The Google Ad Grant combines marketing and fundraising opportunities so nonprofits like yours can amplify their missions and reach larger pools of donors, volunteers, and advocates. By equipping eligible organizations with $10,000 in ad credits per month, the program enables them to increase website activity and digital conversions.
Your nonprofit’s donors are essential for propelling your mission forward. What if you could double their donations and raise even more revenue from their support? Thanks to corporate matching gift programs, you can do exactly that! As a part of their corporate philanthropy initiatives, many companies match the donations their employees make to nonprofit organizations. The […]
Just as doctors need their surgical instruments and mechanics need their tools, your nonprofit organization needs to be equipped with the right technology to continue fulfilling its mission. According to Nonprofit Tech for Good, many nonprofits are leveraging technology to enhance their processes—79% use automation technology in online fundraising, and 15% even have artificial intelligence software […]
Through the Google Ad Grant, Google provides nonprofits with thousands of dollars in grant money to spend on marketing. However, from ensuring they’re eligible and applying for a grant to actually running an ad campaign, nonprofits need to do their research before they can get started with a Google Ad Grant. Fortunately, resources dedicated to Google […]
When you hear matching gifts, what do you think of? Maybe it’s a major donor who matches contributions made during a big campaign. As a nonprofit professional, you might’ve even participated in one of those. But have corporate matching gifts ever occurred to you? Many donors, including those who give to your organization, are eligible […]
As of 2023, a record 91% of businesses use video as one of their marketing tools. Of the marketing professionals who don’t use video as part of their strategy, 18% shared that they weren’t sure how to get started. If your nonprofit is part of that 18%, then a good place to start is gaining […]
For nonprofits, developing an effective marketing plan is key to spreading awareness, engaging new prospects, and deepening relationships with donors. However, there’s a lot that goes into crafting the perfect strategy for your organization, from setting goals to analyzing your marketing data. In this comprehensive nonprofit marketing guide, we’ll walk through everything you need to know […]
In the fast-paced world of nonprofit membership programs, you need to create and sustain long-lasting relationships. You also need to maintain a positive brand reputation as an industry leader. That’s why membership marketing is essential—it paves the way to a thriving, sustainable membership base. In this guide, we’ll explore the purpose of membership marketing, then provide the […]
Nonprofits focus a majority of their resources on fulfilling their missions, but to gain those resources in the first place, charitable organizations need to improve their marketing. Through charity marketing, nonprofits can raise awareness of their cause, bring in new supporters, and earn the donations that fuel their initiatives. Of course, running a marketing campaign […]
The world of marketing, especially digital marketing, is constantly adapting to consumer preferences. That means that you cannot afford to structure your nonprofit’s strategy in a vacuum—you’ll need to keep pace with the changing landscape that the diverse world of marketing presents. As you build your strategy, you’ll need to keep that in mind as you plan to […]
