3 Methods for Measuring Your Nonprofit’s Investment Success

Is your nonprofit’s investment strategy paying off? Understanding your investment portfolio’s performance is critical to establishing a healthy budget, determining future fundraising strategies, and providing a meaningful snapshot to stakeholders.

When evaluating your nonprofit investment performance, it’s essential to consider the following factors:

  1. Return on Investment (ROI)
  2. Risk
  3. Liquidity

By combining these methods, you’ll be able to take a holistic view of your investment approach and make the best possible decisions for the success of your organization and community at large. Let’s dive in!

1. Return on Investment (ROI)

According to NPOInfo, return on investment (ROI) represents the total revenue your organization gains over the total investment cost, including the principal amount and ongoing fees.

When looking at your nonprofit’s investment success, return on investment is the most important measurement to consider. For nonprofits, we recommend looking at your ROI through two different lenses: ROI over a period of time and ROI compared to the market.

ROI Over a Period of Time

ROI over a period of time considers both capital gains and dividends and can be used to analyze the overall performance of a nonprofit’s investment portfolio.

To calculate ROI over a period of time, simply divide your investment return (current value minus investment cost) by the cost of your initial investment. 

ROI = (Investment Return / Investment Cost) × 100%

For example, if you invested $100,000 in a mutual fund and it gained 10% over the course of a year, your ROI would be 10%.

ROI Compared to the Market

ROI compared to the market is a way to measure how well your investments performed compared to a benchmark index. In this sense, it focuses on the difference between the return you earned and the return you could have earned by investing in a low-cost, passive benchmark index.

For example, if the S&P 500 gained 10% over a year, and your investment earned 13%, your ROI compared to the market would be 3%. 

Additionally, as inflation rates rise, you should compare your ROI against current rates. If inflation is at 9%, but your investment account returns 8%, your fund is actively losing its value, and you should reconsider your investment strategy.

2. Risk

In addition to ROI, you should consider the riskiness of your investments when evaluating your investment performance. A successful high-risk investment strategy can quickly become a very unsuccessful one.

While measuring the risk of your investment strategy is a complex process, for nonprofits, we recommend you begin by evaluating it in two forms: volatility and drawdowns.

Volatility

Volatility is a calculation of how much your investments fluctuate in value over time. Measuring volatility can help your organization understand the predictability of an investment fund’s growth. For example, a fund that gained 10% one year, lost 12% the following year, and gained 16% in a third year would be considered an unpredictable and thus volatile investment. 

Volatility is particularly important to consider with short-term, time-bound investments where you can’t wait for the value to swing upward before removing the funds. However, in general, the higher the volatility, the higher the risk. 

Drawdowns

A drawdown tells you how much an investment or fund has lost in value over a specific period of time. Drawdowns are important to consider in your performance analysis because they provide historical insight into how much your investments can lose. Much like volatility, the higher the drawdown, the higher the risk.

Generally, a diversified portfolio, alongside ongoing fundraising activities, such as events, donations, and matching gifts, will help your nonprofit reduce the potential risk in your investment portfolio and perform better long-term. For example, if you have a portfolio diversified across multiple asset classes, such as stocks, bonds, and cash, your overall investment is less likely to suffer if one of those assets performs poorly.

3. Liquidity

As an investment performance metric, liquidity tells you how easily you can convert your investment into cash and access your money in an emergency. While not all your funds will be liquid, nonprofits should aim to have an easily-accessible reserve fund of nine to twelve months of their operating budget in a conservative and diversified portfolio.

Endowment funds, for instance, often carry restrictions that regulate the amount your organization can withdraw each year and where that money can go. Similarly, if you have a portfolio that is composed of only stocks, you may have a difficult time quickly converting your investments into cash in the case of an emergency. On the other hand, if you have a portfolio composed of cash and bonds, you will likely have an easier time converting your investments into cash.

To measure liquidity, consider the percentage of your investment portfolio that is composed of cash and cash equivalents. For example, if you have a portfolio consisting of 50% cash and 50% stocks, your portfolio would be considered 50% liquid.

The Bottom Line

By measuring return on investment, risk, and liquidity, you will be able to get a clearer picture of how your nonprofit’s investments are performing.

However, for many nonprofits with limited resources, this information can often be challenging to find, share, and act on. To improve transparency and accessibility as well as increase your investing success, it’s important to consider the investment tools you use. Infinite Giving’s guide to nonprofit reserve funds recommends that you ask the following questions of providers when considering where to invest your funds:

  • How will you support my nonprofit’s goals?
  • What are the associated service and investment fees? 
  • How do I access, deposit, and withdraw funds?
  • What security features do you offer?
  • What investment portfolio options do you offer?
  • Can I generate and share custom reports with my stakeholders?
  • Do you offer accessible customer service and expert advice?

With the right investment tools and measurement strategies, you can better engage key stakeholders and donors, make financially sound investment decisions, generate more income for your organization, and make a greater impact in your community.

Mobile Optimization: 5 Reasons it Matters for Nonprofits

You’ve heard it time and time again: optimizing your website for mobile devices is crucial. Your website goals probably include engaging with donors, volunteers, and other supporters, and encouraging them to stay involved for the long term. A mobile-optimized website can support these goals and help you drive more online traffic. 

Specifically, we’re going to discuss five reasons why mobile optimization is so important for nonprofit websites: 

  1. Most people spend a large portion of their day on their phones.
  2. Mobile donations are more popular than ever.
  3. Social media use is also increasing globally.  
  4. Mobile optimization is a Google ranking factor. 
  5. Mobile load speed affects bounce rate.

The best nonprofit websites engage and excite supporters whether they’re using their laptops, tablets, or phones to connect. Let’s take a closer look at why you should emphasize mobile-friendliness when designing your website. 

1. Most people spend a large portion of their day on their phones.

Research shows that the average smartphone user spends five to six hours per day on their phone. People use their phones for everything from online shopping to binge-watching TV shows, messaging loved ones, and ordering food. 

Therefore, your nonprofit’s supporters expect to be able to connect with your organization using their mobile devices. The first step to keeping donors close is appealing to their preferences by offering them a way to engage with and learn more about your nonprofit from the palm of their hand.  

2. Mobile donations are more popular than ever.

Supporters want to be able to give any time, anywhere, without having to pull out their laptops to do so. To attract and retain donors, you must offer plenty of convenient, simple donation opportunities, including a mobile-responsive giving page and text-to-give options. Your supporters should be able to easily fill out and move through the donation process on their phones without squinting or having to pinch their screens and zoom in.

3. Social media use is also increasing globally.  

Creating mobile-friendly marketing content is also critical for increasing engagement with your social media campaigns. 78% of social media users worldwide only use their mobile devices to access social media platforms. Plus, 55% of people who engage with nonprofits on social media eventually take some sort of action, whether that’s contributing monetary or in-kind donations, volunteering, participating in advocacy campaigns, or attending events.  

Developing social media campaigns that look great on mobile devices, with elements such as vertical videos and mobile-friendly landing pages, should be a priority for your organization. 

4. Mobile optimization is a Google ranking factor. 

Since 2015, Google has used mobile-friendliness as an SEO ranking factor. That means that to improve your site’s chances of ranking higher on search engine results pages, you must ensure it’s mobile-optimized.

To create a mobile-optimized website that ranks highly on Google, keep the formatting and design simple, ensure your text sizes are large enough to be read on mobile devices, and review and edit your site in the mobile view to check for any formatting issues. When you combine these efforts with other SEO best practices, such as optimizing your website’s pages for relevant keywords, you can help your content become more visible on Google and drive more traffic. 

5. Mobile load speed affects bounce rate.

A mobile-optimized website is not only crucial for SEO—it’s also a central element in creating a better visitor experience. That’s because visitors expect a streamlined, fast-loading mobile website experience. In fact, 53% of visitors will leave your website if your mobile pages take more than three seconds to load. 

If you’re planning to reformat your website’s mobile version, keep web design best practices in mind. Decrease load times by resizing and compressing images, leveraging browser caching, and eliminating unnecessary characters and spaces from your code. 

 


If you’re running into any roadblocks when trying to create a mobile-optimized website, reach out to a nonprofit web design firm for support. These experts can help you carry out audience research and develop a website revamp strategy with your organization’s unique branding and goals in mind. 

Whether you tackle your website design in-house or with the help of an experienced professional, these five reasons make it clear that mobile-friendliness should be a top priority.

Check out these nonprofit marketing ideas to help expand your organization's reach.

Nonprofit Marketing Ideas: Promote Your Cause Effectively

Nonprofit marketing is the key to growing your organization, gaining support, and having people show up to your events. Without marketing, there’s no way for people to know about your nonprofit and all the great work you’re doing.

It can be difficult to come up with effective marketing strategies for a variety of reasons. Maybe you’ve been in the marketing world for a while and feel like your marketing plan could use a refresh. Perhaps you’re constrained by your organization’s small marketing budget. Or maybe you’re completely new to the nonprofit marketing space and have no idea where to start.

Whatever your position is, we’re here to offer a comprehensive list of nonprofit marketing ideas to choose from to help you successfully promote your organization’s work. Take a look at the categories we’ll go over:

Here at Getting Attention, we specialize in teaching nonprofits about the Google Ad Grant program. Google Ad Grants are one surefire nonprofit marketing idea that comes at no cost to your organization. We believe that when paired with other nonprofit marketing ideas, the Google Grants program can skyrocket your promotional efforts and build the support your mission deserves.

Schedule a free consultation with Getting Attention to learn about how Google Grants is an effective nonprofit marketing idea.

We have many nonprofit marketing ideas to cover, so let’s get started!

These are the basics of nonprofit marketing.

What is Nonprofit Marketing?

Nonprofit marketing is the process of strategizing and planning ideas that will help your organization spread its reach and mission, obtain donations, and recruit supporters like volunteers, board members, and event attendees.

You’ve developed an organization that stands for a good cause. However, what you can do in service of your mission is limited by how much others know about your nonprofit. You certainly can’t take on something as big as ending the climate crisis or saving endangered animals without the help of others. That’s where effective nonprofit marketing ideas come in.

While nonprofit marketing is necessary for all organizations, it’s not always easy. You must be organized and focused on the goals you have for your nonprofit. Once you figure out the nonprofit marketing tactics that work for your nonprofit, they can help your organization by:

  • Spreading awareness of your mission. At the heart of your organization is your mission or cause. Nonprofit marketing can let people know what your organization is working so hard to achieve.
  • Securing donations. The more you can share your organization and its mission with others, the more potential donations you can receive.
  • Building relationships with donors. Of course, any monetary contributions your organization can obtain are useful, but recurring donations allow for a more stable income. If you can communicate with your donors effectively, they’ll be more likely to continue supporting your organization.
  • Gaining other supporters. Donors are just one group who can help out your organization. Don’t forget about volunteers, board members, and event attendees. Effective nonprofit marketing ideas can help you reach all kinds of people who are willing to assist you in achieving your mission.
  • Showcasing your services. Your nonprofit has a mission, but how do you specifically carry it out? Knowing exactly what your organization provides will inspire people to contribute to your nonprofit, and a comprehensive marketing plan can help highlight your services.Effective nonprofit marketing ideas can help your organization achieve these objectives.

Now that you know just how useful the right nonprofit marketing ideas can be, we’ll go over some strategies for how to use them effectively. We’ve split these ideas into different categories based on the overall outcome they will have for your organization.

Here are some nonprofit marketing ideas for developing your organization's mission.

Nonprofit Marketing Ideas For Developing Your Organization’s Mission

Without a clear focus, it will be difficult to promote and operate your organization. That’s why developing your organization’s mission is so important. It provides the basis for your nonprofit’s values that likely govern what your organization does, how your employees approach their work, and how others see your organization.

Here’s how to get started with crafting your nonprofit’s mission:

There are many different nonprofit marketing ideas that can help you develop your nonprofit's mission.

  • Create an original nonprofit taglineIt’s important to be able to sum up your mission in a short phrase or sentence. That way, people interested in your work can quickly get a sense of what it’s all about.
  • Come up with design, personality, and attitude guidelines. Cohesiveness is key. Not only do you want your marketing materials to match your mission, but the way your employees act should as well. Be clear with how you want your employees to represent your organization so that everyone knows your standards.
  • Change up your look. If your organization has been around for a while, it might be worth thinking about changing your logo or branding. Doing so can freshen up your online presence and show people that you’re committed to modernizing your organization.
  • Provide information about your nonprofit’s goals and progress. Being transparent about what your organization is trying to achieve and the results you’ve gotten so far will help people to get a sense of where their help could fit in. It’s also just good practice for your nonprofit to be honest and forthcoming about its operations.
  • Exude confidence. If you want people to become a part of your organization, then you need to first believe in your work yourself. List your organization’s strengths so that people can see all the ways you excel as a nonprofit. In turn, people will be more willing to support your organization since it gives off a robust and self-assured image.
  • Incorporate storytelling. It’s the classic dilemma: showing people the work your organization has done is way better than just telling them the services you provide. Gather stories and quotes from those your organization helps so that people can develop a personal connection to your organization. Seeing the impact your organization has on real people will help others understand exactly what they could contribute to.
  • Develop a stable marketing plan or strategy. Staying organized for any task requires making a plan, and marketing is no different. A comprehensive nonprofit marketing plan will map out what you want to achieve in the near and distant future to give your efforts some direction.

Once you have a good understanding of your organization’s mission, it’s time to get online and spread the word.

Here are several nonprofit marketing ideas for using technology effectively.

