The Family Initiative
Bringing families together: how TFI drove 1,460 conversions with smarter ads
About the Client
The Family Initiative (TFI) is a nonprofit organization dedicated to strengthening children and families through foster care, adoption, and support services. Operating across multiple states, TFI works to provide safe, nurturing homes for children in need, while offering resources and guidance to foster families. With a mission to ensure every child can thrive in a loving environment, TFI plays a critical role in building stronger communities and supporting vulnerable youth.
The Challenge
TFI Family Services had secured a Google Ad Grant, but they weren’t seeing the results they hoped for. Their team struggled to get meaningful clicks, drive conversions, and spend anywhere close to the full $10,000 per month.
On top of that, TFI needed an advertising strategy that could reach the right audiences across multiple states, including Kansas, Texas, and Oklahoma—each with different community needs and foster care landscapes. They knew their Ad Grant had potential, but needed an expert partner to unlock it and help them connect with more foster families and supporters.
The Results
Ad Grant spend
+$7,360
Clicks
+900
Conversions
+1,460
We got to work immediately, creating a comprehensive campaign strategy, setting up conversion actions, and adding strategic location targeting to their account. After teaming up with Getting Attention, TFI Family Services finally started getting real traction with their Google Ad Grant—and the numbers speak for themselves.
We increased their ad spend from just $200 to $7,360 per month, helping them get their advocacy in front of more people. That boost drove impressions from 300 to 10,900, and clicks jumped from 144 to 900, bringing far more potential foster families and supporters to their website.
But the biggest win? Conversions skyrocketed from 0 to 1,460, turning that increased traffic into real engagement—including dozens of adoption requests from prospective parents in multiple states. Plus, their CTR hit 8.3%, easily clearing Google’s 5% benchmark and showing that their ads were connecting with the right people.
With Getting Attention running their ad strategy, TFI Family Services could reach more families across Kansas, Texas, and Oklahoma—without adding more work to their team’s plate.
Ready for us to supercharge your Google Ad Grant management?
