Need to get more website visitors? We’re here to help.

Leverage our global expertise in creating high-quality web content to support Ad Grant and paid Google Ads results.

Get your free consultation!

Our Pricing

Add Content to Your Ad Grant Management

$500/month

Keyword Strategy

What is your next supporter searching for?

Great website performance starts with a data-based keyword roadmap to guide your content.

In today’s complex search environment, content needs to stretch further than ever to meet what people are searching, wherever they’re searching — whether that’s old-school Google searches or diving in with ChatGPT.

Our team of experts knows how to find what your audience is looking for and will craft a plan to ensure you’re covered.

Content Gap Analysis

Where are the holes in our plan?

We’ll look at your existing Ads performance and content to plan the most effective slate of activities.

Do existing pages need improvement? We’ll get them in shape right away.

Are you missing content to address core keywords? We’ll get it made.

Do you need conversational content to cover what your supporters may be asking LLMs about? We’ll jump in.

We’ll help you find the quick wins and give you a plan to plug any holes in your content.

Want to see where your gaps are? Get a free consultation!

Content Creation

Nonprofit marketers are pulled in a hundred directions. Don’t let your website fall through the cracks.

Ongoing content creation is the most time-consuming aspect of good website maintenance.

Google and LLMs wants to see high-quality, comprehensive coverage of core topics related to your most important keywords, updated regularly. For busy nonprofit professionals on small teams, that’s a tall ask!

In addition to best-in-class written content, our team will also send you accompanying graphics and implementation recommendations to ensure your final product is visually appealing and readable to humans, search crawlers, and AI.

Our team steps in to ensure you’re keeping your website up to date with content that will attract the right supporters.

Our content types

What types of content can our team create for you?

Blog posts

These 800 – 1,000 word pieces of content are best for covering long-tail searches (such as “most effective poverty programs” or “what are the most polluted rivers in the world?” They’re also a great opportunity to cover the types of conversational topics that large language models like ChatGPT cite when they pull results for user questions.

Our team will ensure that each blog post supports the overall content strategy, and provides opportunities for your organization to show off your unique voice, mission, and approach to improving the world. We’ll provide the content, as well as technical recommendations like meta-tags and structural guidance to ensure your content is as discoverable as possible.
Sometimes all you need is a little sprucing up!

Our team will take a look at your existing website pages and offer recommendations for content updates, improvements to the keyword strategy, internal linking, and ways to highlight your mission.

Page updates are a great way to satisfy Google and LLMs’ standards for regularly updating content. Regularly refreshing content ensures that your nonprofit’s website is always reflective of what’s happening right now at your organization.

Don’t get caught with last year’s fundraising event dates and outdated volunteer forms. Let our team make sure your website is up to date and following the current best practices.

Page refreshes
New pages

In most websites, pages act as the pillar of your content strategy. They’re typically where the most important keywords for search live, and they communicate the most important information about your nonprofit.

Pages are typically the key pieces of content that users interact with on your website. They’re usually shorter in length than an informative blog (somewhere between 500 – 1,000 words), and can serve multiple important purposes like being a landing page for advertisements and email appeals, or hosting program signups.

As your nonprofit’s mission expands and changes, your website’s pages should expand to meet it. A strong content strategy will steer human users, Google, and AI to the correct content to understand who you are, what you do, and why it matters.
In addition to the written content, our team will provide graphics for all content, as well as technical recommendations for your team to implement the content in the most Google- and AI-friendly way possible.

Graphics and technical recommendations

Our Journey

What’s the Getting Attention journey?

Step 1: Consultation

Who are you? What’s your mission?
What sets your most passionate donors apart?

We’ll get answers to these questions and more during your free consultation.
What has worked before? What hasn’t?

We’ll dive into your website and your existing content strategy to see what’s performing well and what content is needed.

When we come up for air, we’ll be ready with a strategy you’ll be eager to sign off on.

Step 2: Research
Step 3: Launch

The most exciting part!

We’ll work alongside your team to launch new content designed to bring in more conversions from the Ad Grant and paid search.
It’s not time to sit back and relax — for us, at least!

We’ll keep our eyes on your clicks and search terms to ensure our strategy is working. Plus, we’ll bring up new opportunities when we uncover them.

The goal is to keep your strategy dialed in to keep your website humming

Step 4: Monitor