Nonprofit Marketing Ideas For Using Technology Effectively

In today’s media age, productive technology use is the key to marketing success. Using technology effectively can amplify your organization’s outreach even further and spread your mission to more people. Try out these tech-savvy nonprofit marketing ideas:

Website

It’s important to have a strong nonprofit website to showcase your organization and cause. Here are some website nonprofit marketing ideas:

  • Make a website. A well-designed website for your organization is the perfect place to start. It’s the most widely recognized online marketing tool that people of all ages can comfortably use on any device. Ensure that yours is easy to use and features all the up-to-date information that potential donors, volunteers, employees, supporters, and clients need to decide if they would like to be involved with your organization.
  • Create a blog. Content marketing is a great way to share what’s going on within your organization and provide relevant information about your industry. Writing lots of blog content will show that you’re a reputable source for industry and nonprofit-related topics. Also, people searching for topics you feature in your blog could stumble upon your organization’s website and become interested in supporting your cause.
  • Write engaging copy. Informing people about your cause will warrant a lot of writing. To make your copy easy to follow, break it up with graphics and try to be as concise as possible. It can also help your copywriters if you indicate what you’re envisioning for your brand’s voice and tone.
  • Work on your content’s SEO. SEO, or search engine optimization, is what ensures your content gets found on Google and other search engines. Do some keyword research to find what relevant terms people are searching for and incorporate them into your website and blog.Here's a checklist of nonprofit marketing ideas for your organization's website.

While these ideas are an effective way to strengthen your site, there are plenty of other nonprofit marketing strategies out there.

Social Media

Social media is the perfect way to engage with your younger supporters. Check out these nonprofit marketing ideas for social media:

  • Build out your social media accounts. Social media is always changing, but it’s important to stay on top of the trends and new platforms. As of right now, Instagram, Twitter, Facebook, YouTube, TikTok, and Snapchat are the places to be. Lean into trends and adapt them to your organization for a fun yet relevant social media presence. If you have room in your budget, it might be beneficial to hire an intern to run your social media accounts so that your content stays fresh.
  • Make videos. Videos often allow you to portray and elicit emotion in a way that images can’t. If you have the resources to do so, try creating a short video related to your mission and post it on YouTube, your website, and your social media channels.
  • Establish a connected online presence. None of your online marketing tools should exist in a vacuum. Connect your website, blog, and social media accounts together to provide a cohesive user experience. For example, provide the link to your website in the bio of your social media accounts and feature your social media accounts on the homepage of your website. Making it easy to jump from platform to platform will ensure that users can find the one that best suits their preferences for interacting with your organization.Here's a checklist of nonprofit marketing ideas for your organization's social media.

After you have developed your nonprofit’s website and social media accounts, remember to follow all general digital marketing best practices.

General Online Nonprofit Marketing Ideas

Finally, take a look at these general nonprofit marketing ideas to improve your organization’s online presence:

  • Utilize multiple marketing channels. Marketing comes in all different forms, and it’s important to leverage as many of them as you can. Combine emails, phone calls, direct mail, social media posts, and website updates for the most comprehensive marketing strategy. You’ll want to try different avenues so you have the biggest chance to capture your audience’s attention.
  • Include calls to action. To inspire action, tell people how they can help create change. Maybe you include a button in one of your blog posts linking to your donation page. Perhaps you add an event registration link to your email newsletter. Making it easy for people to take the actions you want them to makes it more likely that they’ll respond accordingly.
  • Take advantage of virtual events. The boom of video chatting platforms in the workplace has opened up doors for virtual events. Now, you can plan an event that reaches hundreds or thousands of people all around the world. Host a panel or share some updates about your organization with your supporters for an engaging online experience.Here are some general nonprofit marketing ideas.

Smart technology use can push your mission forward and help you gain support. However, it can get expensive to create so much content across different platforms, so it’s important to know how to budget your marketing plan.

Here are some nonprofit marketing ideas for keeping your costs down.

Nonprofit Marketing Ideas For Keeping Costs Down

Nonprofits are typically on tight budgets, but that doesn’t mean that they can’t market their causes effectively. They just need to be smart about how they use their funds. Here are some ways you can promote your organization while keeping costs low:

  • Create a marketing budget. What better way to stay on a budget than by creating one in the first place? It’s important to allocate your resources where they will be most useful and stay aware of how much money your organization has available to spend.
  • Print strategically. These days, there’s less and less of a need to print things, so think about what truly needs to be printed. Additionally, try to print double-sided pages whenever possible and implement batch printing.
  • Unbrand direct mail. There’s no need to send branded envelopes if it’ll overwhelm your budget. Besides, all the important stuff is inside, right? Just make it clear that the letter came from someone at your organization, so recipients won’t think it’s junk mail and toss it.
  • Add a “Donate Now” button to your Facebook page. If your nonprofit qualifies, Facebook will add the button to your page for free. It’s an easy way for supporters to donate and requires no work from your team to upkeep.
  • Team up with a local business. If what’s holding your organization back is funds, seek out someone who can offset your marketing costs. Local businesses are often happy to pair up with nonprofits as a way to give back to their community. See if you can find a local business that will donate food or supplies for your event or keep a donation bucket in their store.
  • Use AmazonSmile. AmazonSmile is a program available through Amazon where the company will donate 0.5% of people’s eligible purchases to a nonprofit that they choose. There are over one million organizations to choose from, and making sure yours is one of them is an easy and free way to collect some extra cash. Let your supporters and employees know to select your organization on the AmazonSmile website to start earning from their purchases.Try these ideas for how to keep your nonprofit's marketing costs low.

Keeping costs down where you can will ensure that you can set aside the funds you need for bigger marketing projects and more expensive resources.

Here are some nonprofit marketing ideas for advertising your organization.

Nonprofit Marketing Ideas For Advertising Your Nonprofit

There are so many different nonprofit marketing ideas for advertising your organization’s services and making sure they’re put in front of the right audiences. This is great news because it means your organization can pick and choose the tactics that fit your nonprofit best. Check out some nonprofit marketing ideas for advertising your organization:

Online

Marketing your nonprofit online will allow you to reach a larger audience. Here are some nonprofit marketing ideas for spreading the word online:

  • Use Google Ad Grants. The Google Ad Grant program provides eligible organizations with $10,000 per month in Google Ad spending at no cost. You just have to apply, create your ads, and you’re good to go! However, you must maintain your account and follow all program requirements. If you need help with your Google Ad Grants account, schedule a free consultation with us. We’ll help you apply for the program, target the right keywords, and create highly effective ads for your cause!
  • Encourage peer-to-peer fundraising. Peer-to-peer fundraising is when individuals raise money for a nonprofit by reaching out to friends and family. People can set up a donation page, but social media has made peer-to-peer fundraising even easier by building in fundraising options on apps like Instagram and Facebook. For birthdays, holidays, memorials, or no occasion at all, individuals who are passionate about your organization can raise money for your cause.
  • Analyze your data. These days, every action you take online can produce some valuable data points. Track and review data such as clickthrough rate and time spent on each page to see if you can find any patterns and improve your marketing efforts. This nonprofit marketing idea can be especially useful when planning your advertising budget so that you can see where money needs to be allocated.

While it’s important to advertise your nonprofit online, there are still helpful ways to expand your organization’s reach using offline methods.

Offline

Combine your online marketing efforts with these offline nonprofit marketing ideas:

  • Sell branded merchandise. Turn your supporters into walking advertisements for your organization! If you get creative with your merchandise and make it something your supporters will love, then others will be interested in what they’re wearing and research your nonprofit.
  • Find brand ambassadors. Choosing a leader in your nonprofit to be the face of the organization can help with brand recognition and familiarize people with your nonprofit. Additionally, recruiting supporters or influencers to be brand ambassadors for your nonprofit is a great way to spread the word about your organization. Yes, they can post on social media, but they can also help you host in-person events and implement your other nonprofit marketing ideas.
  • Give people a personalized experience. Whether that’s sending a letter to a donor thanking them for their support or reaching out to a supporter to deepen your relationship with them, customize the experience. People respond better when they know you took the time to give them something special and meant for them only.
  • Emulate larger organizations. It never hurts to see what other more established nonprofits are doing and try to reproduce it with your own resources. Check out their blogs and scroll through their social media pages for tips and an idea of the progression of their organization.There are so many ways you can incorporate advertising into your nonprofit marketing plan, both online and offline.

Mixing up your advertising methods is a great way to reach many different people. It also allows you to learn more about your audience and which marketing efforts they respond to best.

These nonprofit marketing ideas can help you foster relationships with partners and donors.

Nonprofit Marketing Ideas For Fostering Stakeholder Relationships

All of your supporters are important, but developing relationships with partners and donors will strengthen your organization’s network and broaden your reach. Take a look at some of our marketing ideas for nonprofits looking to recruit more partners and donors:

Developing relationships with partners and donors is not only a large part of your nonprofit marketing plan but also of your organization's reputation and credibility.

Welcoming Partners and Donors

From the very beginning, you’ll want your new supporters to feel welcome in your organization’s community. Try out these nonprofit marketing ideas for new partners and donors:

  • Send a welcome package. What better way to welcome partners and donors than with a welcome package? Include tons of information about your organization and partner or donor program. Additionally, you’ll want to give them some fun branded merchandise such as a t-shirt, pen, or mug. Doing so can get people excited about working with you and show how much you appreciate them from the very start.
  • Take them out for a meal. Having lunch or coffee with a partner or donor is a great way to develop a relationship with them. You can show them that you care about getting to know them face-to-face and can tell them a little more about your organization. This is also a great opportunity to get any feedback from your partners or donors about their work with you so far.
  • Remind them of matching gift opportunitiesIf a donor’s employer is willing to match their donation, you could receive double the funding for your organization. It’s best for donors to use software that will inform them of matching gift opportunities beforehand, but it doesn’t hurt to them let know after they have made their donation to see if their employer can help.

Once you develop relationships with your partners and donors, it’s important to keep them strong.

Maintaining the Relationship

Keeping your relationships with your supporters is an essential part of your nonprofit’s success. Take a look at these nonprofit marketing ideas to help you maintain stakeholder relationships:

  • Be strategic with the timing of your messages. It’s important to build a regular email rapport with your partners and donors, whether that be by reaching out to them individually to chat or sending an email newsletter. However, make sure you look into the best time to send these messages. This may depend on the age, career, lifestyle, and time zone of your partners and donors.
  • Reach out to lapsed donors. Just because a donor hasn’t contributed in a while doesn’t mean that they’ve lost interest in your organization. Sometimes, donors are just busy or don’t have your organization on their minds. Sending them a gift or explaining how your donor program has changed can help to re-engage lapsed donors.
  • Keep up with donors. Stewardship is an important part of maintaining relationships with donors. Build trust by following up with supporters and showing them that you are using their money responsibly.
  • Respond well to partner or donor feedback. These people are contributing to your organization, so it’s important to remember that when they give you constructive feedback. Listen to their concerns and try to make things right. Your supporters will appreciate your patience and willingness to help them out.

Forming relationships with supporters is one thing, but keeping them requires effective communication. Apply these nonprofit marketing ideas to your outreach to make sure you’re doing everything you can to create lasting connections with your supporters.

Once you have their support, it's important to keep up your communication with partners, donors, and other supporters using effective nonprofit marketing ideas.

Nonprofit Marketing Ideas For Communicating with Supporters

After you develop relationships with your supporters, you need to figure out how to keep them around. As we’ve mentioned, the best way to ensure that your supporters continue their support is by effectively communicating with them. These are some best practices for communicating with your nonprofit’s supporters:

Communication Style

The way you communicate with your supporters is inherently tied to their perception of your organization. Use these nonprofit marketing ideas to develop a good communication style with your supporters:

  • Be responsive. An easy way to keep your communication style professional is to respond quickly. Responding efficiently to people’s messages shows them you respect their time.
  • Keep a positive attitude. You want your supporters to have a positive experience with your organization, which starts with you and your staff. Approach your communications with optimism despite any challenges your nonprofit encounters.
  • Use a donor database. Keeping track of your supporters’ information and past interactions with your organization can help you make more informed decisions regarding your communication with them. For example, if you have multiple phone numbers listed for the same donor, choosing the preferred one can ensure a quicker response.
  • Implement segmentation. Dividing your supporters into appropriate categories can enable you to send more personalized messages to each group. An easy way to segment your supporters is by type of support: donors, partners, clients, brand ambassadors, board members, and so on. You could also segment supporters by how long they have been involved with your organization or by how frequently they interact with your nonprofit.Here are some nonprofit marketing ideas for improving your organization's communication style.

Improving your organization’s communication style will help you keep great relationships with your stakeholders.

Getting Supporters Involved

While it’s important for your organization to keep your supporters informed, you’ll also want to hear from them about what they think of your nonprofit. Get your supporters involved with these nonprofit marketing ideas:

  • Send out surveys. Receiving feedback from your supporters can help improve areas of your organization that need work. Additionally, the act of asking for feedback shows supporters that you care about their input and are committed to improving your nonprofit.
  • Encourage interactions on social media. If you’re using social media effectively, you can really get to know your supporters and encourage them to interact with your organization in unique ways. For example, you can create polls, ask questions in your captions, and interview supporters so you can feature them in a post or newsletter.
  • Ask your supporters about their experience working with your organization. The best way to promote your organization is by sharing quotes from real people who believe in your nonprofit. Asking your supporters to offer a quote about their experience allows them to reflect on what they enjoy about your organization and share that with others.Check out these nonprofit marketing ideas for getting your supporters involved.

Fine-tuning your communication with supporters can help to maintain your relationships with them and remind them of why they prioritize contributing to your cause. These ideas offer a solid start, but be sure to consistently brainstorm new ways to maintain open lines of communication with your community.

Take a look at these resources for more nonprofit marketing ideas.

Conclusion & Additional Resources

Developing and implementing a marketing strategy can be a lot for a nonprofit to take on, but these nonprofit marketing ideas will give you a solid foundation on which to build. From solidifying your organization’s mission to fostering relationships with your supporters, there are so many ways to promote your nonprofit and make it stand out to prospects.

While we were able to give you a quick glimpse into several marketing ideas for nonprofits, you might want some more information about them. Below we’ve highlighted some resources about ideas that we mentioned:

Here's everything you need to know about Google G Suite for nonprofits.

