Claire’s Place Foundation
Helping children and families with cystic fibrosis find joy and strength
About the Client
Claire’s Place Foundation is a nonprofit that helps individuals, children, and families affected by cystic fibrosis. Cystic fibrosis is a genetic disease that causes defects in the protein responsible for producing sweat and mucus. As a result, patients diagnosed with the disease struggle with many lung and organ complications.
Claire’s Place was founded in 2011 by Claire Wineland, who was born with cystic fibrosis. She dedicated her life to raising awareness and providing support for those with CF.
The Challenge
Claire’s Place Foundation’s main goal was to continue the legacy of their founder, Claire Wineland, in championing those living with chronic illness. They wanted to create more awareness around cystic fibrosis and educate people on the struggles of the chronic illness community.
They had acquired the Google Ad Grant to begin paid advertising, but struggled to spend in the account. The team was looking for ways to maximize the Google Ad Grant to help spread mission awareness, grow their community, and raise funds.
The Results
Ad Grant spend
+$9,994
CTR
16%
Fundraisers started
24
Upon touching base with Claire’s Place Foundation, we immediately began our keyword research for their account. We collaborated on ideas to improve the content on their website to include core keywords. This allowed us to tailor campaigns around their updated landing pages and increase ad relevance.
We also made sure to use a variety of strategies to optimize their ad copies. By combining regular search campaigns with dynamic search ads, we were able to identify gaps in their keywords.
We used this data to find opportunities to target wider audiences. As the account matured, more diverse campaigns were implemented by making use of different ad groups and high-volume search terms.
By partnering with Getting Attention, Claire’s Place Foundation was able to maximize their Google Ad Grant and see their ads appear at the top of Google searches for cystic fibrosis and chronic illness advocacy. This allowed them to reach more people about CF awareness and provide resources to others diagnosed with cystic fibrosis.
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