The Google Ad Grant is an in-kind donation of up to $10,000 worth of Search Ads that your organization can take advantage of each month. Think of it like a gift card you can spend on Google Ads. Once you acquire the Grant, as long as you stay in good standing you never have to reapply. It’s the in-kind gift that keeps on giving!

Did you know that Google processes BILLIONS of searches per day? Even with the rise of alternative search methods like AI and social media, Google Searches still lead the pack by a factor of 10. What does that mean for your organization? If you’re not advertising on Google, you’re missing out on hundreds or thousands of new supporters searching to find an organization just like yours.

By using search, you’re targeting an audience that has already raised their hand and said, “I want to know more about a topic that’s relevant to you.” Instead of doing the hard work of getting their attention and THEN convincing them to care, like you might with social media or a simple mailing campaign, with search, you get to hop straight to the good stuff. Searchers are already looking for a nonprofit just like you — are you ready to meet them?

Marketing isn’t one single action — it’s a powerful combination of techniques that layer together to help move people to your cause and stir them to action. We specialize in the Google Ad Grant because we believe that nonprofits should have a robust set of effective marketing tools at their disposal, but the barriers to entry for Google Ads can be high. Our team of experienced experts from around the world will help you hone in on the Ads strategy to best support your nonprofit’s key outcomes so the Google Ad Grant becomes another effective tool in your belt as you help change the world.