Tagline Award FAQs

Nonprofit Tagline Award FAQs

Great Words Promoting Good Causes

What’s the timetable for the 2012 report release?
Late fall 2012

How are award winners selected?
The criteria for winning taglines include clarity, brevity, relevance, authenticity, specificity and comprehensiveness of use, as well as creating a connection between the reader and the organization. The complete criteria for winning taglines are outlined here.

Each submitted tagline is reviewed in comparison to others in its category by the Getting Attention team. Up to 40 semi-finalist taglines are selected via this process and forwarded to the judge handling that category.

Meet our wonderfully diverse panel of expert judges for the 2012 awards.

Each judge selected to three taglines as finalists in her category. At that point, all members of the nonprofit community—from staff and volunteers to service providers, board members and donors—were invited to vote on the best tagline within each category.

What are the prizes for award winners?
Winners get significant recognition via publicity in print and online. But, the value of entering the awards program is best said by two past winners:

“We were very pleased to have our tagline recognized by our colleagues in the industry.  Our award has given the U.S. Fund extra visibility for its marketing and brand work!”
—Kim Pucci, Former Marketing Director, U.S. Fund for UNICEF

“We were thrilled to be selected as the tagline award winner in the Human Services category. We leveraged the award as we rolled out our new brand and kicked off the public phase of our $5M capital campaign.  It was highlighted as an achievement in all of our capital campaign foundation grant requests and spotlighted in our agency newsletter and in the local media.  And, the media buzz that this award created helped JFCS maximize its marketing efforts without the need for allocating additional dollars in this difficult economy.”
—Rose Chapman, LCSW, President/CEO of Jewish Family & Children’s Service of Sarasota-Manatee, Inc.

What are the tagline award categories?

  • Organization tagline (by issue focus)
  • Program tagline
  • Advocacy campaign tagline
  • Fundraising campaign tagline
  • Special event tagline

Nancy Schwartz on June 11, 2011 in | 3 comments

  • Tom Johnson

    After reading the 2009 Nonprofit tagline report and setting up a Professional Facilitator to help our theatre troupe set concrete goals for us to reach in 2010, I knew that the brand and specifically the tagline, could have significant impact on our reach within the community and the arts industry in our metro area. I’m excited to see what the judges say about our tagline, but we have already reaped the rewards with an increase in membership, awareness and consistency in our organization’s marketing and communications.

    Nancy’s checklist for developing an expert tagline was an invaluable resource when I sat down to craft something memorable.

    Tom Johnson
    The New Depot Players Theatre Troupe

  • Celeste Mergens

    When will the 2013 awards happen? Is there an application process? Days for Girls International is interested in entering if so. We facilitate feminine hygiene for those who would otherwise go without worldwide. Our tagline? Every girl. Everywhere. Period.

  • Silvi Kõu

    If so, might I suggest a career path of Public Relations? Please do look into it, because the most kick-ass PR person IS the devil’s advocate (but one who has also learned to be super diplomatic, figures out ways to sell opposing points to opponents (aka assers ideas without coming across as insensitive)) ; )

    Senior PR are counselors to the CEOs and often included in board meetings just for that reason – basically they are figures who often have to present points to bosses that they don’t want to hear. Might take a while to get there – but hey, maybe that is your calling :3