The Google Ad Grant is a great way to get more attention for your cause!
Arts organizations often struggle to fill seats, especially with new or younger audiences. Ads ensure your events appear in searches like “museum exhibits near me,” “local theater tickets,” or “art festival this weekend,” helping you boost attendance and attract visitors who might not otherwise discover your organization.
Workshops, lectures, and youth arts programs can be overlooked without strong promotion. With the Ad Grant, you can highlight opportunities for students, families, and lifelong learners, ensuring your programs reach the audiences most likely to benefit and engage.
Sustaining the arts requires steady financial support. Ads targeting donors searching for “support local arts” or “donate to cultural nonprofits” help convert interest into one-time gifts and recurring memberships that fuel your mission long-term.
Many cultural institutions rely heavily on volunteers for tours, events, and education programs. Ads help you connect with people already searching for “volunteer at a museum” or “arts nonprofit opportunities,” building a reliable pipeline of engaged supporters.
One small animal welfare organization began working with us after a previous experience with a different Google Ad Grant manager left a bad taste in their mouth and a gap in their marketing coverage.
The organization was locked out of their Google Ad Grant account, and struggled with visibility in other marketing channels. They were trying to attract supporters who would be interested in supporting their mission of helping retired police dogs live out the remainder of their lives in secure and happy homes.
Our team helped them recover their account straight away, then launched a series of campaigns designed to drive engaged traffic to support their mission. Within six months, they went from getting zero clicks and spending very little of their Ad Grant, to spending over 80% of the Ad Grant and (more importantly) gaining hundreds of clicks to the site and hundreds of donations initiated.
