Wildlife SOS
From Limited Reach to Global Wildlife Impact
About the Client
Wildlife SOS is an international nonprofit dedicated to rescuing and protecting India’s most vulnerable wildlife, including sloth bears and elephants. Since 1995, the organization has operated rescue missions, lifetime care sanctuaries, anti-poaching initiatives, and community education programs. With a growing global supporter base, Wildlife SOS relies on digital advocacy, international donors, and animal sponsorships to fund its critical conservation work and expand its impact worldwide.
The Challenge
Although Wildlife SOS had volunteers familiar with Google Ads, managing the Google Ad Grant was difficult due to the different restrictions on Ad Grant accounts, and the difference in strategies needed to get the best results. These limited their account’s performance and left their Grant budget underutilized. A recent website hack also caused ads to be turned off, disrupting momentum and making campaign reactivation complicated.
At the same time, the organization launched a new website and wanted to significantly increase visibility, grow its international donor base, promote animal sponsorships, and strengthen its competitive presence in the wildlife conservation space. In short – there was a lot going on.
They needed expert guidance to restore stability, maximize their $10,000/month Grant, and build a strategy that would drive meaningful advocacy and donor engagement without overextending their internal team.
The Results
Ad Grant spend
$396.51 → $9,930.90
Clicks
77 → 1,293
Conversions
15 → 398
After a thorough account audit, Getting Attention boosted Wildlife SOS’s Google Ad Grant performance by implementing a full-funnel campaign rebuild. We conducted meticulous keyword research and implemented a strategy targeting audiences at every stage of their giving journey, from awareness to conversion. Dynamic targeting expanded reach to high-intent supporters, while ongoing data analysis helped our team provide the client with informed content recommendations to improve engagement and conversion pathways on the new website.
After 5 months, not only were they able to maximize their Ad Grant spend, but they also generated 280 initiated donations, 67 animal sponsorships, and 51 volunteer applications. By stabilizing the account, maximizing spend, and aligning campaigns with Wildlife SOS’s advocacy and sponsorship goals, we turned their Google Ad Grant into a powerful engine for global visibility, donor growth, and mission-driven impact.
Ready for us to supercharge your Google Ad Grant management?
