Making Waves Education Foundation
Empowering first-gen students with smarter Google Ad Grant management
About the Client
Making Waves Education Foundation is a nonprofit organization committed to advancing educational equity by supporting students from underserved communities.
Based in the San Francisco Bay Area, the foundation helps first-generation students get to and through college with the financial support, coaching, and resources they need to achieve economic mobility and build bright futures. For over 30 years, Making Waves has empowered students to overcome systemic barriers and pursue their dreams.
The Challenge
Making Waves Education Foundation had been using the Google Ad Grant for about two and a half years, but struggled to turn that ad spend into real action.
While their ads generated traffic, they weren’t seeing the downstream impact they needed—like program inquiries and student enrollments. Frustrated by the lack of measurable results, Making Waves began exploring new partners who could take their advertising to the next level, optimize their Grant spend, and drive more meaningful engagement with students and families.
The Results
Ad Grant spend
↑ $4,130
Clicks
↑ 1,950
Conversions
↑ 7.7x
Our team added additional campaigns to the account, streamlined their keywords to better focus on their target audiences and programs (and removed irrelevant topics that were confusing Google and wasting spend), and better allocated their account budget.
Partnering with Getting Attention gave Making Waves Education Foundation the lift they needed to get more out of their Google Ad Grant—and it paid off. We boosted their monthly Ad Grant spend by 79%, increasing it from around $5,190 to $9,320 per month, putting more of their Grant dollars to work. That extra investment drove 1,950 more clicks to their website each month, helping them reach more students and families.
But the real win was in conversions. Monthly conversions jumped by 767%, climbing from just 9 per month to 78 per month. On top of that, we cut their cost per conversion by $460, helping their Grant stretch even further and turning more traffic into real action.
With Getting Attention managing their ads, Making Waves got better results without adding more to their team’s plate —freeing them up to focus on what they do best: supporting students.
Ready for us to supercharge your Google Ad Grant management?
