FAQs
Frequently Asked Questions
Is there a setup fee or additional costs?
No, there are no setup fees. We pride ourselves on transparent and affordable Google Ad Grant services pricing, so we don’t add any hidden costs, like performance-based charges or setup fees!
How do you ensure compliance with Google Ad Grants policies?
Our team is trained on all Google Ad Grants policies, such as maintaining a 5% click-through rate (CTR) and using keywords with sufficient Quality Scores. Our conversion-driven approach means you’ll stay in good standing while working towards your organization’s most important goals. We keep a close eye on each campaign’s key metrics, such as CTR, conversions, and Ad spend, by optimizing weekly.
What if my nonprofit doesn’t have a Google Ads account yet?
No worries! We’ll help you get up and running. While Google doesn’t allow us to submit your Ad Grants application on your behalf, we’ll walk you through each step you need to take.
What does the client onboarding process look like?
We’ll meet with your team for an initial consultation to chat about your mission, your goals for the Google Ad Grant, and the best opportunities for your ads.
Our onboarding process starts with a kickoff call where your account manager will confirm your most important goals. From there, we’ll create a tailored strategy to use the Ad Grant to support your key outcomes and review it live with you. After we incorporate your feedback, we’ll push your campaigns live.
Typical clients can be up and running in as little as a week!
