Tagline Award FAQs
Nonprofit Tagline Award FAQs
Great Words Promoting Good Causes
If you have a question about the 2010 Getting Attention Nonprofit Tagline Awards that we haven’t answered below, please enter it in the comments box at the bottom of this page.
Note: The entry period for the 2010 Nonprofit Tagline Awards is now closed. Voting for this year’s winners will begin in September.
What are the categories in which I can enter a tagline?
- Organization tagline (by issue focus)
- Program tagline (new in 2010)
- Fundraising campaign tagline (new in 2010, sponsored by Blackbaud)
- Special event tagline (new in 2010, sponsored by Event360)
How many taglines can my organization submit?
You can enter up to four (4) separate taglines – one for each of the award program’s categories: your organization’s tagline; a tagline for any program operated by your organization; a tagline for a fundraising campaign; and a tagline for any special event your organization produces.
My organization is in the process of getting our nonprofit status approved. Can we still submit our tagline to the awards program?
In order to be considered for the Getting Attention Nonprofit Tagline Awards, you must have a Federal Tax ID at the time you submit your application. If you do not have your nonprofit status by the time of your submission, we regret that you will be unable to enter this year’s awards.
The only exception is public libraries, which are government agencies in most cases. Public libraries may also enter the competition. Academic and special libraries are invited to enter in cases that they are part of a nonprofit organization.
Is there a fee to participate?
There is no fee to participate.
My nonprofit is registered in another country. Can we still enter
the contest?
Yes. The program is open to all public libraries, nonprofits and non-governmental organizations (NGOs).
What’s the timetable for the 2010 awards program and report release?
June 23: Awards open for entries
July 28: Deadline for award entries
Late August: Finalists notified
Early September: Tagline voting opens
Late October: Award winners announced
November: 2010 Nonprofit Tagline Report and database released
Our marketing firm developed taglines for several nonprofit organizations in the past few years. Can we enter those for our clients?
Yes, please do once you have client permission. Just enter your own name and email in the contact form, along with the client organization’s name and URL.
How are award winners selected?
The criteria for winning taglines include clarity, brevity, relevance, authenticity, specificity and comprehensiveness of use, as well as creating a connection between the reader and the organization. The complete criteria for winning taglines are outlined here.
Each submitted tagline is reviewed in comparison to others in its category by the Getting Attention team. Up to forty semi-finalist taglines are selected via this process and forwarded to the judge handling that category. A diverse panel of expert judges will select the finalists.
Each judge will select three to five top taglines as the finalists in her category. At that point, all members of the nonprofit community, from staff and volunteers to service providers, board members and donors will be invited to vote on the best tagline within each category.
What are the prizes for award winners?
Winners get significant recognition via publicity in print and online. But, the value of entering the awards program is best said by two past winners:
“We were very pleased to have our tagline recognized by our colleagues in the industry. Our award has given the U.S. Fund extra visibility for its marketing and brand work!”
—Kim Pucci, Marketing Director, U.S. Fund for UNICEF
“We were thrilled to be selected as the tagline award winner in the Human Services category. We leveraged the award as we rolled out our new brand and kicked off the public phase of our $5M capital campaign. It was highlighted as an achievement in all of our capital campaign foundation grant requests and spotlighted in our agency newsletter and in the local media. And, the media buzz that this award created helped JFCS maximize its marketing efforts without the need for allocating additional dollars in this difficult economy.”
—Rose Chapman, LCSW, President/CEO of Jewish Family & Children’s Service of Sarasota-Manatee, Inc.
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After reading the 2009 Nonprofit tagline report and setting up a Professional Facilitator to help our theatre troupe set concrete goals for us to reach in 2010, I knew that the brand and specifically the tagline, could have significant impact on our reach within the community and the arts industry in our metro area. I’m excited to see what the judges say about our tagline, but we have already reaped the rewards with an increase in membership, awareness and consistency in our organization’s marketing and communications.
Nancy’s checklist for developing an expert tagline was an invaluable resource when I sat down to craft something memorable.
Tom Johnson
The New Depot Players Theatre Troupe