The Google Ad Grant is a great way to get more attention for your cause!
Arts organizations often struggle to fill seats, especially with new or younger audiences. Ads ensure your events appear in searches like “museum exhibits near me,” “local theater tickets,” or “art festival this weekend,” helping you boost attendance and attract visitors who might not otherwise discover your organization.
Workshops, lectures, and youth arts programs can be overlooked without strong promotion. With the Ad Grant, you can highlight opportunities for students, families, and lifelong learners, ensuring your programs reach the audiences most likely to benefit and engage.
Sustaining the arts requires steady financial support. Ads targeting donors searching for “support local arts” or “donate to cultural nonprofits” help convert interest into one-time gifts and recurring memberships that fuel your mission long-term.
Many cultural institutions rely heavily on volunteers for tours, events, and education programs. Ads help you connect with people already searching for “volunteer at a museum” or “arts nonprofit opportunities,” building a reliable pipeline of engaged supporters.
One small acoustic music organization began working with us after struggling to get their Ad Grant to spend. They were interested in attracting a larger audience, both from their immediate area as well as out of town visitors. Success with the Ad Grant for them looked like increased ticket sales, expanded community awareness, and increased interest in their jazz collective and educational initiatives.
Our team implemented a conversion-driven strategy designed to capture a broad audience for their performances. Their Ad spend jumped from $350 to $7,890 per month. As Google got more information about their ideal audience, our team was able to further optimize ads to attract more like-minded people. Clicks ramped up from around 40 to over 1,000, and most importantly, conversions increased from 35 to 122, meaning more music lovers were engaging with their mission.
