Keeping Kids in School
Keeping kids in school through the Google Ad Grant
About the Client
The KKIS Project (Keep Kids in School) is a nonprofit based in Playa del Carmen, Mexico, dedicated to improving graduation rates by removing financial barriers to education.
Many Mexican students cannot attend public high school due to the cost, so KKIS provides scholarships, school supplies, mentorship, and community support to ensure more students stay in school.
Their programs include high school and university scholarships, backpacks with school supplies, and counseling services to guide students through their educational journeys. Through these efforts, KKIS empowers young people with opportunities to break the cycle of poverty and build a brighter future.
The Challenge
While the KKIS Project had a proven track record of success—boasting an 86% graduation rate among sponsored students compared to Mexico’s national average of just 50%—they needed to increase awareness and secure more donations to scale their impact.
With signature programs like scholarships, school supply drives, mentorships, internships, volunteer opportunities, and their annual gala, KKIS wanted to reach a broader audience and inspire more support. However, their limited digital presence was holding them back.
KKIS had long recognized the potential of the Google Ad Grant to increase awareness and drive more donations. However, their attempts to apply for the Grant were denied twice, leaving their team uncertain about their eligibility for the program.
Keeping Kids in School saw the Google Ad Grant as a way to target new donors and raise awareness for their mission. They needed a partner to assist them in the approval process and leverage the Grant effectively to support their goals of making education accessible for all.
With Getting Attention’s expertise, the KKIS Project successfully navigated the Google Ad Grant application process after previous denials. Since they already had a Google for Nonprofits account, we requested admin access, secured approval, and swiftly applied for the Google Ad Grant, which was successfully approved.
From there, we built highly targeted campaigns aligned with their fundraising and awareness goals. KKIS’s signature events, such as the Playa Luna and Moon Palace festivals, feature major music headliners that drive significant traffic and donations; our team made these events the cornerstone of our Google Ads strategy. Additionally, we optimized conversion tracking for seasonal galas, ensuring that ticket sales and auctions generated maximum impact.
By leveraging Google Ads strategically, KKIS was able to maximize visibility during peak events while also sustaining engagement during slower seasons, ensuring a consistent flow of awareness and donations throughout the year.
In their first month alone, KKIS generated 513 clicks and 29 conversions, utilizing $3,617.47 of their Grant funding.
Through continuous optimization and strategic adjustments, we nearly tripled these results over six months, maximizing the full available Grant spend and achieving 1,315 clicks and 409 conversions—a significant boost in engagement and impact.
Ready for us to supercharge your Google Ad Grant management?
