The Google Ad Grant is a great way to get more attention for your cause!
Make it easy for residents to discover your organization by appearing in searches for community services, neighborhood associations, or local initiatives. Ads extend your reach beyond word of mouth, ensuring more people know where to find help and how to get involved.
Drive participation in voter education campaigns, town halls, and community forums. With the Grant, your organization can ensure important information reaches people actively seeking ways to learn, share, and have their voices heard.
Connect with individuals searching for ways to give back in their community. Whether it’s neighborhood clean-ups, youth mentoring, or civic advocacy, ads help you recruit people motivated to act locally.
Strengthen your financial base by targeting local donors and businesses that want to see their community thrive. Ads put your nonprofit in front of supporters who are searching for meaningful opportunities to give.
One small animal welfare organization began working with us after a previous experience with a different Google Ad Grant manager left a bad taste in their mouth and a gap in their marketing coverage.
The organization was locked out of their Google Ad Grant account, and struggled with visibility in other marketing channels. They were trying to attract supporters who would be interested in supporting their mission of helping retired police dogs live out the remainder of their lives in secure and happy homes.
Our team helped them recover their account straight away, then launched a series of campaigns designed to drive engaged traffic to support their mission. Within six months, they went from getting zero clicks and spending very little of their Ad Grant, to spending over 80% of the Ad Grant and (more importantly) gaining hundreds of clicks to the site and hundreds of donations initiated.
