Matching Gift Reviews: Insights From Leading Nonprofits

Matching gifts are one of the most powerful—yet often underutilized—fundraising opportunities available to nonprofits. With over 26 million individuals eligible for employer gift-matching programs, the potential to double (or even triple) donations is massive. But how do leading nonprofits actually make the most of these programs? What tools, strategies, and best practices help them succeed? In this post, we’re diving into real-world insights and matching gift reviews from organizations that have optimized their efforts.

From streamlining donor follow-up to integrating the right technology, these firsthand experiences can offer valuable takeaways for any organization looking to boost its revenue and deepen donor engagement through corporate philanthropy.

Let’s begin!

What is Double the Donation?

Double the Donation is the leading provider of matching gift and corporate philanthropy solutions for nonprofits and schools. Its mission is simple: to help organizations maximize their fundraising potential by making it easier for donors to submit matching gift requests to their employers.

At the heart of Double the Donation’s offerings is Double the Donation Matching, an advanced platform that integrates seamlessly with donation forms, CRMs, and other nonprofit tools. It automatically identifies donors who are eligible for matching gifts, prompts them with easy-to-use forms, and follows up to increase submission rates—all without adding extra work for your team.

What makes Double the Donation stand out?

Wondering what makes Double the Donation the leader of its kind? Let’s take a look at what sets this platform apart:

Industry-Leading Company Database: With the most comprehensive and up-to-date matching gift database in the world, Double the Donation empowers donors to quickly find their employers’ matching gift and volunteer programs. This breadth of data leads to more successful matches and less guesswork⁠—a win-win!
Smart Automation: Unlike basic tools, Double the Donation’s flagship platform takes matching gift automation to the next level. It automatically identifies eligible donors, triggers personalized follow-up emails, and tracks each donor’s match status—all without manual data entry or follow-up.
Seamless Integrations: Double the Donation integrates with 100+ donation platforms, CRMs, peer-to-peer tools, and volunteer management systems. This allows nonprofits to embed matching gift functionality directly into the tools they already use—with no complicated tech setup required.
Focus on Donor Experience: With intuitive search tools and guided match submission steps, the donor experience is a simple and frictionless one. When donors have an easy path to submit their matches, they’re more likely to complete the process—and that means more revenue for your mission.
Support Beyond Matching Gifts: With expanded support for volunteer grants and volunteer time-off (VTO) programs, in addition to broader sponsorships and grant opportunities, Double the Donation is continuously growing alongside the evolving landscape of corporate social responsibility.

In short, Double the Donation isn’t just a tool; it’s a strategic partner that helps nonprofits grow their impact with less effort and more return. But don’t just take our word for it⁠—read on to see what real organizations have to say.

Real matching gift reviews from 16+ fundraisers

When it comes to maximizing matching gift revenue, the best insights often come from those in the trenches. That means fundraisers who are actively using these programs day in and day out. In order to provide the best advice, we gathered information from nonprofit professionals across various missions, sizes, and experience levels.

From boosting donor follow-up rates to automating employer identification, these fundraisers offer an honest look into the tools and tactics that have helped them unlock thousands in corporate match revenue.

…on ROI

Within our first full year of following DTD’s marketing guidelines and implementing the plugin, we experienced more than a 40% increase in our matching gift revenue and a 54% increase in our broader workplace giving revenue.

– Denver Rescue Mission

Double the Donation Matching has increased our matching gift revenue by 30%! We have been very pleased with the product and support, and look forward to further incorporating Double the Donation Matching across our fundraising!

– Atlanta Community Food Bank

This solution has made tracking matches much easier, and we’ve seen an uptick in matching gift dollars because of it. Integrating Double the Donation has allowed me to track all matching gift information in one place, significantly reducing operational time.

– Cleveland State University

We love that Double the Donation easily integrates with our crowdfunding campaigns. We saw a huge spike in matching gifts after implementing it for our Day of Giving, and this integration has made it easy to increase our revenue without requiring additional staff resources.

– Marietta College

Thus far, Double the Donation has increased HSI’s matching gift revenue by 17% in year 1! Double the Donation’s support team was exceptional in implementing on our web pages and working out the tweaks.

– Humane Society International

Double the Donation’s Team has increased our year-over-year matching gift revenue by ~48%, and we’re still rolling it out into our fundraising across all of our events! We’re expecting our annual matching gift revenue to grow by over a million dollars.”

