All4Paws
Unleashing the Ad Grant for animal wellbeing
About the Client
All4Paws Animal Rescue is a no-kill shelter based in Pawleys Island, South Carolina. Since opening its doors in June 2011, the organization has saved more than 21,000 dogs and cats with the help of an extended family of 300-plus volunteers and staff who provide medical, behavioral, and adoption support to every animal that comes through the gates.
The Challenge
Offline, All4Paws enjoys strong community goodwill, but its digital reach wasn’t keeping pace with its lifesaving ambitions. The team wanted to utilize the Google Ad Grant as part of a broader online marketing strategy that would grow brand awareness, introduce fresh supporters to its mission, and guide them toward high-value actions like email sign-ups, adoption applications, volunteer shifts, and donations. They knew that to reach their conversion goals, they needed expertise on their side.
The Results
Ad Grant spend
↑ $7,496
CTR
10.43%
Conversions
↑ 681
When Getting Attention reviewed the account, we found that All4Paws’ Ad Grant spend was minimal because conversion tracking was not set up properly. Moreover, their active conversion actions were not optimized towards a sales funnel. Therefore, Google’s algorithm couldn’t gather the proper data, and many high-intent landing pages—testimonial stories, volunteer opportunities, and donation forms—weren’t being promoted at all.
Our priority was to implement a technical restructuring of the conversion strategy to capture the entire supporter journey. While this was ongoing, we also launched Performance Max and leveraged AI Max for search to get their account spending and drive traffic to the website. Once the conversion framework was live, the Ad Grant shifted into high gear.
By turning idle grant dollars into targeted, data-driven campaigns, All4Paws now attracts hundreds of qualified visitors every month—new adopters, volunteers, and donors who translate directly into more rescued pets finding the safe, loving homes they deserve.
Ready for us to supercharge your Google Ad Grant management?
