ACT International
Striking a stronger chord with optimized strategies
About the Client
ACT International is an inter-denominational nonprofit founded in 1973. Acting as a “home office” for creative missionaries—musicians, filmmakers, dancers, writers, and other innovators—the ministry supplies nonprofit coverage, fundraising tools, coaching, accountability, and back-office administration that free each artist to focus on frontline evangelism and discipleship. ACT International mobilizes and equips culturally relevant arts ministries worldwide, helping the Church harness imagination to share the gospel, build up believers, and deploy worship specialists where traditional methods struggle to reach.
The Challenge
ACT International’s Google Ad Grant account was generating healthy traffic, but not meaningful results. Their core audience, independent Christian artists, were clicking but rarely booking appointments. They had no clear roadmap for improvement and needed a fresh, strategic approach that would sharpen their brand identity as a truly unique ministry partner, funnel qualified artists toward consultation bookings, and invite mission-minded supporters to give or subscribe. In short, they had to transform impressive traffic numbers into tangible impact, so they decided to partner with Getting Attention.
The Results
Ad Grant spend
↑ 35%
CTR
10.65%
Conversions
↑ 403
A ground-up rebuild of ACT International’s Ad Grant turned clicks into concrete action.
Fresh, intent-driven keyword research directed traffic to previously untapped landing pages and buttons from their website, such as artist accounting consultations and email subscribers, so the ads finally mirrored their conversion goals. On the back end, we overhauled conversion tracking to map onto the sales funnel, then layered in Performance Max and AI-powered Search campaigns to let Google’s algorithms hunt for high-value users in real time.
We also widened the geotargeting radius to capture artists and supporters beyond their local community, delivering a surge of brand visibility in new markets.
Finally, robust A/B testing was implemented with various emotional hooks, service-focused headlines, and descriptions. Winning creatives were kept in play while underperformers were retired. The net effect: appointment bookings by independent Christian artists rose steadily, donor and newsletter conversions climbed, and ACT International’s distinctive voice began cutting through the digital noise—establishing the ministry as the go-to partner for faith-centered creatives.
Ready for us to supercharge your Google Ad Grant management?