Google G Suite for Nonprofits: Everything You Need to Know

Organizing your work and connecting you with your fellow employees are tasks any business software should accomplish. However, none delivers better value and usability than Google’s business software, Google G Suite (otherwise known as Google Workspace).

Like businesses, nonprofits can benefit from all that Google G Suite has to offer. The wide variety of apps suits any need a nonprofit could have and makes communication and daily tasks quicker and easier. All you have to do is understand G Suite’s features and configure them to match your organization’s needs.

To help you out, we’ve put together this guide on everything you need to know about Google G Suite for nonprofits. Here are the questions we’ll answer:

Here at Getting Attention, we help nonprofits navigate the Google Ad Grant program. Spending so much time utilizing and optimizing the tools that Google provides, we know how to use Google G Suite effectively. We are happy to share our knowledge with nonprofits so that they can access all that Google’s applications have to offer.

 

Follow along to learn more about Google G Suite and how it could benefit your nonprofit.Schedule a free consultation with Getting Attention to learn about additional tools Google provides nonprofits.

These are the basics of Google G Suite.

What is G Suite?

G Suite is a host of integrated apps that work together to make your organization run smoothly. For example, you can create a Calendar invite that goes directly to the invitees’ Gmail inboxes. Within the Calendar event itself, you can start a new Google Doc to take meeting notes or add a Meet link for virtual meetings.

These apps work together seamlessly to allow employees to focus more on their work and less on logistics. Additionally, all files, emails, and appointments within G Suite are highly secured, so you don’t have to worry about hosting sensitive information on the platform.

There are many useful features of Google G Suite for nonprofits.

What Features Does G Suite Include?

Together, the apps of G Suite provide many beneficial features for nonprofits. To help you understand how these tools will fit into your organization’s operations, take a look at the features G Suite has to offer:

Organization

Google Drive is the home base for any type of file your nonprofit creates, including Google Docs, Google Sheets, and Google Slides. Folders within Google Drive allow you to organize these files into categories based on projects, campaigns, teams, partnerships, and more. You can also share these files with others and assign different levels of access to different members of your organization such as viewing or editing capabilities.

Collaboration

One of the unique benefits of G Suite is the ability to seamlessly work on the same files as others at the same exact time. You can even see the icons of who is currently viewing or editing a certain file at the top right of the screen. As long as you have an Internet connection, you can work with your team from anywhere on any device. In particular, Google Meet fosters collaboration by allowing you to meet with others virtually while viewing files within the Drive together.

Communication

Effective communication is key, and G Suite provides many tools for streamlining internal and external outreach, including Gmail, Slides, and Forms. Gmail is the ultimate email service that allows you to easily sort your emails into different categories. Additionally, Slides makes it easy for you to present your ideas to others and foster a dialogue about your presentation topic. Lastly, Forms allows you to easily create questionnaires in order to gather feedback or important information from external stakeholders or teams across your organization.

Integration

As mentioned before, all of the G Suite apps work beautifully together so that you can accomplish your goals. Another example of such integration is when writing to someone on Gmail, you can easily attach files from Drive.

Storage

Different G Suite plans provide different storage options, but they all allow for at least 30 GB of storage per user. This expansive amount of storage means that you won’t have to worry about storing too much on Drive and can create as many files as your organization needs.

Onboarding

G Suite’s tools make onboarding and training new employees a breeze. You can create training files and folders in Drive to organize new information for your recruits. Additionally, you can use Meet to train new employees in different time zones or locations or Sites to create your organization’s own training website.

Marketing

There may not be a specific marketing app within G Suite, but using G Suite’s apps can allow for seamless marketing campaign creation. From brainstorming ideas on Meet to creating a website for your nonprofit using Sites, G Suite can assist your team in the marketing campaign process from start to finish. Google G Suite provides many invaluable features for nonprofits.

Considering all of the amazing features G Suite has to offer, you might be wondering about how much it costs. We’ll go over that in the next section.

Here's a guide to Google G Suite for Nonprofits' pricing.

Is Google G Suite for Nonprofits Free?

Well, yes and no. The cost of Google G Suite depends on which plan your nonprofit chooses. The basic plan is completely free, but you’ll need to upgrade to one of the paid plans to gain access to get more cloud storage, increase the number of users, improve your video meeting quality, and more. Here’s a quick overview of each plan and how much it costs:

Check out the different Google G Suite for Nonprofits plans your organization can leverage

Google Workspace for Nonprofits

  • Cost: $0/user/month
  • Benefits:
    • Up to 2,000 users
    • Video meetings with up to 100 participants
    • 30 GB of cloud storage per user
    • Email address for each user at your nonprofit’s domain
    • Security and management controls
    • Standard support

Business Standard for Nonprofits

  • Cost: $3/user/month
  • Benefits:
    • Up to 2,000 users
    • Video meetings with up to 150 participants and recordings saved in Drive
    • 2 TB of cloud storage per user
    • Email address for each user at your nonprofit’s domain
    • Security and management controls
    • Standard support

Business Plus for Nonprofits

  • Cost: $5.04/user/month
  • Benefits:
    • Up to 2,000 users
    • Video meetings with up to 250 participants, recordings saved in Drive, and attendance tracking
    • 5 TB of cloud storage per user
    • Email address for each user at your nonprofit’s domain
    • Enhanced security and management controls with Google Vault
    • Standard support

Enterprise for Nonprofits

 

  • Cost: 70%+ off standard pricing – need to contact sales
  • Benefits:
    • Unlimited number of users
    • Video meetings with up to 250 participants, recordings saved in Drive, attendance tracking, noise cancellation, and in-domain live streaming
    • Unlimited storage
    • Email address for each user at your nonprofit’s domain
    • Advanced security and management controls with Google Vault, DLP, data regions, and enterprise endpoint management
    • Enhanced support

Google certainly provides a lot of G Suite options for nonprofits to leverage at discounted prices. Whichever plan you choose, your nonprofit’s communication and its overall operations are sure to flourish when you put thought behind how you’ll implement the different features.

Set up your Google G Suite account in these easy steps.

How Can I Set Up Google G Suite for My Nonprofit?

Ready to dive right into G Suite? G Suite offers a ton of great benefits for nonprofits at affordable prices. However, before you start using the software, you must put in the work to get it set up correctly.

There are a few simple steps you’ll need to follow to set up G Suite:

  1. Create a Google for Nonprofits account. If you’re familiar with other Google resources for nonprofits like the Google Ad Grant program, then you may already have a Google for Nonprofits account. If not, then no problem! You can request one here. As long as your organization meets the eligibility requirements and registers with TechSoup, you should have no problem getting approved.
  2. Migrate users over to their new accounts. Once Google approves your Google for Nonprofits account, members of your organization will need to switch from their previous accounts to their new ones. Users can do this manually or by using Google’s migration services.
  3. Arrange teams. When all users have shifted over to their nonprofit accounts, you can split them into teams and give them different levels of access to different resources.
  4. Complete training. To help out new users with the platform, Google provides training through the Google Workspace Learning Center, which includes tips and tricks for how to use G Suite.

Here’s how to set up Google G Suite for your nonprofit.

Congrats! You’re now ready to start using your Google G Suite for Nonprofits account and start accessing all of the wonderful benefits it provides.

Here's a recap of the amazing benefits of Google G Suite for nonprofits.Why Should I Use Google G Suite for My Nonprofit?

If it’s not clear by now, G Suite is the ultimate platform for nonprofits to organize their work and communicate with their employees and communities. It’s not hard to see why it’s the dominant platform that nonprofits turn to when managing their work.

To summarize its benefits, here are some of the top reasons why you should use Google G Suite for your nonprofit:

  • Many helpful apps to run every aspect of your organization
  • Plenty of storage to securely maintain any documents you need
  • Efficient communication and collaboration both internally and externally
  • Organization and integration between apps
  • Easy accessibility from anywhere at any time, great for nonprofit teams that are on the go

There are several benefits of using Google G Suite for Nonprofits.

No matter how big or small your organization is, Google G Suite provides resources that are invaluable to the cohesion and success of your team.

Read on for some additional Google resources.

Conclusion & Additional Resources

Now, you should be backed by plenty of helpful information about how to use Google G Suite for nonprofits. Whether your organization already uses Google resources or is thinking about switching over from another platform, G Suite for nonprofits is a great choice for your organization.

Since Google created the features and pricing with nonprofits in mind, your organization is sure to find G Suite’s tools and accessibility extremely helpful and relevant to your everyday operations.

As we mentioned before, the Google for Nonprofits program has a variety of resources in addition to Google G Suite. If you’re interested in other Google for Nonprofits resources like the Google Ad Grant program, check out some of these articles for more information:

If you want help managing other Google resources like Google Ad Grants, you may benefit from using a Google Ad Grants agency.

Does Your Website Need Plugins, Add-Ons, or Custom Software?

Picture this: you’re getting ready to launch a digital fundraising campaign, which means you need your website to be in tip-top shape. On top of that, you’re trying to get your donor database organized so that you know who exactly you should reach out to.

As you’re planning your virtual fundraising events for the campaign, you find that your technology can’t quite keep up. You know there’s a whole bunch of features out there that can help, but you don’t know which ones you need. What do you do?

The world of nonprofit technology and website building can feel overwhelming for anyone, but especially if you don’t consider yourself a tech wizard. Even when you’ve picked your theme, visual builder, and domain name, there still seems to be a ton of additional features you can download to enhance your website. From plugins to add-ons to custom software, it can be difficult to know what you actually need.

But don’t worry — we’re here to help! We’ve put together this guide to explain everything you need to know about the features you can download or create to enhance your website, including:

Whether you have a consultant on your side or you’re navigating this on your own, this guide will help you determine which features you should invest in and which ones you might be able to skip. Let’s dive in!

All About Plugins

First on our list is plugins. Plugins are downloadable features that you can add to your content management software (known as a CMS or website builder) that can enhance your platform. Plugins are most commonly used to add features or functionality to a web builder.

There are tons of plugins to choose from, so how do you know which ones are right for your nonprofit? Here are some tips for selecting plugins:

  • Be sure that you actually need the plugin: Before you start downloading all types of plugins, you should first ask yourself if you actually need the plugin. For example, you may need a plugin that makes your website menu easier to navigate, but you might not need one that also adds section navigation. Having a ton of plugins on your website can sometimes slow it down, so try to avoid installing every plugin that strikes your fancy!
  • Look at the reviews: Once you’ve determined if you actually need the plugin, be sure to read the reviews about the plugin. These can help you determine how well the plugin is supported and if the plugin will actually be helpful and perform how it’s supposed to!
  • Ensure that the plugin is regularly updated: The last thing you want is to download an outdated plugin that slows down your site. Check to make sure that the plugin is regularly updated and that a team of developers is available to resolve any issues.

Only you can decide which plugins are right for your site, but make sure you look at each option with scrutiny. If you’re already feeling the choice paralysis, check out this Cornershop Creative guide to WordPress plugins for nonprofits. They did the hard work of finding the best plugins so you don’t have to!

All About Add-Ons

Now you might think that plugins and add-ons are the same thing, but here we’re referring to  Add-Ons as features built-in as options or tools within the platform you are already trying to use.

It’s important to note that some plugins and add-ons may fulfill a similar purpose. As you’re looking for plugins, check first to see if the platform or program you’re using already offers the same feature in the form of an add-on. For instance, you likely won’t need a plugin to create a blog for your site. Your web builder will already have plenty of tools and add-ons to help you add a blog directly to your site.

Here are some examples of add-ons that your nonprofit might find valuable for your website:

  • Social media sharing tools: Adding a social media integration is a great way to help your supporters connect with you online. Pre-built social media integrations will also make it easier for your visitors to share photos, flyers, or videos with their personal networks, helping to spread the word about your nonprofit.
  • Online forms: Your nonprofit likely requires visitors to fill out a form if they want to make a donation, enroll in your volunteer program, or sign up for your email newsletter. Your web builder likely already has options available for you to easily build your own forms. However, this is also a good example of where plugins and add-ons can overlap — there are also a lot of plugin options you can download if your web builder’s form options aren’t quite enough for your nonprofit.
  • Visual editing tools: Your web builder likely has several add-ons that you can use to customize the appearance of your website so that you can make it your own! Some of these add-ons may also help to decrease the load speed of your graphics, which can improve user experience.

As you begin your noble quest for plugins, take a look at all of the add-ons that your web builder already offers. You may find that you already have everything you need and, if not, you’ll at least be able to minimize the number of third-party applications that you’ll need to download.

All About Custom Software

Custom software is a bit different from plugins or add-ons, in that it’s specifically designed to meet your needs and can take the form of a donor database, personalized plugin, a data integration, or anything else that you might need. Compared to plugins and add-ons, custom software may require a bigger investment, but there are plenty of reasons why you might want (or need) custom tech.

Here are a few reasons why your nonprofit might decide to invest in custom software:

  • Have software that grows with you: As your nonprofit continues to grow, you might find that your technology cannot scale up with you. For this reason, custom software might be the best tech solution to ensure that you don’t need to do a major overhaul every time that your nonprofit sees massive growth.
  • Cultivate stronger donor connections: Custom software can also help you build better relationships with your donors through more personalized data management. This NPOInfo guide to donor data management highly recommends keeping your donor data organized so that you can be more strategic with your outreach. Custom software might offer a better fit for your needs because you’ll be able to design your donor management software in a way that will be most helpful to you.
  • Use tech that is designed to fit your needs: Every nonprofit has unique needs that the generic tech marketplace can’t always meet. With custom software, you can engineer a solution that is designed exactly to meet your specific needs.

Custom software requires more time and energy to build, but the payoff can be higher when compared to other, generic applications. To get custom software, you’ll have to define your needs and find a tech consultant who specializes in nonprofits and popular nonprofit platforms to help. Ultimately, you should decide to build custom software if you have an important need that can’t be met by software that’s already out there!

