But most of you don’t do marketing planning, especially now when the changes are coming a mile a minute. What I hear back from nonprofit communicators is that there’s no time, no money and so…no plan.
But planning isn’t a choice, it’s a must; without which you’re driving blind and headed for a potentially-fatal crash.
Let me introduce you to Sandra Jordan, Director of Communications & Outreach for the U.S. Agency for
International Development (USAID). Jordan joined USAID with a traditional approach to communications planning. But, due to the ever-changing environment in which USAID works, she’s had to craft a more immediate planning method, reflective of the “today” situation.
I first interviewed Jordan two years ago when the world in which she works was more stable than it is today. Read this interview to learn her innovative approach to marketing planning — it’s practical, doable and has boosted USAID’s communications impact and results.
P.S. In most cases, branding is a huge priority in nonprofit marketing plans. But once you have that brand down, you have to bring it to life with a powerful tagline at its very core ! Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!