Elementary Institute of Science
Powering STEM growth: one nonprofit’s Ad Grant comeback
About the Client
The Elementary Institute of Science (EIS) is a nonprofit organization in San Diego dedicated to nurturing a lifelong love of science, technology, engineering, and math (STEM) among students from underrepresented communities. Since 1964, EIS has provided hands-on, inquiry-based learning experiences that inspire curiosity and confidence in young learners.
Through after-school programs, summer camps, and school partnerships, EIS empowers students from grades two to twelve to explore real-world science and envision themselves in STEM careers. By combining high-quality instruction with a commitment to equity and access, EIS helps close opportunity gaps and fosters the next generation of diverse innovators and problem-solvers.
The Challenge
The Elementary Institute of Science had held a Google Ad Grant account for several years, but over time, it became dormant, and they eventually lost access. This left a significant gap in their ability to drive online traffic and visibility for their programs.
EIS’s primary goals were to recover the Grant account and reinvigorate their digital presence to increase website traffic and awareness of their STEM education offerings. They also needed to effectively promote their seasonal camps, which run every spring, summer, fall, and winter, ensuring that these critical enrollment opportunities reached families in their community.
To achieve these goals, EIS required expert support to navigate the complexities of Grant recovery, reestablish compliant and high performing campaigns, and maximize the impact of their advertising budget.
The Results
Ad Grant spend
+$8,037.33
Clicks
+471
Conversions
+645
After guiding EIS through the process of recovering their dormant Google Ad Grant account, our team quickly moved to rebuild and optimize their campaigns. We developed targeted campaigns aligned with their key goals: brand awareness, program promotion, and seasonal camp enrollment.
To measure success effectively, we created a full-funnel conversion strategy to ensure Google had robust audience data. The included page views, resource downloads, and program registrations. This structured approach helped EIS engage their audience more meaningfully and track the impact of their campaigns.
Within 6 months, EIS achieved 471 clicks and had increased their Grant spend to $8,037.33. These efforts resulted in 645 tracked conversions, driving significant growth in awareness and participation in their STEM education programs and seasonal camps.
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