There you have it: your complete guide to everything plugins, add-ons, and custom software. Hopefully this guide has helped you get a better understanding of what type of technology will be most useful for your nonprofit. You’ll have a fully optimized website or platform in no time!

Learn more about fundraising CRMs and our top suggestions in this guide.

13 Top Fundraising CRMs for Nonprofit Organizations

Fundraising CRMs, or constituent relationship management systems for nonprofits, are vital for effective revenue generation and donor management efforts⁠. This is especially true as organizations continue to grow.

If your nonprofit is seeking a CRM solution (whether for the first time or to upgrade an existing system), you’ve come to the right place! This list of top nonprofit CRMs has been crafted with organizations like yours in mind, and we’ll highlight key features, benefits, and more for each provider.

At Getting Attention, our favorite fundraising CRMs (in alphabetical order) are:

  1. CharityEngine
  2. Classy
  3. Click & Pledge
  4. DonorPerfect
  5. Engaging Networks
  6. Kindful
  7. Neon CRM
  8. NonProfitEasy
  9. Raiser’s Edge NXT
  10. Salesforce
  11. SalsaLabs
  12. SimplyFundraisingCRM
  13. Virtuous CRM

One key function to consider as you browse this list of suggested fundraising CRMs is matching gift abilities. Research shows that between $4 and $7 billion in available matching gift funding is left on the table each year⁠—largely because nonprofits lack the tools to secure those corporate dollars effectively.

Luckily, more and more nonprofit CRMs are beginning to incorporate matching gift functionality into their toolkit through seamless integrations with matching gift software (the most common by far being 360MatchPro by Double the Donation).

Ready to dive in and discover the perfect donor management system for your organization? Let’s get started.

CharityEngine is one of our favorite nonprofit fundraising CRMs.

1. CharityEngine

CharityEngine offers a number of fundraising solutions, including an online donation platform and fundraising CRM. Their CRM system enables teams to quickly and easily automate fundraising, marketing, and data collection to provide nonprofits with more time to spend on mission-related projects.

Top CharityEngine features include built-out donor profiles, donation pages, payment processing, reporting and analytics, and automated workflows.

Not to mention, CharityEngine donation forms drive matching gift revenue by simplifying the matching process for both donors (through personalized reminders and company-specific instructions) and nonprofits (by automating communications, collecting data, and tracking revenue growth). Since the #1 hindrance for matching gifts is a lack of awareness among supporters, CharityEngine leverage matching git software from Double the Donation to ensure each donor is exposed to matching gift information at multiple touchpoints.

Classy is one of our favorite fundraising CRMs for nonprofits.

2. Classy

Classy is an all-in-one fundraising platform with solutions for donor management, online donations, and peer-to-peer campaigns. This fundraising CRM is designed to provide users with a central hub for campaign and supporter management called Classy Manager. With these tools, nonprofit fundraisers are able to launch and manage campaigns, track performance and donor interactions, and gain a better understanding of their fundraising overall.

Top Classy features include online donation processing, event management, 360-degree donor views, and robust reporting and analytics.

And Classy doesn’t want you to forget about matching gift opportunities, either! This platform integrates with Double the Donation’s comprehensive matching gift tool to enable a searchable matching gift database, automated donor follow-ups and match reminders, and more. They even offer a two-way data sync that allows matching gift information collected in 360MatchPro to flow into Classy’s platform! When donors are encouraged to participate in their employers’ matching gift programs on multiple occasions, they’ll be more likely to request a match and secure more dollars for your cause.

Explore Click and Pledge's fundraising CRM.

3. Click & Pledge

Click & Pledge offers powerful donor management tools built on the Salesforce platform. This innovative fundraising CRM can even help users sort and rank donors based on an algorithm that considers personal donations, amounts fundraised, and gifts within an individual’s network in order to identify their highest-value supporters.

Top Click & Pledge features include automated communications, data analytics, manual donation processing, and a seamless Salesforce integration.

Plus, Click & Pledge integrates with the top matching gift solution, 360MatchPro, to promote matching gift opportunities to supporters, drive more company match requests with automated communications, and boost fundraising revenue overall.

DonorPerfect is a favorite nonprofit fundraising CRM.

4. DonorPerfect

DonorPerfect is a comprehensive fundraising solution that specializes in strategic donor management through targeted communications, multichannel outreach, easy donation processing, and customizable reports. Plus, it can save fundraisers tons of time and resources when they employ DonorPerfect’s extensive automated workflows!

Top DonorPerfect features include payment processing, fundraising event management, online donation forms, and insightful data analytics.

This platform also incorporates matching gift tools and strategies with a Double the Donation integration. This way, organizations can easily communicate the importance of matching gifts to donors and provide targeted next steps depending on the individual’s employer. The easier it is for donors to participate in matching gift programs, the more likely they are to follow through with their request, and the more dollars that go toward your mission!

Engaging Networks is a favorite fundraising CRM.

5. Engaging Networks

Engaging Networks is a multi-faceted fundraising platform with tools for online donations, nonprofit marketing, peer-to-peer campaigns, donor and data management, and more. This eCRM is dedicated to providing users with cutting-edge technology with constantly developing upgrades, newly released features, and a web of seamless integrations.

Top Engaging Networks features include advanced visual reporting, target audience query builders, fundraising performance analysis, and donor profiling and geotargeting.

One of their most impactful integrations is with Double the Donation’s matching gift software, 360MatchPro. Thanks to the Engaging Networks and Double the Donation integration, organizations can quickly boost matching gift revenue by promoting these program opportunities at multiple donor touchpoints. This includes, but is not limited to, during the donation process itself and within a number of automated and customizable email follow-ups.

Kindful is one of our favorite nonprofit fundraising CRMs.

6. Kindful

Kindful CRM is a product of Bloomerang that is designed to build seamless connections between various nonprofit processes to streamline backend efforts and provide improved donor experiences. This platform emphasizes the power of technical integrations with a number of other fundraising platforms to provide an interconnected network of fundraising software that drives success.

Top Kindful features include tracking and reporting, donor lifecycle dashboards, detailed donor and contact records, donation tracking, and wealth insights.

And for many Kindful clients, this network incorporates matching gift software and practices as well. Their matching gift integration with Double the Donation’s comprehensive automation tool allows organizations to promote company matches through personalized outreach and match reminders. Plus, users can configure automated follow-ups to include matching gift instructions, next steps, and guidelines for each individual’s employer, which ultimately results in increased matches and revenue.

Neon CRM is a fantastic fundraising CRM for nonprofits.

7. Neon CRM

Neon CRM is a donor management solution created by the fundraising platform Neon One and designed to scale up alongside organizations of any size. This versatile solution is able to help manage nonprofit fundraising, memberships, events, websites, and more.

Top Neon CRM features include online web forms, grant management, constituent login portals, automated receipting, accounts and relationship tracking, and donation processing.

Plus, their matching gift integration with 360MatchPro by Double the Donation enables organizations to significantly increase matching gift awareness through strategic follow-ups and personalized guidelines⁠—and boost matching gift revenue as a result.

NonProfitEasy is a great choice of nonprofit CRM for fundraising and donor management.

8. NonProfitEasy

NonProfitEasy is a product of the Lumaverse technology company that was built to provide organizations with simple, scalable solutions. Previously known as Fundly CRM, NonProfitEasy makes its goal to “turn one-time donors into lifetime supporters.”

Top NonProfitEasy features include donor communication, event management, pledge and grant tracking, and customizable and predefined data reports.

And with a seamless integration with the industry-leading matching gift tool, 360MatchPro, NonProfitEasy users are able to double supporter donations while saving time and effort through automation. This includes donor information screening to identify match-eligible transactions, customized outreach triggered to remind eligible individuals of matching gifts, and powerful tracking and reporting capabilities with forecasting tools.

Raiser's Edge NXT is one of our favorite nonprofit CRMs for fundraising.

9. Raiser’s Edge NXT

Raiser’s Edge NXT is a nonprofit fundraising CRM built by Blackbaud that provides organizations of all sizes with donor management tools. The Raiser’s Edge NXT is their newest version of the product, which is a cloud-based software that aims to provide the social good community with an easy and effective fundraising solution.

Top RE NXT features include growth opportunity identification, dynamic email campaigns, integrated multichannel techniques, automated workflows, and accessibility from any device.

To incorporate matching gift fundraising efforts as well, Raiser’s Edge NXT integrates seamlessly with Double the Donation’s matching gift software. This enables nonprofits to leverage the most effective matching gift strategies with little to no time and effort required of their fundraising teams. With automated donor follow-ups and match reminders, organizations see significant increases in match revenue!

Salesforce is a fantastic fundraising CRM for nonprofit organizations.

10. Salesforce

Salesforce is a popular CRM solution for businesses and nonprofits alike⁠. Salesforce.com caters to the for-profit side of the sector, while Salesforce.org targets nonprofits, schools, and other mission-driven organizations.

Top Salesforce features include donor-centric relationship-planning, digital-first fundraising experiences, program management and reporting, and grantmaking.

This comprehensive platform also allows Salesforce clients to extend their CRM functionality through a number of technical integrations with partners listed in the Salesforce AppExchange⁠ marketplace—one of which is Double the Donation. When users leverage Double the Donation’s matching gift automation tools, nonprofits can collect two gifts for every one donation solicited by driving matching gift participation.

Take a look at SalsaLabs for a great fundraising CRM.

11. SalsaLabs

SalsaCRM from SalsaLabs is a powerful and effective donor management system. This software works well alongside Salsa’s other fundraising products in addition to a range of other top fundraising solutions⁠—including Double the Donation’s matching gift tools!

Top Salsa features include rich donor profiles, extensive relationship-tracking, automated suggested gift calculations, and unified online and offline gift management.

The Double the Donation integration allows Salsa clients to utilize Double the Donation’s matching gift software, 360MatchPro, alongside their fundraising CRMs and donation forms to automate matching gift communications with donors. This boosts awareness of these programs and their availability while encouraging eligible donors to request matching donations from their employers. Ultimately, these tools result in increased corporate donations and better donor relations.

SimplyFundraisingCRM is one of our favorite fundraising CRMs.

12. SimplyFundraisingCRM

SimplyFundraisingCRM is a fantastic solution that equips nonprofits with innovative donor management tools. Top benefits of SimplyFundraisingCRM include saving time through strategic automation, raising more with effective fundraising solutions, and receiving guided assistance from a panel of expert fundraising advisors.

Top SimplyFundraisingCRM features include automated donor acknowledgments, one-click donor reports, artificial intelligence, simple, step-by-step processes, and data analysis.

Not to mention, the platform integrates with Double the Donation’s most comprehensive matching gift solution to help drive additional revenue from company matches! Through donor screening practices and automated communications, organizations can easily promote matching gifts and encourage supporters to participate.

Virtuous is a favorite nonprofit CRM for fundraising.

13. Virtuous CRM

Virtuous offers a nonprofit CRM that is designed to help fundraisers streamline donor management efforts, improve supporter relationships, and leverage data-rich insights for improved practices.

Top Virtuous features include omnichannel marketing strategies, donor analysis with highlighted opportunities, personalized cultivation and retention plans, and reporting dashboards.

With Virtuous, nonprofit clients can configure their fundraising CRMs to incorporate Double the Donation’s matching gift functionality. This integration allows organizations to increase matching gifts and improve their strategies through automated email follow-ups that contain employer-specific program information and instructions. When more donors request company matches from their employers, the nonprofit receives additional gifts for free!


Did any of these fundraising CRMs catch your eye? The providers listed above are some of our favorite solutions for nonprofit data management, donor relationships, automated communications, and more.

The more efficient your software, the more efficient your organization’s practices will be and the more you can do for your mission as a result. Good luck!

Check out these other educational resources to learn more about effective nonprofit fundraising and engagement strategies:

20+ Best Resources for Nonprofit Organizations

Running a nonprofit organization can be hard. With so many components to focus on, it may feel impossible to accomplish it all on your own with a handful of overlapping spreadsheets. Good news — you don’t have to!

In this comprehensive guide, we will outline the best resources for your nonprofit organization to elevate and optimize your operations across a number of areas..

This guide will cover top providers across the following categories of nonprofit resources:

Soon, you will be on your way to optimizing your organization with the help of the experts and tools below. Let’s dive in!

This graphic links readers to the nonprofit resource of a Google Ad Grant agency.

This section covers Getting Attention's top picked resources for nonprofits.

Resources for Nonprofits: Our Top Picks

Double the Donation

This section covers a matching gift resource for nonprofits.

Overview

Double the Donation’s mission is to help your nonprofit receive more money through corporate matching gift programs. Far too often, nonprofits miss out on valuable donations because many donors are unaware that their employers’ offer corporate matching gifts. Double the Donation provides a solution to this issue with its 360MatchPro software.

360MatchPro prompts donors to enter their employer’s name into a matching gift search tool when providing a donation. If their employer offers a matching gift program, the donor will be directed to submit a match request. Having access to this information will help your nonprofit tailor communications to donors eligible to double their donations. In the end, this will earn your organization more money!

Why we love it

Gaining access to matching gift information will help you raise double the funds for your organization with little additional effort. Additionally, the information obtained from the matching gift tool will help you send personalized reminders about a donor’s specific matching gift program.

If your donor records don’t include donor information, that’s not a problem, either. 360MatchPro can do real-time employer appends to get your donors into your matching gift pipeline.

Pricing

The standard pricing for Double the Donation’s 360MatchPro starts at $1200 per year. This is recommended for organizations already receiving matching gifts that are ready to boost their numbers. Larger enterprises are encouraged to request a quote for custom pricing.

Getting Attention

This section covers a Google Ad Grant resource for nonprofits.