– Leukemia & Lymphoma Society

We have been so happy with [Double the Donation’s] services. Our matching donations have tripled since we signed up with [Double the Donation].”

– Lazarex Cancer Foundation

…on Ease of Use

Double the Donation is always available for our donors to come, type in, and easily process. All of the information is already set up, so there’s very little we have to do once it’s implemented, and it is a fantastic resource for us to increase the amount of funding we’re able to use in the community.

– Daily Table

Double the Donation is one of our favorite software systems because it was easy to set up, easy to use, and works well.

– Atlanta Mission

We accredit a lot of our recent fundraising success to the seamless GiveCampus and Double the Donation integration. Double the Donation Matching is by far the easiest product we use. Once you turn the integration on, it runs by itself and eliminates a lot of the legwork required on our end. This efficiency is key for our advancement office.

– Blair Academy

Double the Donation Matching has become an important component of our fundraising, allowing us to maximize corporate matching opportunities in a simple and proactive way with little labor and maximum results.

– Greater Boston Food Bank

The integration has just made matching gifts super simple for everybody. Everything is available at just a click of a button, which makes it easier for everyone to take advantage of matching and get involved.

– Pet Partners

…on Customer Service

Double the Donation has a lot of great features, but what I like best isn’t a feature. It’s the staff, they are super helpful, and so easy to work with, and that means an awful lot.

– Maine Public

We worked directly with Double the Donation and Anthology to get the tools up and running on our Encompass giving forms a few months before the official integration was released. Our experience with the Double the Donation team was exceptional. Their technical and client success teams were highly transparent and responsive when working with us on design, accessibility, and data flow. Unsurprisingly, we’ve seen a great amount of success with the combined tools since we fully integrated.

– Syracuse University

…on the Power of Automation

Having Double the Donation connected to RENXT has allowed us to send personalized match asks to our donors without the extra manual work. Our matching gifts have increased, and we hear from donors who are grateful to know this opportunity is available. We couldn’t have done this without Double the Donation.

– PBS SoCal

The most valuable aspect of Double the Donation (DTD) is the time and effort that we save by having DTD send emails automatically. DTD eliminates the manual processes for mailings and emails to donors, enables us to anticipate incoming matching gifts more accurately, and lets us track the matching gifts we have received.

– University of Delaware

The direct integration available to all our current platforms has made tracking matching gifts much easier, and the easy-to-use platform has been vital to our matching gift outreach strategy. We’ve seen solid growth in the number of matching gifts we receive and an increase of 27% in matching gift revenue because of it. We have integrated Double the Donation Matching into all of our donation forms, and the intuitive process makes it so that constituents with all levels of technical capabilities can obtain and understand the matching gift information they need.

– Lung Cancer Research Foundation

Double the Donation has saved an incredible amount of time for our small advancement shop and is consistently dependable on the messaging and the follow-up process that happens. These increased matching gift funds have greatly helped us reach many of the annual goals that we have set over the last couple of years.

– University of Lynchburg

Wrapping Up & Further Reading

Matching gifts can feel like a hidden treasure—one that’s waiting to be unlocked with the right strategy and support. As we’ve seen from the experiences of top nonprofits, success comes down to clear communication and smart automation.

Whether you’re getting started or fine-tuning an existing program, the insights here can help unlock more value from every donation.

Want to take the next step? Explore matching gift platforms, talk to peers in the space, and don’t hesitate to test and learn as you grow. With the right approach, matching gifts can become a game-changer for your fundraising strategy. Good luck!

For more information, check out these additional recommended resources:

13 Matching Gift Operational Stats: Top Nonprofits’ Insights. This post highlights key statistics from leading nonprofits that are actively managing and growing their matching gift programs. Learn what top-performing organizations are doing right, and see how you can apply these insights to boost your own results.
Matching Gift Testimonials: How Double the Donation Helps. Hear directly from nonprofits using Double the Donation’s tools to power their matching gift success. This page features authentic testimonials showcasing how the platform streamlines outreach, increases revenue, and simplifies processes at every stage.
Free Download: Double the Donation Matching Case Studies. Discover how real organizations have transformed their fundraising through matching gifts. This free downloadable resource is packed with case studies that detail the challenges, solutions, and results experienced by nonprofits.