Yesenia Sotelo

sotelo_yeseniaGuest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites.

“Email is dead. No one reads their email anymore.”
You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available. In fact, every organization (including yours),  regardless of its size or mission, can do great things with an email list.

“Email is dead! Long live social media!”
I love social media almost as much as I love email. There’s plenty of proof of my love over on Twitter and Instagram. But social media is NOT (yet?) a replacement for email marketing. Email and social media are complementary and they should *both* be in your nonprofit’s toolkit.

Take these three steps to turn your organization’s website into an email-capturing machine…

READ MORE

Guest Blogger in Email and E-Newsletters | 1 comment
Tags:, , , ,

sotelo_yeseniaSo glad to welcome guest blogger Yesenia Sotelo! Yesenia founded Smart Cause Digital where she builds and grows smart websites.

A couple of months ago, I finally gave my business website the same love and attention that I bring to nonprofit clients’ sites. During this process, I learned several important lessons that will help you build a site that truly reflects your nonprofit and its goals.

Stop trying to hide

Originally, I tried to make SmartCause look more like an agency rather than just me. Why? Because I thought nonprofits wanted to work with an agency for their website.
READ MORE

Guest Blogger in High-Impact Websites | 4 comments
Tags:, , ,

<< Back to Main