Overview

Getting Attention is a nonprofit marketing agency specializing in Google Ad Grant management. We work closely with clients to develop strategies that are right for them. The professionals at Getting Attention are ready to help you through every step of your Google Ad Grant journey, making sure you optimize your grant opportunity.

Some of the Getting Attention services include:

  • Google Grant applications
  • Account hygiene
  • Google Grant reactivation
  • Keyword research

Click here to explore more!

Why we love it

The experts at Getting Attention help alleviate your organization’s stress of having to manage all aspects of your Google Ad Grant journey. They work diligently to ensure your nonprofit is optimizing resources. With enough already on your plate, leave Google Grant management to the professionals of Getting Attention

Pricing

The services at Getting Attention are priced at a rate of $499 per month. This includes no upfront fees or surprise add-ons. To see all of the services included, click here.

NPOInfo

This section covers a data append resource for nonprofits.

Overview

The professionals at NPOInfo specialize in data append services, ensuring  your nonprofit’s data is clean, updated, and organized to optimize fundraising efforts. They promise:

  • Accuracy. NPOInfo guarantees a high degree of accuracy in their results, ensuring your fundraising initiatives are built on data you can trust.
  • Timeliness. With speedy turnaround, NPOInfo enables your team to reach more donors more quickly.
  • Depth. The NPOInfo team leaves nothing uncovered. They will make sure your organization can take advantage of every opportunity to learn more about your donors.

NPOInfo offers various services, including:

  • Employer appends
  • Email appends
  • Phone number appends
  • Date of birth appends
  • Address appends

With the help of the NPOInfo team, your organization can optimize its donor outreach efforts with clear, clean, and organized data.

Why we love it

Having hygienic and up-to-date donor data is an essential tool for any nonprofit’s fundraising and outreach efforts. The process of achieving such data can be taxing, but the professionals of NPOInfo are willing to take over the task. NPOInfo is the data enrichment service guaranteed to improve fundraising efficiency and increase revenue!

Pricing

Pricing is based on the individual goals of your organization. Determine pricing by requesting a personalized quote!

This section covers the best technology resources for nonprofits.

Best Technology Resources for Nonprofits

iATS Payments

This section discusses a payment processing resource for nonprofits.

Overview

iATS Payments provides reliable, efficient, and secure nonprofit payment processing. They are leaders in fraud protection and have blocked hundreds of millions of dollars worth of fraud attempts. By working with them, your payment data is safe and secure.

With many nonprofit technology partners, iATS Payments can connect your organization to technology solutions that support all of your payment needs, from integrations with online fundraising and CRM software to auction and fundraising event tools.

Why we love it

iATS Payments is an all-in-one solution to overcome your organization’s payment processing issues. With their help, you can reduce frustrations and handle all of your payment needs in one place. Not to mention, they have a proven reliability. They have been trusted by countless organizations to deliver the type of payment processing and support your nonprofit depends on.

Pricing

iATS Payments offers affordable pricing with competitive rates, no hidden fees, and one flat monthly rate. Submit a request form to determine your organization’s personalized rates.

Kanopi

This section discusses a website development resource for nonprofits.

Overview

Kanopi does web design and development differently. They offer several valuable services including:

  • Research and discovery. Through user research, audits of existing work, reviewing analytics, and more, the Kanopi team will evaluate your website needs and produce powerful insights to help you meet your goals.
  • Content strategy. The Kanopi team will help determine how to best present meaningful content on your website that supports your organization’s goals.
  • User experience. Kanopi will help your organization find the perfect blend of design and functionality to optimize the website experience for users.
  • Website development. Experts will plan and create the necessary features that make your web vision become a reality.
  • Website support. Kanopi keeps your website continuously optimized so that it always stays up-to-date.

With the assistance of Kanopi’s team of experts, your nonprofit’s website will position you for the utmost success.

Why we love it

Bad websites waste time, money, and reputations. Your website isn’t just the digital face of your organization. It is what leads your visitors down the path to interact and engage with your nonprofit’s mission online.

If your website is not optimized to create an easy experience for users, your nonprofit will not be able to achieve its goals. The professionals at Kanopi make it easy for your organization to streamline its online presence in a way that promotes user engagement.

Pricing

Kanopi’s pricing is personalized based on the needs of your nonprofit. Contact them here to find the price that works best for you.

DNL OmniMedia

This section discusses a technology consulting resource for nonprofits.

Overview

From registering your domain name to designing your website, the expert nonprofit technology consultants at DNL OmniMedia will optimize your digital strategy for maximum outreach and engagement. In addition to nonprofit technology consulting services, the team offers a number of products including the:

  • Luminate Online donation web app to create a seamless donation experience for your donors.
  • Luminate Online email authoring tool to create emails quickly without writing a line of code.
  • Luminate Online member center web app to customize profiles to match your brand.
  • Luminate Online survey web app to connect with your audience anywhere.
  • MobileAction! customized fundraising app for nonprofits to improve your nonprofit’s fundraising and advocacy efforts.

Best for mid-sized to large nonprofits, the DNL OmniMedia’s mission is to help your nonprofit maximize technology for social good.

Why we love it

DNL OmniMedia makes your nonprofit’s technology work seamlessly for your audience and staff members. They want their clients to spend more time working to accomplish their goals and less time struggling with software and data.

Pricing

The services at DNL OmniMedia are tailor made to your organization, so pricing differs based on personal needs. Fill out a project form to begin!

Cornershop Creative

This section discusses a website development resource for nonprofits.

Overview

Cornershop Creative is a team of WordPress experts, specializing in nonprofit web design, development, and maintenance. They work to blend creativity with decades of combined coding experience. Their expertise will help to build your organization a beautiful, fast, accessible, secure, and SEO-optimized site.

Some services they provide are:

  • Custom web development for nonprofits
  • Hosting, support, and website maintenance
  • Nonprofit SEO and content strategy
  • CRM and campaign implementation 
  • Website optimization and digital strategy

Cornershop Creative is an organization well-equipped to assist your nonprofit with any online needs.

Why we love it

Cornershop Creative takes care of small details that often go under the radar. However, these are the important aspects that make a big difference in how successful a project is. The help of Cornershop Creative’s expert team will best position your nonprofit’s website for success.

Pricing

Cornershop Creative’s pricing plans are personalized to your organization’s needs. Let them know how they can help you here.


This section highlights the best fundraising resources for nonprofits.

Best Fundraising Resources for Nonprofits

Fundly

This section discusses a crowdfunding resource for nonprofits.

Overview

Fundly empowers organizations to support and nurture the causes they care about through crowdfunding. Crowdfunding provides the trust, transparency, and connections necessary to make your efforts instantaneously impactful and hyperlocal. Fundly helps fundraise for:

  • Creative projects
  • Disaster relief
  • Special events
  • Medical and health
  • Military
  • Nonprofits 

Overall, their team is dedicated to providing your nonprofit with the necessary tools to raise money for your mission.

Why we love it

Fundly helps your organization reach more donors and raise more money — a win-win! Through their website, the Fundly team of experts can help your nonprofit run a successful crowdfunding campaign. The principle of Fundly is designed to do good.

Pricing

Fundly offers simple pricing for all: platform fee (4.9%) + credit card processing fee (2.9%) + $0.30 per transaction.

Donately

This section discusses a peer-to-peer fundraising resource for nonprofits.

Overview

Donately is a donation platform made to help improve your donor experience, simplify your processes, and increase your nonprofit’s overall revenue. Donately offers tools to help your nonprofit grow online, such as custom donation forms, donor management tools, and more.

Their online platform makes donating a simple process for both you and your donors. This saves your organization time while creating more opportunities to reach your goals.

Why we love it

From customizable forms to full visibility of donor data, Donately is crafted to help nonprofits expand their impact through online fundraising. Nonprofits of all sizes can use Donately to simplify their online fundraising and improve overall donor experience.

Pricing

Pricing plans are designed to give any size organization great features at an affordable rate. Select the plan best for you

Handbid

This section discusses an auction fundraising resource for nonprofits.

Overview

Handbid helps nonprofits of all sizes adopt powerful, easy-to-use fundraising tools. Their auction software and bidding apps offer everything needed to maximize your nonprofit’s in-person, remote, and hybrid events. Some of these tools include:

  • Mobile bidding
  • Live streaming
  • Chat
  • Peer-to-peer fundraising 
  • Donation campaigns
  • Crowdfunding

Handbid is dedicated to helping organizations auction fundraise through transparent and respectful methods, all while providing excellent customer service.

Why we love it

Handbid is the all-in-one platform that can help your nonprofit collect donations, organize items, create a silent auction, and manage ticket sales and RSVPs. On average, Handbid generates 120% more bids per item and 60% increase in revenue per item compared to paper-based auctions. Their product gives your bidders the best user experience and you the auction management system of your dreams.

Pricing

There are many packages available for the services that best suit your organization’s needs. Look into one today!

Smartwaiver

This section discusses an online waiver resource for nonprofits.

Overview

Smartwaiver helps convert your safety and liability waivers into custom, digital versions. The waivers  can be signed at your location or online from any computer, tablet or mobile device. You can add a link or custom waiver widget to your website so customers can sign your electronic waivers directly from your website before they arrive at an event.

All signed waivers and participant information is stored in Smartwaiver’s secure online database where you can easily search for and find a waiver in seconds. Each time a participant signs and submits awaiver, your organization’s marketing database and intelligence expands. This data can be easily exported to a spreadsheet for clear and concise organization of information.

Why we love it

Smartwaiver offers many intuitive and powerful features that allow your organization to streamline operations. Some of these features include waiver:

  • Customization
  • Optimization
  • Collection
  • Management

Smartwaiver keeps their software simple and uses a customer-centric approach to ensure the best user experience.

Pricing

Smartwaiver offers a free 30-day trial. After your initial 30 days, pricing plans  depend on the number of waivers signed each month.

Jitasa

This section discusses a nonprofit accounting resource for nonprofits.

Overview

Jitasa’s mission is to improve the effectiveness and efficiency of nonprofits through affordable bookkeeping and accounting services. Your nonprofit can outsource these services to Jitasa and experience their team’s personalized approach. Some of their consulting services include:

  • Cloud-based accounting 
  • Chart of accounts setup or review
  • Account reconciliations
  • Monthly financial statements
  • Form 990s and 1099s
  • Audit preparation

Clients have free access to Quickbooks for nonprofits to ensure they have the necessary tools for effective financial record keeping and strategic planning.

Why we love it

With Jitasa, your nonprofit will have access to a fully staffed accounting team, enhanced internal controls, and experts who have seen it all. Working with a nonprofit accounting agency is ultimately the best way to support your organization’s finances. Keep your organization on track to accomplish your mission with the help of Jitasa so the stress of finances is not another burden you have to take on.

Pricing

Request a personalized quote for your organization today!

This section covers the best resources for nonprofit operations.

Best Nonprofit Operations Resources

RealHR Solutions

RealHR is the best HR resource for nonprofit organizations.

Overview

RealHR Solutions towers above the competition when it comes to nonprofit HR consulting. Since 2005, they have helped nonprofits streamline their HR operations, assess existing policies and procedures, and create new programs. 

RealHR tailors their support to small and mid-sized organizations looking to build or improve their human resources processes. Their customized services include:

  • Developing recruitment, hiring, retention, talent management, and compensation strategies 
  • Increasing HR capacity in preparation for growth or change
  • Setting up HR infrastructure to align best practices with organizational goals
  • Auditing and assessing existing HR practices and policies

With RealHR’s help, your organization can optimize your human resources programs to best accomplish your mission and goals.

RealHR offers a range of resources for your nonprofit’s HR needs.

Why we love it

RealHR Solutions understands that retaining and engaging those who believe in your organization’s mission is extremely important. Ultimately, that is the best way to accomplish your nonprofit’s goals. RealHR’s expert support and HR consulting services can help you get there.

Pricing

Pricing depends on your organization’s needs. Contact RealHR Solutions to learn more today.

Nonprofit.Courses

This section discusses an educational resource for nonprofits.

Overview

Nonprofit.Courses provides online training for nonprofits, their staff, boards, and volunteers. They aggregate thousands of videos, podcasts, books, and documents from around the world to educate nonprofit organizations.

Putting all of this content into one spot makes learning easy, as there are valuable resources available for anything your nonprofit may need.

Why we love it

With Nonprofit.Courses, organizations can select the courses that are right for them. This  expands your nonprofit’s knowledge base through a wide array of course offerings. Doing so will keep your organization up-to-date and best positioned for success.

Nonprofit.Courses’ content comes from more than 150 content experts with in-depth knowledge of nonprofit related disciplines.

Pricing

Most of the content is free or available for the “price” of signing up for their mailing list. Content experts offer in-depth expertise through Premium (paid) content.

Boardable

This section discusses a nonprofit board management resource for nonprofits.

Overview

Boardable is board management simplified. This software helps move your board from discussion to action. Boardable’s mission is to increase board member engagement. They offer integrated features for your entire meeting cycle, making meetings as efficient as possible

Some of these features include:

  • Pre-meeting preparation and collaboration that leads to success.
  • Streamlined meetings to create excitement and engagement.
  • Centralized and permanent records to drive accountability.

With the help of Boardable, your organization will be having efficient and effective board meetings in no-time.

Why we love it

Boardable’s board management and meeting software empowers boards, businesses, and nonprofits to be more productive and efficient. Boardable breaks down your meeting experience to the essentials, allowing your organization to focus on the most important matters. Boardable also integrates with Zoom. In our highly digital world, this is an added bonus.

Pricing

Boardable offers a 14-day free trial. After that, there are pricing plans based on various organization needs.

File990

This section discusses a nonprofit accounting resource for nonprofits.

Overview

File 990 is the fastest, safest and easiest way to e-file your IRS Form 990-N or 990 EZ return. Complete and submit your current and previous year’s forms directly to the IRS in minutes without the costs of working with a professional accountant. Your organization can receive an IRS acceptance notification on your dashboard within a few hours. File990 makes nonprofit accounting simple.

