s improving, and where there are opportunities to grow.
What’s the difference between on-page SEO and technical SEO?
Technical SEO deals with your site’s overall infrastructure, including site speed, crawlability, and indexing. Meanwhile, on-page SEO focuses on the specific elements of each page, such as title tags, headings, and keyword placement. Both matter, and they work best together.
Do I need an on-page SEO expert if I already have a content writer?
Yes. These two roles frequently collaborate to create valuable and search-optimized content. A content writer focuses on researching the topic and writing helpful, informative content, while an on-page optimization expert focuses on structuring those words so that search engines can find and understand them.
Will on-page SEO optimization work on pages we already have, or only on new ones?
Both! We audit and improve existing pages, and we build on-page optimization into everything we create for you.
How long does on-page optimization take to show results?
Most nonprofits start seeing movement within a few months, though timelines depend on your site’s current state, competition, and how often you publish new content.
Is on-page optimization a one-time project or an ongoing service?
For sustainable growth, on-page optimization should be treated as an ongoing effort rather than a one-time fix. While a single optimization sprint can provide a strong baseline for your website, search engines constantly update their algorithms, and supporter search behaviors shift over time. Ongoing optimization allows your agency to track performance data, run A/B tests, and continuously refine your strategy to keep your mission visible.
How does on-page optimization help with AI search tools like ChatGPT?
On-page optimization prepares your content for AI tools and large language models (LLMs) by structuring your text in a clear, authoritative way that makes it easy for AI to read and cite.
