2011 Tagline Report & Database Access Page (Dec 2010)
Get inspired by 4,800+ nonprofit taglines and the guide to making yours great.
Access the all-new Nonprofit Tagline Database
Directions: Click the link above to get to the online database, then enter the log-in data below:
Username: nonprofit
Password: tagline
4,800+ fully-searchable taglines for message development inspiration and brainstorming, with organizational, program, fundraising campaign and special event taglines:
- Get ideas on ways to integrate a specific word or phrase into your tagline.
- Be inspired and guided in shaping your organization’s messages by the taglines of organizations like yours.
- Brainstorm on how to strengthen your program messaging by reviewing program taglines of other organizations.
- Breakthrough your paralysis in naming (or re-naming) your organization by reviewing names of other organizations in your field.
NOTE: Please save your user name and password for future use of the database.
Download the Nonprofit Tagline Report
(1100K Download)
Your guide to high-impact taglines: 10 have-tos, 6 deadly sins–what not to do, what makes a winning tagline and more.

Directions: Read the report now by clicking the link above (please wait a moment for download – the file is large), or save it to your computer by right-clicking the link above and selecting “Save Target As” (IE) or “Save Link As” (FireFox). Requires Adobe Reader.
If you have trouble accessing the report:
- Save the report to your computer (as detailed above)
- Download the latest version of Adobe Reader (you may have an old version)
- Then, open the downloaded report with the updated Adobe Reader