Why we love it

File 990 makes Form 990-N and 990 EZ e-filing easy. The software imports all relevant data about your nonprofit directly from the IRS database. They use bank-level security to keep your nonprofit’s information safe while e-filing your nonprofit’s taxes. This way, your nonprofit never has to worry about a breach of important information.

With their help, you will never file your 990-N and 990 EZ late again. File 990 saves your fiscal period and sends you a reminder when it’s time to file next year’s 990 forms. They even save your data, making the process seamless.

Pricing

The pricing is dependent on the type of form in use. It costs organizations $49.99 per filing for 990-N forms and $69.99 per filing for 990 EZ forms.

SalsaCRM

This section discusses a nonprofit CRM resource for nonprofits.

Overview

Salsa CRM is a donor management software that allows your organization to track supporters holistically. This promotes intelligent decision making to engage, retain, and connect with each donor. Salsa is powered by SmartEngagement Technology, which combines industry best practices with machine learning and automation features. This allows nonprofits to optimize their fundraising strategy and maximize limited time and resources.

Salsa offers rich donor profiles and intelligent reporting. This makes it possible for your organization to spend less time deciphering data and more time connecting with supporters. Salsa also provides automated and personalized messaging — including gift acknowledgements, fundraising appeals and advocacy campaigns— to ensure you never miss a prospective supporter.

Why we love it

By having a unified platform, your cultivation and communication efforts are seamlessly integrated for more relevant, timely, and compelling engagement. Salsa helps your team work smarter to accomplish more.

Pricing

Pricing varies based on donor list size. Contact for a personalized quote.

Mobilize

This section covers a volunteer management resource for nonprofits.

Overview

Mobilize helps mission-driven organizations manage events and recruit volunteers. Trusted by 3,000+ campaigns, nonprofits, advocacy organizations, unions, and more, Mobilize drives action from volunteers, advocates, and supporters at scale. They:

  • Make mobilizing easier. Save volunteer managers’ time with easy-to-use tools that automate routine tasks and integrate supporter data where they need it.
  • Empower supporters. Help supporters find the best opportunities for them, ensuring they sign up, show up, bring friends, and come back.
  • Form networks to supercharge impact. Through friend connections, personalized volunteer experiences, cross-promotion from partners, and the mobilize.us feed, working with Mobilize helps to uniquely increase long-term impact.

To set your organization up to attract volunteers and supporters, Mobilize is a valuable tool worth considering.

Why we love it

Mobilize allows your organization to:

  • Drive more actions more easily
  • Turn volunteers into donors
  • Grow your list
  • Build a community around your cause
  • Achieve your mission

With their help, you can turn your organization’s dreams into a reality.

Pricing

Mobilize lets your organization test the waters by offering a free demo or free trial account. This allows five members of your team to host your next five events or online actions (up to 50 signups or 500 petition signatures) for no charge.


This section covers the best free resources for nonprofits.

Free Resources for Nonprofits

Fundraising Letters

This section discusses a fundraising letters resource for nonprofits.

Overview

 

Fundraising Letters offers letters for every occasion and cause. Fundraising Letters is a project put together by experts to help individuals and organizations effectively communicate with their supporters. They provide fully written, easily-modifiable letter templates to boost your communication efforts. Some fundraising categories they cater to include:

  • Basic fundraising
  • Matching gifts
  • Sponsorship letters
  • Donation requests

With their assistance, you will never have to experience writer’s block again!

Why we love it

There are many reasons to love Fundraising Letters, but here are a few big ones:

  • Time saved: Letters are all pre-written and easily modified to match your organization’s needs. Just pick the template that’s right for you and have your finalized letters written within minutes.
  • Powerful and effective: Tell your story. Connect with supporters. Raise money for your cause.
  • Perfect for all causes: Letters will help take your outreach to the next level.

With the help of these fundraising experts, your organization will optimize communications between its donors and supporters.

Pricing

The services of Fundraising Letters are completely free!

Bonfire

This section discusses a t-shirt fundraising resource for nonprofits.

Overview

Bonfire makes designing, selling, and ordering custom shirts easy. They handle payment processing, order fulfillment, and custom service so you can focus on connecting with your community. Organizations can:

  • Sell shirts through an online campaign. Sell custom products online by creating your own campaign page where anyone can check out. When your campaign ends, they ship products directly to your buyers and send you the profits.
  • Open a free online store. Make it easy for users to browse all of the custom shirts and apparel you’ve designed by creating an online store. They’re free to make and simple to tailor to your brand.
  • Order custom shirts. Order direct and take advantage of bulk discounts – perfect for events, on-site inventory and any occasion calling for premium custom shirts.
  • Fundraise with custom shirts. Easily raise money for your community by selling custom shirts. Perfect for individuals, groups, causes and nonprofits. No inventory needed — Bonfire does all the work!

Bonfire will help your organization and its community support your mission in style.

Why we love it

Bonfire is your exclusive merchandise partner for product drops that connect your organization with its supporters. They offer responsive customer support and an easy solution for community fundraising. Organizations can fundraise online by selling apparel, totes, hats, mugs, and more! In all, Bonfire is your home for custom products.

Pricing

Because you don’t need to purchase the shirts in advance, there is no cost for your nonprofit. Bonfire offers a pricing calculator tool to determine personalized revenue for your organization.

ShopRaise

This section discusses an online shopping fundraising resource for nonprofits.

Overview

ShopRaise allows individuals to support your cause by shopping. No matter what it may be, the ShopRaise app lets supporters donate a portion of their purchases to your cause. With their help, everyday shopping turns into support for your favorite organization at no additional cost.

Consumers can choose any cause or mission to support. They can even create their own. Consider adding ShopRaise to your organization’s fundraising efforts to turn everyday shopping into support for your cause.

Why we love it

The ShopRaise app is easy and free. All users need to do is:

  1. Download the app.
  2. Shop using the ShopRasie mobile app or browser extension at almost 1,000 retailers such as Walmart, Kohl’s, Home Depot, and Petsmart.
  3. Raise up to 10% on each transaction and see contributions make a difference.

ShopRaise is a simple way to engage supporters through everyday shopping and raise funds for your cause.

Pricing

ShopRaise poses no cost to your organization!

This section provides additional assistance for researching resources for nonprofits.

Wrapping Up

With the help of these valuable resources, your organization will be best positioned for success. If you would like to research further, here are some additional resources to look into:

This graphic links readers to the assistance of a nonprofit ad grant agency.

Read up on top peer-to-peer platforms that help double donations and improve fundraising.

Peer-to-Peer Platforms | 14 Picks That Double Your Donations

Peer-to-peer fundraising is a powerful form of nonprofit fundraising in which organizations equip their supporters to raise money on their behalf. In order to do so effectively, these dedicated individuals require the right tools⁠—or peer-to-peer platforms⁠—to manage their fundraising from start to finish.

This fundraising strategy (also referred to as social fundraising or P2P giving) enables nonprofits to reach larger audiences, engage with new supporters, and raise a ton of funding for their causes.

The first step? Determining the best solution for your team⁠and there are a lot of software choices to explore. That’s why, here at Getting Attention, we’ve crafted this useful guide with reviews of powerful providers. We’ll cover the following:

  1. CharityEngine
  2. Classy
  3. Click & Pledge
  4. Donately
  5. DonorDrive
  6. Fundly
  7. GiveWP
  8. iDonate
  9. OneCause
  10. Neon Fundraise
  11. nSpire
  12. Qgiv
  13. Salsa Labs
  14. Soapbox Engage

These peer-to-peer platforms will equip any nonprofit with the tools they need to raise more through social fundraising strategies. And when you prioritize solutions that offer corporate matching gift functionality as well, you can set your teams up for even greater success.

Are you ready to explore our alphabetized catalog of top suggestions? Let’s dive in!

CharityEngine is one of our favorite peer-to-peer platforms.

1. CharityEngine

CharityEngine is an all-in-one nonprofit donor management and fundraising platform designed to aid organizations in a wide range of fundraising efforts. Within their greater online fundraising solution is an innovative peer-to-peer platform that is ready to provide groups and individual fundraisers with the powerful software they need to succeed.

Key peer-to-peer features of the CharityEngine platform include personalized campaign microsites, event management integrations, customizable team and personal fundraising pages, and strategic fundraising goal-tracking tools.

Plus, CharityEngine encourages matching gifts within peer-to-peer campaigns, made possible through a seamless integration with Double the Donation’s matching gift automation tool. With 360MatchPro by Double the Donation integrated with your campaign pages, donors will be prompted to enter their employment information upon submitting their gifts. This will encourage more individuals to request matches and lead to increased match revenue overall.

Classy is one of our favorite peer-to-peer platforms.

2. Classy

Classy is a comprehensive online fundraising solution complete with peer-to-peer functionality and a mission to accelerate social impact. Since its foundation, the Classy platform has partnered with over 6,000 nonprofit organizations to collect and process more than $3 billion in donation revenue.

Classy’s top peer-to-peer features include mobile-responsive and easily editable fundraising pages for individuals and teams, built-in tips and expert fundraising guidance, automated email workflows to coach, motivate, and thank volunteer fundraisers, and built-in social and text sharing.

To increase matching gift funding in the peer-to-peer giving process, Classy integrates with industry-leading matching gift software provider, Double the Donation. When donors give, they’re presented with matching gift information within the online donation form and confirmation page, along with follow-up outreach after making their donation. The more donors are aware of matching gift opportunities, the more matches you can secure for your cause!

Click & Pledge is one of our favorite peer-to-peer platforms.

3. Click & Pledge

Click & Pledge is a powerful online fundraising platform available to help nonprofits and their dedicated supporters set up and manage effective fundraising campaigns. With a wide range of solutions, including peer-to-peer, in-person, video, event, text fundraising, and more, Click & Pledge has assisted more than 20,000 nonprofit causes to raise over $1 billion overall.

Among other fundraising solutions, Click & Pledge’s peer-to-peer platform incorporates top features such as SEO-optimized fundraising pages, goal and progress tracking through campaign meters, and custom reports and real-time dashboards.

Click & Pledge integrates with Double the Donation as well to provide users with best-in-class matching gift fundraising software. As donors complete their online peer-to-peer giving forms, users are encouraged to enter their employer’s name in an optional search field. If completed, automated follow-ups are triggered via email to encourage donors to take the next steps and request their company match. The easier it is for donors to complete the matching gift submission process, the more matches you’ll likely receive.

Donately is one of our favorite peer-to-peer platforms.

4. Donately

Donately is an online solution dedicated to creating innovative and effective online donation forms and fundraising pages. Working with all sorts of nonprofits, churches, businesses, and agencies, this fundraising solution aims to simplify the donation process on both the donors’ end and the organization’s.

Donately’s intuitive tools include a powerful peer-to-peer platform with features such as cohesive fundraising pages that are branded to the organization with personalized aspects from each individual, fundraiser progress tracking bars, and social sharing tools to further spread the word about your campaign.

Since matching gifts are such an easy way to increase campaign revenue without having to reach even more individual donors, Donately integrates with Double the Donation to offer innovative matching gift functionality in their donation process. As supporters complete their donations, they’re encouraged to enter their employer name to be provided with company-specific matching gift information following the transaction. This significantly increases awareness surrounding matching gift programs, leading to boosted engagement and additional corporate matches.

DonorDrive is one of our favorite peer-to-peer platforms.

5. DonorDrive

DonorDrive is an online fundraising platform that works with nonprofits, healthcare organizations, and higher education institutions to simplify online giving and assist in raising more for their causes. With a charity fundraising app, virtual campaign functionality, online donation campaigns, peer-to-peer giving, and more, DonorDrive users have the tools they need to power their missions effectively.

Within the peer-to-peer giving realm, DonorDrive offers top features such as personalized coaching, social media integrations, flexible event configuration, automated communication, and real-time data insights.

Not to mention, DonorDrive partners with Double the Donation⁠—the leading provider of matching gift software⁠—to incorporate matching gift fundraising into their online donations and peer-to-peer processes. Within the online giving form, donors are asked to enter their employer’s name. If they do so, they’ll receive company-specific matching gift guidelines and links to their employer’s submission forms upon completing their donation transaction. Eligible donors are encouraged to pursue a company match for your organization, which drives additional revenue to your mission.

Fundly is one of our favorite peer-to-peer platforms.

6. Fundly

Fundly is an easy-to-use crowdfunding and peer-to-peer platform for nonprofits and individual fundraisers alike. Fundraisers on Fundly can easily get started raising money for just about any cause they’d like, as well as effortlessly enlist dedicated supporters to join the campaign.

Fundly’s peer-to-peer platform features include a built-in event module, donor density geographic heat maps, individual cause pages, giving levels and incentives, embeddable campaign cards and buttons, and seamless Facebook integrations.

In order to provide best-in-class matching gift functionality in their peer-to-peer campaigns as well, Fundly integrates seamlessly with Double the Donation’s matching gift software. Donors are encouraged to enter their employer’s name during the donation process and are then met with targeted matching gift details on the confirmation page and in email follow-ups. By identifying more match-eligible donations, the integration aids in driving additional matches and boosting total revenue.

GiveWP is one of our favorite peer-to-peer platforms.

7. GiveWP

GiveWP is a fantastic WordPress donation plugin option that enables all sorts of groups and organizations to raise money for their mission needs. This open-source suite of tools makes fundraising quick and easy with the goal of “democratizing generosity.” Plus, they offer powerful add-ons to the basic solution with peer-to-peer giving, recurring donations, marketing tools, and more.

Top features of GiveWP’s peer-to-peer platform include fundraising goal progress bars for individuals, teams, and total raised, social sharing abilities with built-in calls-to-action, donation flexibility with funds and designations, integrated sponsorship information, and tribute giving functionality in memory of loved ones.

