Nonprofit Marketing Plan Template — Invest 5 – 10 Hours to Grow Communications Impact

Your template helps enormously. Thanks so much for the Marketing Plan Template. We’ve just completed our strategic plan and are poised to plan our marketing. We didn’t quite know where or how to start and your plan helps enormously.” — Pam Voss-Page, Executive Director, Student Leadership Services

I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Many of you are frustrated by “just doing it,” and feeling that your nonprofit communications impact suffers as a result. And I heard from many of you eager to plan, but not knowing how to start or where to find the time.

In response to your requests, I’ve developed this ready-to-use nonprofit marketing plan template for you to download. I urge you to just jump into completing it. If you don’t, the impact of your organization’s communications is as uncertain as a bingo game.

Your investment of five to ten hours will give you a baseline plan useful in starting a meaningful dialogue with colleagues and guiding your daily marketing focus. Just block out an hour (first thing in the morning is ideal) each day for one to two weeks to complete your marketing plan (download here)

I guarantee that your nonprofit communications impact will soar as your communications plan will provide:

  1. A clear path forward for your nonprofit communications, no duplication of effort thinking what next.
  2. Concrete measurable objectives so you know what you are working towards.
  3. Stronger connections with your base and prospects — leading to more giving, volunteering and advocacy.
  4. Increased productivity–making the most of your time and budget.
  5. A pithy overview of your work ready to use to build understanding and support of colleagues and funders.

Go to it!

Nancy Schwartz on April 20, 2010 in Planning and Evaluation, Tools | 12 comments
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1 Sandy Barris April 22, 2010 at 1:04 pm

Hi Nancy
Thanks for pointing out that there is a lot of frustrated by “just doing it,” and feeling that nonprofit communications impact suffers as a result.
And you are so right on about Just block out an hour (first thing in the morning is ideal) each day for one to two weeks to complete your marketing plan
Now, if I may, I’d like to add the following that relates to plans and planning.
No marketing plan or calendar should be set in stone! No matter how effective your plan may be, chances are, it will have to be altered at a given time; due to what your competitor(s) is doing.
We have all been in a situation in which, we feel heavy frustration from the fact that we have to change the plan – that we once considered our ‘baby’ – in order to counter what it was that another company was coming to battle with.
Even the actions of your clients, future clients or suppliers can take you by surprise – to the point of startling you – and force you to change the way in which you had set out to do things. In other words, you must be ready for anything. You must have flexibility. You must expect the unexpected!
Now, don’t feel as if you have to be a psychic. Don’t feel overwhelmed at the thought of needing a business and marketing plan so flexible that it takes away from the overall aim and goals that made you ‘hungry’ to run your particular business in the first place!
There is an easy way to be sure that you can continue to have success in the future – if you just start off with flexibility in mind! The best way to do so is to have a marketing calendar that is flexible and built to adjust itself when the time comes to do so.
Sandy Barris
VP Marketing
Fast Marketing

2 Laura Marie Hilbert May 15, 2012 at 10:55 am

Hey Nancy, tried to dl your template but it won’t work. Could you re-post please?

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