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Marketing a Virtual Nonprofit Event: 3 Essential Tips

Virtual nonprofit events can be a fundamental part of your organization’s fundraising strategy. With a strong virtual event, your nonprofit can easily grow its reach, build relationships with supporters, and boost donor acquisition and retention. With these benefits in mind, it’s clear that your nonprofit needs to add virtual fundraising to its development toolkit. While […]

Microsoft Ad Grants: The Complete Guide for Nonprofits

Microsoft Advertising is empowering nonprofits to enhance their digital marketing presence with its new Ad Grant program. Similar to Google Grants, Microsoft Ad Grants offers approved organizations a monthly grant to advertise their web content across their network. With an additional $3,000 in their advertising budget, participating nonprofits can create ads that target mission-relevant keywords […]

Our Top 8 Tips and Tricks for Designing Nonprofit Logos

Whether it’s a portrait of a mythical siren in a green circle, a “swoosh,” or a red-and-white Play button, logos are all around us. Many for-profit companies—from local businesses to internationally known brands like Starbucks, Nike, and YouTube—use logos to identify their products and services and sell them to consumers. But nonprofit organizations just as much […]

How to Start An Effective Nonprofit Blog

So, you’ve decided to join the exciting world of nonprofit blogging. Your website’s blog lets you tell your nonprofit’s story in your own words, update audience members about your events and activities, and even engage with a new audience of potential supporters. But just like any marketing endeavor, you must approach nonprofit blogging strategically. Your […]

Advocacy Events: 5 Fundraisers to Earn More for Your Cause

The key to creating lasting change today is advocacy—speaking up on behalf of members of your community affected by a particular issue. Running a successful advocacy campaign will likely start with mobilizing supporters and educating your community about your cause. To support these efforts, you’ll need to raise funds. Events are a particularly effective fundraising […]

Nonprofit Marketing Ideas: Promote Your Cause Effectively

Nonprofit marketing is the key to growing your organization, gaining support, and having people show up to your events. Without marketing, there’s no way for people to know about your nonprofit and all the great work you’re doing. It can be difficult to come up with effective marketing strategies for a variety of reasons. Maybe […]

8 Donor Engagement Strategies to Drive Nonprofit Support

Nonprofits often rely on generous donors to help fund their mission programming, general overhead costs, and more. But an organization can’t expect to sit back and watch the revenue roll in without first establishing efforts in place to identify, build relationships with, and solicit donations from its supporters⁠—which is where donor engagement strategies come in. […]

Matching Gifts Remain Steady (If Not Growing) Despite Economic Downturns

Effective fundraising can be difficult in the best of times, and strenuous economic circumstances can throw a wrench in any organization’s well-laid-out plans. That said, matching gift programs remain a top source of funding for many nonprofits, and matching gifts despite economic downturns is entirely possible. In order to best craft a matching gift strategy […]

Google G Suite for Nonprofits: Everything You Need to Know

Organizing your work and connecting you with your fellow employees are tasks any business software should accomplish. However, none delivers better value and usability than Google’s business software, Google G Suite (otherwise known as Google Workspace). Like businesses, nonprofits can benefit from all that Google G Suite has to offer. The wide variety of apps […]