Additionally, GiveWP integrates with the top matching gift software provider, Double the Donation, to provide users with best-in-class matching gift software alongside their peer-to-peer fundraising tools. During the donation process, supporters are encouraged to enter their employer’s name in an embedded search widget. For those who do, they’re met with targeted match guidelines and forms on the confirmation page, driving next steps and motivating donors to complete the match process for your organization. Thus, resulting in free matching gift revenue and increased donor engagement.

iDonate is one of our favorite peer-to-peer platforms.

8. iDonate

iDonate is a modern digital giving solution designed for today’s nonprofits and other charitable organizations to grow their online giving and better reach dedicated supporters. This powerful suite of fundraising software encompasses peer-to-peer fundraising, web and mobile giving, and event management tools for big results.

Their peer-to-peer platform incorporates top features such as a comprehensive fundraiser command center, campaign management with real-time data metrics, and easy campaign building and editing tools for individual fundraisers.

Plus, iDonate offers matching gift fundraising tools through a powerful integration with Double the Donation, enabling organizations to raise more through corporate gift-matching without the added hassle. Organizations that utilize this functionality can choose to embed an interactive matching gift search tool in their donation form or confirmation page. When donors enter their employer’s name in the search widget, they’ll receive company-specific matching gift information via email follow-ups. Donors will be more likely to follow through with the match request process thanks to automated communications, and you’ll receive more completed company matches for your cause.

OneCause is one of our favorite peer-to-peer platforms.

9. OneCause

OneCause is an online fundraising and event solution that has grown from a mobile bidding tool to a comprehensive giving platform with abilities for online donations, peer-to-peer fundraising, auction and event management, and more. Since its launch, OneCause has facilitated more than $3 billion in charitable donations from 2.5 million supporters and 20,000 fundraisers.

The OneCause peer-to-peer fundraising platform leverages key features such as dedicated ambassador fundraising, run/walk/ride management, social listening and engagement feeds, gamification through motivation and rewards, and more.

OneCause also incorporates matching gift fundraising in their peer-to-peer software through a native integration with Double the Donation’s 360MatchPro. This partnership aids in collecting donors’ employment information, screening for match-eligible supporters, and providing detailed next steps and links to online forms to encourage donors to submit their matches. By leveraging these tools, organizations identify more matches and secure additional revenue in terms of both company matches and increased individual gifts.

NeonFundraise is one of our favorite peer-to-peer platforms.

10. Neon Fundraise

Neon Fundraise is a product of Neon One, a nonprofit software company with innovative software for donor management, online fundraising, program management, events, web development, and more. Within Neon Fundraise are powerful solutions to manage peer-to-peer and DIY fundraising, virtual events, online donation pages, and ticketing.

Their peer-to-peer platform, in particular, offers top features such as experience-based fundraising, a frictionless, secure donation process for supporters, and automated workflows for receipting, registrations, and other repetitive communications.

To boost revenue and save additional time and resources, Neon Fundraise also integrates with 360MatchPro by Double the Donation to enable innovative, effective, and automated matching gift practices. By securing donor employment information and driving supporters to request more matches, these tools often lead to increased funding and better donor relations overall.

Check out nSPIRE's peer-to-peer fundraising platform.

11. nSpire

Omniweb nSpire is an online donations tool and donor portal from TQI Solutions, a digital agency dedicated to technology, quality, and innovation. This online fundraising platform provides nonprofits with easy-to-use software that prioritizes the donor experience and emphasizes the story behind the fundraising organization.

nSpire’s peer-to-peer fundraising functionality incorporates key features such as easy campaign setup and editing for fundraisers, detailed progress reports toward fundraising goals, dollar amount presets with impact descriptions, and informative fundraising pages with frequently asked questions and top sustainers.

Not to mention, nSpire’s platform integrates with matching gift software from Double the Donation to increase awareness of matching gift opportunities among donors and drive additional match revenue. Donor information is scanned for employment markers that signify match-eligible gifts, which are then followed up on to encourage individuals to request company matches from their participating employers. More matches = more money toward your cause!

Check out Qgiv's peer-to-peer fundraising platform.

12. Qgiv

Qgiv is a powerful fundraising platform designed to assist nonprofit organizations with the tools they need to collect charitable donations online, in-person, and over text.

Qgiv’s peer-to-peer portion of the platform includes top features such as event management for runs, walks, rides, and other pledge-based experiences, intuitive online stores to sell event sponsorships and nonprofit merchandise, email and social media tools to increase reach and awareness of current campaigns, and branded, customizable team and individual fundraising pages.

Additionally, Qgiv’s peer-to-peer platform offers top-notch matching gift features through a native integration with 360MatchPro by Double the Donation. Together, these tools work to identify corporate match-eligible gifts, encourage donors to secure company matches, and increase matching gift (and overall fundraising) revenue significantly.

Check out Salsa's peer-to-peer fundraising platform.

13. Salsa Labs

Salsa Labs is an all-in-one online fundraising solution built on modern, cutting-edge technology to provide nonprofit users with donor management, fundraising, advocacy, event coordination, and marketing automation.

Salsa’s fundraising and engagement system, Salsa Engage, includes comprehensive peer-to-peer functionality that enables organizations to enlist dedicated supporters to fundraise on their behalf. Salsa’s peer-to-peer features include customizable team and individual fundraising pages, targeted donor communications, coaching and fundraiser support, and complete virtual and in-person event management.

To increase matching gift revenue and drive additional donor engagement, Salsa Labs partners with Double the Donation to offer innovative matching gift fundraising tools that work alongside their peer-to-peer software. 360MatchPro by Double the Donation leverages data collected through online donation forms to identify match-eligible gifts and drive these matches to completion. This allows organizations to collect more in matching gift funds and enables donors to make significantly larger impacts on charitable missions that they care about.

Check out Soapbox Engage's peer-to-peer fundraising platform.

14. Soapbox Engage

Soapbox Engage is a nonprofit technology company with a wide range of solutions for fundraising, events, class registrations, directories, advocacy, and more. This powerful platform is built to integrate seamlessly with Salesforce’s Nonprofit Success Pack and Microsoft Dynamics’ Fundraising and Engagement tools.

Soapbox offers intuitive peer-to-peer functionality as well, with key features such as unlimited peer-to-peer campaigns, personal and universal fundraising goal tracking, customizable appeals that maintain an organization’s overarching mission, and seamless donor data collection and reporting.

In terms of matching gift functionality, Soapbox Engage partners with Double the Donation to provide nonprofit users with top-of-the-line matching gift solutions that integrate seamlessly into their peer-to-peer tools as well. Thanks to this partnership, nonprofits identify more match-eligible gifts, and donors secure more corporate match revenue for the causes they care about.


Social fundraising can bring your nonprofit strategy to the next level, but equipping your supporters with the most effective and most intuitive peer-to-peer platforms is a must. Once you have the fundraisers and the tools you need, you’ll be all set to launch and manage a lucrative campaign. Good luck!

Looking to learn more? Browse these additional fundraising and marketing resources for nonprofits:

Explore our favorite online donation tools that can help match nonprofit donations.

Online Donation Tools | 18 Choices That Help Match Gifts

Nonprofits of all shapes and sizes utilize online donation tools to collect and process financial contributions from supporters. At Getting Attention, we’ve compiled this list of top solutions, complete with summaries, reviews, and features of eighteen fantastic software providers.

Our favorite online donation tools include:

  1. Blackbaud
  2. CharityEngine
  3. Classy
  4. Click & Pledge
  5. Donately
  6. DonorDrive
  7. DonorPerfect
  8. Engaging Networks
  9. Fundly
  10. Fundraise Up
  11. Funraise
  12. iDonate
  13. Givebutter
  14. Qgiv
  15. RaiseDonors
  16. Salsa Labs
  17. Soapbox Engage
  18. Virtuous

Whether your organization is looking to get started with a digital fundraising platform for the first time or simply aiming to upgrade an existing system to unleash increased functionality, our list of top providers is here to help. And remember⁠—you’ll want to keep an eye out for fundraising software that will assist your team in boosting matching gift revenue as well.

Ready to drive digital fundraising revenue with top online donation solutions? Let’s jump in with the first review of our suggested solutions.

Blackbaud is one of our favorite online donation tools.

1. Blackbaud

Blackbaud is a vast nonprofit technology company that provides organizations with powerful online donation tools, innovative donor management systems, effective marketing solutions, and more since 1981. Among their fundraising solutions are Blackbaud Online Express, Blackbaud Luminate Online, and Blackbaud TeamRaiser⁠—each of which enables nonprofits to collect online donations for their causes.

Although functionality varies between their various products, key features across Blackbaud’s online donation tools include easy-to-build, flexible online giving forms, pre-designed and mobile-friendly form templates, consistent branding, and data analytics.

Many of Blackbaud’s online fundraising products (including Online Express, Luminate Online, and Raiser’s Edge NXT) also integrate with Double the Donation’s matching gift fundraising software to boost awareness and encourage donors to submit match requests. When donors are motivated to secure company matches for their favorite causes, they’ll stretch their impact farther and deliver more dollars to charitable organizations like yours.

Learn more about the product or get a demo today!

CharityEngine is one of our favorite online donation tools.

2. CharityEngine

Initially providing technology to businesses and nonprofits since 1999, CharityEngine has exclusively focused on nonprofit solutions since 2013. This online fundraising platform offers both donor management and online donations in addition to marketing, event management, workflow automation, and more.

Top features of CharityEngine’s online donation tools include one-time and monthly giving functionality, integrated and secure processing for credit card, ACH, and PayPal payments, and custom form builders.

And if you’re wondering, CharityEngine integrates with Double the Donation’s matching gift software as well, providing users with best-in-class 360MatchPro functionality. This comprehensive tool allows organizations to screen for match-eligible donations, automatically follow-up with donors, and drive more matches⁠—and more match revenue⁠—for charitable causes.

Learn more about the product or get a demo today!


Classy is one of our favorite online donation tools.

3. Classy

Classy was founded in 2006 as a nonprofit event-hosting platform which has since expanded to become an all-in-one fundraising solution and provide organizations with online donation tools, peer-to-peer fundraising, and donor data management.

Among Classy’s key features include mobile-optimized design, modern and cohesive branding, campaign progress bars, social fundraising activity walls, custom questions and donation amounts, and more.

Plus, Classy emphasizes matching gift opportunities by working seamlessly with Double the Donation’s matching gift automation tool, 360MatchPro. With this software, Classy clients are able to embed a matching gift search tool directly within their online donation forms, providing each donor with the opportunity to determine their matching gift eligibility. The more donors are aware of matching gifts and how they work, the more likely they are to secure this additional revenue source for your organization.

Learn more about the product or get a demo today!


Click & Pledge is one of our favorite online donation tools.

4. Click & Pledge

Click & Pledge was founded in 2000 as a way to provide their local United Way with easy online donation tools to increase fundraising efforts. In the decades since, this platform has grown to collect over $1 billion in donor funding across more than 20,000 causes.

Top Click & Pledge features include customizable online donation pages with click-and-drop editing functionality, options to embed forms as an iFrame, overlay, or secure standalone link, and recurring gift abilities with flexible options and frequencies.

Click & Pledge also offers matching gift solutions through a technical partnership with Double the Donation’s matching gift automation tool, 360MatchPro. With these integrated solutions, organizations using Click & Pledge can easily embed Double the Donation’s matching gift search tool in their online giving forms, which collects employment data and triggers automated follow-ups. As a result, more donors will be aware of matching gifts (and their employers’ programs in particular) which leads to increased match revenue overall.

Learn more about the product or get a demo today!

Donately is one of our favorite online donation tools.

5. Donately

Founded in 2013, Donately began as a partnership with creative agency Fifty & Fifty to provide nonprofit organizations with easy online donation tools and close the gap in the online fundraising software market. Designed with simplicity and user-friendliness in mind, Donately now serves over 1,000 charitable organizations.

These powerful features include custom donation forms, text messaging and mobile giving, beautifully designed landing pages and campaign hubs, and secure payment processing through credit card, ACH, or PayPal.

In addition, Donately offers matching gift fundraising functionality thanks to an integrated solution with Double the Donation. This way, nonprofit users can easily incorporate matching gifts throughout the donation process, providing donor touchpoints within the online donation form, confirmation page, email follow-ups, and more. By doing so, organizations increase awareness of matching gifts and drive a significantly higher number of matches to completion.

Learn more about the product or get a demo today!


DonorDrive is one of our favorite online donation tools.

6. DonorDrive

With roots stretching back to 1997, DonorDrive (formerly known as Global Cloud) is a nonprofit fundraising platform that aims to make giving as easy as possible. Through custom charity fundraising apps, donation campaigns, virtual fundraising, and peer-to-peer efforts, DonorDrive enables organizations to receive support in a wide variety of ways.

Top features of DonorDrive’s online donation tools include same-day payment transfers, mobile-friendly, visually appealing, and coding-free donation pages, flexible giving methods, real-time campaign insights, and more.

To raise even more, DonorDrive offers a native integration with Double the Donation’s best-in-class matching gift automation solution. The partnership with 360MatchPro by Double the Donation allows users to incorporate matching gift reminders within the donation process, on the confirmation page after submitting their gift, and through automated email outreach. This enables DonorDrive clients to identify match-eligible donations within the platform and collect more dollars for their missions.

Learn more about the product or get a demo today!

DonorPerfect is one of our favorite online donation tools.

7. DonorPerfect

After initially being founded in 1985 as a way for a small number of nonprofits to computerize their fundraising records, DonorPerfect was bought by SofterWare in 1989. Since then, they’ve grown to one of the largest fundraising platforms available to organizations of all shapes and sizes.

DonorPerfect’s online donation tools encompass several key features, including embeddable, branded donation forms, intuitive customization abilities with an easy-to-use drag-and-drop builder, suggested giving levels, and recurring gift functionality.

In order to provide matching gift fundraising abilities, DonorPerfect has partnered with Double the Donation to help market matching gifts throughout the online donation process using automated email outreach and more. This enables organizations to raise more in matching gift funding and build better relationships with individual and corporate donors.

