What the Google Ad Grant Makes Possible

With consistent visibility on Google Search, your nonprofit can meet people in the exact moment they’re looking to get involved. Whether it’s donations, advocacy, or direct services, the grant makes it possible to scale your impact.

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Google Ad Grants Uses_Increasing Mission Awareness

Discover the ways nonprofits turn Google searches into support.

Build Awareness

Introduce your mission to audiences who may not know you yet but are actively searching for causes like yours. By highlighting your story, showcasing your impact, and reinforcing your values, ads ensure your nonprofit stands out and earns recognition in a crowded space.

Drive revenue

Capture generosity at the moment the intent is highest. Ads let you connect with people already searching for ways to give and send them to high-impact landing pages. The result: more contributions toward your campaigns and a stronger, more sustainable funding stream.

Recruit Volunteers

Find the people who want to roll up their sleeves for your cause. With targeted ads, you can match their time and talents directly to your organization’s needs, strengthening both your programs and your community.

Promote Events

Fill seats and increase participation in fundraisers, workshops, or awareness campaigns. By targeting people in your area who are already interested in similar causes, ads help ensure your events reach the right audience and generate the turnout and visibility your mission deserves.

Google Ad Grants Uses_Increasing Mission Awareness 2

Boost Program Visibility

Ensure people searching for help connect with your services first. Whether it’s a food pantry, housing resource, or crisis hotline, your ads can be the difference between someone finding support right away or missing it entirely.

Drive Traffic to Resources

Deliver your toolkits, guides, and helplines in front of the people who need them most. By making these resources easy to find, you extend your reach, reduce barriers to access, and provide real value at the moment of need.

Spotlight Urgent Needs

Mobilize support during critical moments. Quickly elevate time-sensitive calls for donations, emergency volunteers, or disaster relief updates so your most urgent appeals reach the right people when they’re most likely to act.

Promote Advocacy Initiatives

Rally supporters around the issues that matter most. Amplify petitions, awareness days, or policy campaigns with ads that give your advocacy efforts a larger platform and help you drive meaningful change.

Share Success Stories

Build trust through proof of impact. Use ads to highlight testimonials, impact reports, and real-world outcomes that show how supporters make a difference.