Great content only works if the right people can find it. On-page optimization is what helps connect what you’ve written to what your supporters are searching for. At Getting Attention, we fine-tune every element on your page, from headers to internal links, so search engines understand what your page is about and who it should reach.
On-page SEO may sound slightly technical, but really it’s just the parts of your website a visitor (and Google) can see and read: your headings, your URLs, where your keywords show up, what your images are labeled as, and how your content is laid out. Get those right and your nonprofit is more likely to be found by the people already searching for what you do.
Here’s a nonprofit page with every optimization highlighted:
Get more value from every page on your site. We’ll optimize your content, metadata, and site structure to improve discoverability and support stronger campaign performance.
We review your existing pages and see how they stack up against competitors ranking above you, then identify exactly what’s missing in your content.
We find the keywords or terms your supporters are actively searching for and work them naturally into your title, headers, and copy.
Every page gets a unique title tag and meta description written to stand out in search results and represent what’s on the page accurately.
We clean up your URLs so they’re short and readable, making it easier for both people and search engines to understand your pages.
We structure your headings so the page is easy to scan for visitors and easy to understand for search engines and AI tools alike.
We optimize every image with descriptive alt text, SEO-friendly filenames, and the appropriate format and file size to improve accessibility, performance, and discoverability.
We connect your pages with purposeful links that guide visitors to related content and show search engines how your site fits together.
Your Google Ad Grant and on-page SEO work best together. While your ads bring people to your website, on-page optimization improves the pages they land on and supports stronger campaign performance.
We write content that’s optimized for visibility without sacrificing readability or general usability.
Each optimized page contributes to the bigger picture, showing Google that your site is a genuine resource on your cause.
Your existing content gets a refresh, and any new content is built with search visibility in mind from the get-go.
We strengthen the Experience, Expertise, Authority, and Trust signals (E-E-A-T) Google looks for, especially important for nonprofits competing for visibility.
You get regular insights into what’s working, what’s improving, and where there are opportunities to grow.
What’s the difference between on-page SEO and technical SEO?
Technical SEO deals with your site’s overall infrastructure, including site speed, crawlability, and indexing. On-page SEO deals with the specific elements on each individual page, like title tags, headings, and keyword placement. Both matter, and they work best together.
Do I need an on-page SEO expert if I already have a content writer?
Yes, and the two work well together. A content writer focuses on researching the topic and writing helpful, informative content on it. On-page optimization makes sure those words are structured in a way that search engines can find and understand.
How long does on-page optimization take to show results?
Most nonprofits start seeing movement within a few months, though timelines depend on your site’s current state, competition, and how often new content is published.
Will this work on pages we already have, or only new ones?
Both! We audit and improve existing pages as well as build optimization into anything new we create for you.