Learn more about the product or get a demo today!

Engaging Networks is one of our favorite online donation tools.

8. Engaging Networks

First created in the UK in the year 2000, Engaging Networks has since expanded to power organizations and reached over 10 million users in more than 190 countries across the globe. In the decades since, they’ve continued to pride themselves on their ongoing innovation, with new features and upgrades being released on a regular basis.

Among these top features include online donation tools that support any language or currency, single or multi-step donation forms with native A/B testing, simple recurring gift management for both fundraisers and donors, and one-click giving for returning supporters.

Thanks to a partnership with Double the Donation’s automated matching gift tool, 360MatchPro, Engaging Networks provides integrated matching gift fundraising functionality alongside their online donation tools. This allows nonprofits to encourage matching gifts among donors, leading to improved matching gift conversion rates and increased match revenue overall.

Learn more about the product or get a demo today!

Fundly is one of our favorite online donation tools.

9. Fundly

Founded in 2009, Fundly is a powerful fundraising solution with crowdfunding and peer-to-peer campaign functionality for nonprofit organizations, individual fundraisers, and anyone in between.

Fundly’s online donation tools offer top features such as customizable, mobile-friendly donation pages that work on any browser or device, social fundraising abilities with social media sharing buttons and updating campaign walls, and a free Fundly iOS mobile app for easy campaign management.

To provide its clients with matching gift functionality as well, Fundly offers a native integration with the top matching gift software provider, Double the Donation. When Fundly users enable Double the Donation’s search tool on their online donation forms, they can boost awareness of this underutilized giving opportunity to donors and raise more for their missions in company match revenue.

Learn more about the product or get a demo today!

Fundraise Up is one of our favorite online donation tools.

10. Fundraise Up

Fundraise Up, created in 2018 in response to poor donation form experiences from a donor’s standpoint which uncovered a clear technology gap, is a modern solution with easy-to-use online donation tools and more.

Top Fundraise Up features include animated and sticky donation buttons that can be easily placed on any page of your website, pop-up donation reminders and message bars, customizable and embeddable donation forms, and gamification tools like goal meters, stat counters, and impact sliders.

Fundraise Up offers an innovative and seamless integration with Double the Donation’s 360MatchPro to equip nonprofit users with matching gift abilities. This partnership allows organizations to embed a matching gift search widget in their online donation forms. Plus, it even incorporates unique matching gift upsell features that assist in both boosting initial donations and driving more matches.

Learn more about the product or get a demo today!


Funraise is one of our favorite online giving tools.

11. Funraise

Founded in 2015 by nonprofit staff members looking for an improved way to raise money online, Funraise is a powerful online donation tool aiming to do just that. This all-in-one fundraising platform encompasses online donation forms and pages, peer-to-peer and social fundraising, donor management and reporting, and more.

Funraise’s online donation tools offer innovative features such as customizable and embeddable giving forms, mobile-friendly fundraising solutions to reach donors where they are, visually appealing fundraising website templates, and recurring gift functionality.

Not to mention, Funraise enables clients to make the most of matching gift fundraising through a seamless integration with industry-leading matching gift software provider, Double the Donation. Equipped with Double the Donation’s embeddable matching gift database, organizations can increase awareness about company gift-matching among donors and drive additional corporate revenue for their causes.

Learn more about the product or get a demo today!

iDonate is one of our favorite online donation tools.

12. iDonate

Since 2011, iDonate aims to make digital fundraising easy and accessible for all kinds of nonprofit organizations and supporters. As a result, iDonate is a powerful fundraising platform that offers traditional online donation tools, text-to-give functionality, peer-to-peer giving, event fundraising, and more.

This innovative solution incorporates top fundraising features, including embeddable and customizable online giving forms, mobile-first fundraising design, seamless designated fund abilities, multiple gift types, and recurring donation management.

iDonate also incorporates corporate matching gift fundraising into their online donation system through a native integration with Double the Donation. By partnering with Double the Donation’s matching automation software, 360MatchPro, iDonate clients can embed a searchable matching gift database widget on their online donation forms or confirmation pages. When donors interact with the widget, automated matching gift follow-ups are triggered through email, encouraging individuals to secure company matches and do more for your cause.

Learn more about the product or get a demo today!

Givebutter is one of our favorite online donation tools.

13. Givebutter

Givebutter began in 2016 as an idea by a group of students to create an improved crowdfunding platform for students and student groups to raise money for their various needs. In the years since, it has continued to expand to become one of the top providers of low-cost online donation tools in the space.

Among Givebutter’s most noteworthy features include real-time and dynamic social feeds to leverage social proof, personalized links and pages, multi-team fundraising, and goal bars and countdowns for increased gamification.

And thanks to a native integration with leading matching gift provider, Double the Donation, Givebutter clients can easily leverage matching gift promotion within the online donation process. If donors select their employer when prompted on a Givebutter donation form, they’ll be provided with a direct link to that company’s matching gift request form on the confirmation page. This increases awareness surrounding matching gifts and results in more corporate dollars flowing to nonprofit organizations.

Learn more about the product or get a demo today!

Qgiv is one of our favorite online donation tools.

14. Qgiv

Founded in 2007, Qgiv was built as a way for nonprofits, faith-based organizations, and political groups to accept donations and other payments online. Since then, Qgiv has grown to be a leading online fundraising software company with innovative solutions for donations, events, data management, and more.

Top features of Qgiv’s online donation tools include fully branded donation forms with single-step or multi-step layouts, customizable fields relying on conditional logic to collect the right donor data for your needs, and automated, personalized email receipts and donor communications.

Qgiv encourages organizations to promote matching gift opportunities as well, and the process is streamlined from start to finish, thanks to an integration with Double the Donation. When organizations enable matching gift functionality through 360MatchPro by Double the Donation, they can easily promote match opportunities throughout the giving process, trigger automated follow-ups, and drive total revenue and engagement.

Learn more about the product or get a demo today!

RaiseDonors is one of our favorite online giving tools.

15. RaiseDonors

RaiseDonors was created more than six years ago to equip donor-centric nonprofit organizations with powerful online donation tools to raise more. Plus, their software integrates with various CRMs, payment processors, email marketing tools, and data analytics systems to provide a seamless technological experience.

Popular RaiseDonors features include a fast, flexible donation page builder, automated and personalized thank-you pages and follow-up emails, prepopulated forms with donor data, flexible payment methods and currencies, and incentive offers to encourage larger donations.

And thanks to the RaiseDonors and Double the Donation integration, organizations can quickly and easily enable matching gift automation within the online donation process. Donors will be met with matching gift information on the online donation form and confirmation page and again through automated email outreach. These additional touchpoints drive matching gift revenue, equipping nonprofits to close the knowledge gap and make the most of this underutilized source of funding.

Learn more about the product or get a demo today!

Salsa is one of our favorite online giving tools.

16. Salsa Labs

Founded in 2003, Salsa Labs is a technology company that is dedicated to providing charitable organizations with innovative fundraising, advocacy, and engagement solutions. In 2015, Salsa merged with DonorPro to enable premier donor management functionality as well.

Salsa’s online donation tool, Salsa Engage, incorporates key features such as beautifully designed, customizable giving forms, an easy-to-use visual form designer, machine learning and formula-driven fundraising asks, text campaigns, and more.

Salsa also integrates with 360MatchPro by Double the Donation to provide users with comprehensive matching gift functionality. This partnership allows nonprofits to automatically screen donor data for match-eligible supporters and drive matches through personalized outreach, resulting in increased revenue with little to no time and effort required.

Learn more about the product or get a demo today!

Soapbox is one of our favorite online giving tools.

17. Soapbox Engage

Soapbox Engage was created in 1999 in response to a widening technology gap noticed by nonprofit organizations across the globe. As a part of the PICnet information technology ecosystem, Soapbox works to deliver easy-to-use fundraising apps and solutions to nonprofits of all shapes and sizes.

A few of Soapbox Engage’s most integral features include real-time donation form integrations with Salesforce and Microsoft Dynamics, flexible payment options from Authorize.net, Braintree, CyberSource, iATS, PayPal, Stripe, and TouchNet, and peer-to-peer campaign management.

Plus, Soapbox Engage offers a matching gift integration as well, partnering with industry-leading matching gift software provider, Double the Donation. 360MatchPro by Double the Donation works seamlessly alongside the Soapbox donation app to remind donors of matching gifts at multiple touchpoints, provide company-specific instructions and next steps, and more. The easier it is for donors to request matches from their employers, the more you’ll likely receive for your cause.

Learn more about the product or get a demo today!


Virtuous is one of our favorite online giving tools.

18. Virtuous

The Virtuous fundraising platform was built in 2014 with an aim to grow generosity worldwide through simplified online giving experiences. This comprehensive solution incorporates a powerful nonprofit CRM, numerous automated workflows, marketing and event management, and giving solutions.

Online donation tools from Virtuous offer key features such as smart gift suggestions, intuitive online donor portals, personalized and frictionless giving experiences, and custom donation form and page builders.

Virtuous also offers innovative matching gift functionality through an integration partnership with Double the Donation. Thanks to this solution, Virtuous clients can easily incorporate Double the Donation’s search plugin in their online donation pages, prompting donors to select their employer with an optional donation form field. If a donor finds their company, automated emails are triggered to inform the donor about their match-eligible donation. This increases the total number of matches secured overall while providing new and impactful engagement opportunities as well.

Learn more about the product or get a demo today!


As digital fundraising becomes increasingly prevalent across the nonprofit sector, the need for effective online donation tools is more important than ever before.

We’ve run through several of our favorite fundraising solutions above⁠. Now, it’s time to choose the software that’s right for your organization and get set up with powerful virtual fundraising practices for your team. Good luck!

Learn even more about nonprofit fundraising and donor engagement with our other educational resources:

Make your organization events more effective with these tools.

Two Don’t-Miss Tools for More Effective Organization Events

Since the COVID-19 pandemic, the nonprofit industry has seen a shift to more virtual and hybrid events alongside fully online fundraisers. In a time when we’ve become accustomed to virtual interaction, face-to-face gatherings can be more impactful than ever.

Building relationships and community online is crucial for spreading your organization’s reach and expanding your membership. But the value of face-to-face engagement can’t be replaced. In-person gatherings often bring a movement or a campaign to the next level, further engaging your members.

Here are two tools we’ve discovered that will help you take your organization’s events to the next level.

1. Event Management Software

Event management platforms are one of the more crucial components of planning your event. Whether you’re planning, hosting, or evaluating the success of an event, you’ll need event management software to help you along the way.

Fonteva’s Salesforce event management software guide walks through how to utilize association management software for your next event:

  • Create guest lists. Choose who to invite and create separate lists for attendees based on tracks of the event you want them to attend.
  • Track registration. Keep track of registrants during your planning process to ensure your venue and sessions can properly accommodate your members and attendees. This can also help you determine how much you need to continue promoting your event leading up to the date.
  • Create event sessions and guest seating. Divide attendees into groups, create seating charts, and set table numbers to further organize your event data.
  • Ensure simple payment processing. Process registration, eCommerce purchases, and donations all through your event management software. Be sure that your processor is PCI compliant to ensure data security.
  • Generate custom reports. Evaluate your event’s success by running revenue and registration reports on the data collected. You can also analyze which aspects of your event worked the best.
  • Send follow-up communications. Reach out to your attendees following the event to highlight the success of the day, thanking them for their time and participation. You can also inquire with attendees for feedback to improve future events.

When you choose the right event management solution for your organization, you’ll be able to customize the features to help you plan a range of activities from conferences to networking events to virtual panels to fundraisers.

With event management software you can increase the ROI for your event while creating a memorable experience for your members and attendees. Because event management software also stores member data, you can save attendee contact preferences, financial information, and other important information for later use. This data can be used to plan future events.

2. Graphic Design Services

Graphic design should be a part of all of your marketing materials. Skillful visual aesthetics can enhance your brand identity when standardized logos, graphics, and color schemes are implemented across all your marketing materials.

Graphic design requires experience and time. It can be expensive to troubleshoot if you are unsure of what you’re doing. Seasoned graphic design companies and professionals can work with you to provide assets for your organization to enhance your event space, color promotional materials, and engage more registrants.

According to Nonprofit’s Source guide to nonprofit graphic design, here are five types of design that a graphic designer can help you implement into your event marketing strategy:

  • Event Branding. Designers can create an event logo and color scheme that pair well with your organization’s main brand. They may use secondary colors from your main brand to enhance overall awareness and differentiate your event as a new campaign.
  • Event Website. Website designers can create microsites or webpages for your event. Their expertise in page navigation can help create webpages for registrants to easily find schedules, event details, and payment options.
  • Digital Design. Craft digital design materials like infographics, videos, social media graphics, virtual flyers, or email newsletters to promote your event. Digital materials will enable you to widely share information about your event, increase brand awareness, and gain more registrants.
  • Print Materials. Hire designers to create brochures and maps, branded merchandise, and thank you cards for your event. Send attendees home with branded merchandise to help them remember their experience and your organization.
  • Environmental Event Design. To beautify your event, designers can create branded banners, donor/sponsor walls, giving kiosks, and art installations. Designers can transform your event space into a theme or create materials to promote your mission or sponsors.

Events won‘t be nearly as successful if there is no promotion or thought put into the experience. By utilizing the skill of professional graphic design services, your organization can bolster attendee registration and improve the quality of your event.

And don’t waste your time creating one or two graphics that don’t look exactly right. Find an experienced graphic design provider that can work with you to create a set of marketing materials and event decor that fit your vision and the organization’s brand.

Organizing events is time consuming and can take months of planning. Look for scalable plans when searching for event management software and graphic design providers so they leave room for your organization’s growth. Now that you know how to maximize your potential with event management software and graphic design services, you can start planning your next event.