Technical SEO is the behind-the-scenes work that makes your website easy for search engines to find, read, and trust. It’s not just about the words and images on the page — it’s about the technical infrastructure underlying that content: how fast your site loads, whether Google can crawl it, and whether your page content is structured in a way search engines understand.
Google prioritizes pages it can easily understand, and that provide users a great experience. A slow, hard-to-crawl site means your best pages never reach the donors and volunteers searching for them, no matter how good they are.
For nonprofits, that’s a real cost. Every supporter who can’t find you is a missed donation, a missed volunteer, a missed chance to grow your cause. Technical SEO removes those barriers so the rest of your hard content work can pay off.
These are the most common red flags that indicate a website needs some technical SEO work:
If any of these sound familiar (or if all of these felt like a foreign language!) it’s likely that technical SEO is a missing piece.
Our Pricing
What’s Included in our Technical SEO Services
Make sure search engines can find and list your pages
We’ll make sure Google has no trouble moving around your site and adding your page to its index. We’ll start with an indexing audit to confirm your most important pages are live in search. We’ll take a look at your XML sitemap and robots.txt to make sure your settings aren’t inadvertently blocking Google or AI discovery tools from finding your site. If there are any issues with duplicate content, we’ll help you sort it out.
Faster pages keep search engines and impatient visitors happy.
We’ll take a look at your website’s speed and work on improving it, whether that’s compressing and optimizing images, implementing lazy loading, or other Core Web Vitals improvements. We’ll flag anything that deserves a harder look.
Stay ahead of how people will be searching in the future — right now.
As Google shifts to AI first discovery and users turn to tools like ChatGPT, Gemini, Claude, and Perplexity for more answers, we’ll help your site keep up. We’ll make sure AI tools can read and cite your site, add a llms.txt file that points AI tools to your most important pages and the key facts about your organization, and make sure your key content lives in clean, readable HTML rather than buried in scripts or images, so AI crawlers can actually access it.
Our technical SEO services dovetail perfectly with our content creation services to improve AI visibility by structuring pages with clear question-and-answer formatting and concise summaries that AI engines can pull directly into their responses. We keep your organization’s core facts — name, mission, location, programs — consistent across pages so AI tools cite you accurately. And we ensure your site has a sufficient volume of keyword- and AI-optimized content that whether your supporters are using classic search or AI, they’re always able to find what they need.
Helping search engines understand how your site fits together.
Both humans and robots alike can get confused while jumping from page to page in a nonprofit website. We help ensure no one gets lost through implementing logical URL structure, cleaning up any menus and how pages are organized so visitors and search engines can find what matters most.
Whenever we create new content or refresh existing content on your site, we deploy an internal linking strategy to ensure Google and your users understand how everything fits together. We also add schema markup so AI-powered search engines understand your content (events, donations, organization info, and more).
A fast, crawlable site gives your content the foundation it needs to rank and get found — which is why we include it in our SEO services. Content creation goes hand-in-hand, because having the fastest website around is a hollow brag if your content is thin or hasn’t been refreshed in 6 months. When we create or refresh content, we tackle other key technical pieces like meta descriptions, heading hierarchies, and implementing keywords throughout.
And because we also manage Google Ad Grant accounts, every part of your search presence reinforces the rest: a healthy site improves the landing pages behind your ads, your content earns organic visibility, and the Ad Grant operates as efficiently as possible.
When it all runs on one foundation, built by one team, your nonprofit reaches more supporters in less time, and with less wasted effort.
