Technical SEO is the behind-the-scenes work on your site’s technical infrastructure that makes your website easy for search engines to find, read, and trust. It goes beyond just words and images on the page — it also encompasses details like how quickly your site loads, whether Google can crawl it, and whether your page content is structured in a way that search engines can understand.
As a nonprofit, you know that the goal is to reach as many potential supporters as possible with your website. But you can’t do that if your site is slow and hard for search engines to crawl. A sound technical SEO foundation removes these barriers so that your pages reach your ideal donors and volunteers, effectively growing your cause.
You’ll know that you need to improve your technical SEO if your website has any of the following red flags:
❌ Your site loads slowly, especially on mobile.
❌ Your content never seems to show up in search results, even if you’ve made sure it’s well-written.
❌ You’re not mentioned in AI searches, even for your go-to topics.
❌ Your traffic has dropped or flatlined, and you don’t understand why.
❌ You don’t know if Google indexes your pages.
❌ You’re seeing crawl errors or warnings in Google Search Console.
If any of these sound familiar (or if all of these felt like a foreign language!), technical SEO is likely a missing piece of your strategy.
Our Pricing
What’s Included in our Technical SEO Services
Make sure search engines can find and list your pages.
We’ll make sure Google has no trouble moving around your site and adding your page to its index. To do this:
Faster pages keep search engines and visitors happy.
We’ll take a look at your website’s speed and work to improve it, whether that’s compressing and optimizing images, implementing lazy loading, or making other Core Web Vitals improvements.
Stay ahead of how people will be searching in the future — right now.
The number of people using AI tools like ChatGPT, Claude, and Gemini is rapidly rising; in fact, studies show that ChatGPT and Gemini each get over 900 million visits every week! Additionally, Google is shifting to AI-first discovery, so it’s safe to say that if you want people to discover your nonprofit, you need to prioritize AI search visibility.
Fortunately, we can help by:
Help search engines understand how your site fits together.
Both humans and robots alike can get confused while jumping from page to page on a nonprofit website. We help ensure no one gets lost by:
Additionally, whenever we create new content or refresh existing content on your site, we deploy an internal linking strategy to ensure Google and your visitors understand how everything fits together. We also add schema markup so AI-powered search engines understand your content (events, donations, organization info, and more).
Technical SEO directly improves the performance and cost-efficiency of your Google Ad Grant landing pages by enhancing page speed, mobile responsiveness, and website structure. When you address technical site issues, you minimize bounce rates and ensure potential visitors have a seamless journey from search to conversion.
Schema markup serves as a structured digital translator that helps search engines and large language models (LLMs) understand your nonprofit’s core identity, mission, and programs. By adding this code to your backend, you provide search engines and AI tools with accurate data to generate rich snippets in search results or AI chatboxes.
It can take anywhere from a few weeks to several months before you see results from technical SEO improvements. Some technical fixes, like updating a robots.txt file or repairing a broken sitemap, are relatively quick, while other strategies, such as structural overhauls, take longer for search engines and AI tools to process. Additionally, if your website has extensive resource libraries and pages, algorithms will take longer to recrawl and re-evaluate everything completely.
Yes, technical SEO is necessary for nonprofits of all sizes because it’s the foundation of a strong website. If search engines and tools can’t read your website, your potential supporters won’t be able to discover your organization.
If you’re tight on budget, you can do some technical SEO fixes on your own, such as cleaning up broken links, optimizing images, and submitting a robots.txt and an XML sitemap. However, if you keep encountering complicated technical issues, that’s when you should consider reaching out to technical SEO experts.
Here at Getting Attention, we’ll take care of everything—from tackling key technical elements to creating content that compels visitors to support your mission—to ensure your nonprofit website is fast and crawlable. When everything runs on a strong foundation, your nonprofit reaches more supporters in less time and with less wasted effort.
